Regional Sales Manager

Nisargalaya Herbals; Chikkamagaluru; On-site; INR 800,000 - 1,100,000; Full time

Benefits offered by this job

Travel reimbursement

Performance incentives

Company policy benefits

Job summary

Nisargalaya Herbals is seeking a high-energy sales leader to drive modern and general trade across key retail channels in India. The role focuses on onboarding retailers, building distributor networks, and leading a regional sales team to achieve revenue targets.

The candidate will plan monthly and quarterly sales plans, monitor market trends, and ensure profitable growth through effective merchandising and negotiations. Salary is negotiable with travel as required.

Qualifications

• Experience in FMCG, cosmetics, skincare, haircare or personal care sales is preferred.
• Established relationships with retail buyers and distributors are a plus.
• Ability to recruit and manage sales teams.
• Strong negotiation, communication, leadership and analytical skills.

Responsibilities

• Develop business with major retail chains and establish relationships with buyers and procurement teams.
• Drive product onboarding, negotiations, PO's and store expansion; plan promotions and in-store visibility.
• Appoint and develop distributors and wholesale partners; expand presence across stores and retailers.
• Recruit and build a regional sales team; set targets and monitor performance.
• Prepare monthly/quarterly sales plans and budgets; monitor market trends and competitor activity.
• Submit monthly sales reports detailing revenue, collections, outlet coverage, team performance and market development.

Skills

FMCG Sales

Modern Trade

General Trade

Team Management

Negotiation

Travel willingness

Analytical Skills

Job description

Role & responsibilities

Key Responsibilities

A. Modern Trade Development

• Develop business with major retail chains such as Reliance Smart Bazaar, Star Bazaar, D-Mart, Health & Glow and leading departmental stores.
• Establish relationships with retail buyers, category managers and procurement teams.
• Drive product onboarding, commercial negotiations, purchase orders and store expansion.
• Plan promotions, schemes, merchandising and in-store visibility.

B. General Trade & Distribution

• Appoint and develop distributors, super-stockists and wholesale partners.
• Expand the brand's presence across cosmetics stores, supermarkets, departmental stores and independent retailers.
• Drive primary and secondary sales, collections and distributor productivity.

C. Team Building & Management

• Recruit and build a regional sales team, including Area Sales Managers, sales executives and promoters as required.
• Set individual and territory-wise targets.
• Train, motivate and monitor the sales team through regular reviews and market visits.
• Develop a performance-driven sales culture.

D. Sales Planning & Business Growth

• Prepare monthly and quarterly sales plans and budgets.
• Achieve agreed revenue, distribution and collection targets.
• Monitor competitor activities, pricing, retailer margins and market trends.
• Submit monthly sales reports covering revenue, collections, outlet coverage, team performance and market development.

3. Candidate Requirements

• 510 years of experience in FMCG, cosmetics, skincare, haircare or personal care sales.
• Proven experience in modern trade and general trade.
• Existing relationships with retail-chain buyers and distributors are preferred.
• Experience recruiting and managing sales teams.
• Strong negotiation, communication, leadership and analytical skills.
• Willingness to travel within the assigned territory.
• A demonstrable record of achieving sales targets and developing new accounts.

4. Key Performance Indicators (KPIs)

• Achievement of monthly and quarterly sales targets.
• Number of new retail-chain accounts and stores activated.
• Distributor appointments and active outlet growth.
• Sales-team recruitment and productivity.
• Secondary sales, collections and repeat orders.
• Trade-spend efficiency and profitable business growth.

5. Compensation

Salary: Negotiable based on experience and proven performance.

Additional incentives may be linked to achievement of agreed sales and profitability targets. Travel reimbursement and other benefits will be as per company policy.