Regional Marketing Manager, MCS

LSI Corporation; Mumbai; Presencial; INR 1 400 000 - 2 200 000; Tempo integral

Resumo da oferta

Arxada, a global specialty chemicals business, seeks a senior marketing professional to translate strategy into regional priorities, craft value propositions and lead campaigns. You will develop sales tools, enable sales teams, and ensure messaging aligns with regulatory inputs and branding across markets.

The role emphasizes cross-functional collaboration with sales, product, and global marketing teams to drive pipeline growth and market leadership.

Qualificações

• 8-10 years of experience in B2B marketing roles within chemicals, coatings or related industries.
• Ability to translate technical product information into compelling customer value propositions.
• Experience supporting regional portfolios, product launches, demand-generation campaigns and market communications.

Responsabilidades

• Translate business strategy into regional marketing priorities and campaigns.
• Develop customer and market value propositions, support portfolio prioritization and launch planning.
• Create and maintain sales tools, presentations, case studies and training content.
• Plan and execute targeted campaigns, webinars, events, digital content and lead-nurturing activities.
• Manage regional market communications, ensuring clarity, consistency and brand alignment with global teams.

Conhecimentos

B2B marketing

Commercial excellence

Market communications

Market intelligence

Analytics

Digital marketing

Demand generation

Copywriting

Presentation skills

Project management

Stakeholder management

Cross-functional collaboration

Formação académica

Bachelor's degree in Marketing, Business Administration, Chemistry, Chemical Engineering or a related field

MBA or postgraduate qualification in Marketing/Business

Descrição da oferta de emprego

Arxada is a global specialty chemicals business that is committed to solving the world's toughest preservation challenges through better science. [With a proud history of innovation dating back more than a century], we aim to help our customers develop more sustainable solutions that protect and maintain the health and wellbeing of people and extend the life of vital infrastructure while working to reduce our and our customers' ecological footprint.

Sustainable preservation is one of our top priorities. We are making significant strategic investments that will not only decrease our own environmental footprint, but also help customers adapt to long-term environmental and social change through the development of cleaner, greener solutions.

Company portal : arxada.com

Essential Job Functions:

• Partner with regional sales leadership to translate business strategy into marketing priorities, segment plans, pricing/value messaging and customer-facing growth initiatives. Develop customer and market value propositions, support portfolio prioritization, coordinate launch planning, and track execution against commercial objectives.
• Gather and analyze customer, competitor, channel and industry information to identify growth opportunities, portfolio gaps and product positioning needs. Support product lifecycle activities, portfolio rationalization, launch readiness, product data quality and alignment of messaging with technical and regulatory inputs.
• Create and maintain sales tools, customer presentations, product guides, case studies, competitive battlecards and training content that help sales teams communicate differentiated value. Conduct enablement sessions and ensure regional teams have consistent, accurate and compliant messaging for customer engagements.
• Plan and execute targeted campaigns, webinars, events, digital content and lead-nurturing activities that build awareness, generate qualified opportunities and support pipeline growth. Use campaign performance metrics and customer engagement data to refine programs and improve return on marketing investment.
• Manage regional market communications, including messaging frameworks, product announcements, customer-facing content, newsletters, event communications, case studies and internal stakeholder updates. Ensure communications are clear, consistent, brand-aligned and adapted to regional market needs while coordinating with global marketing and corporate communications teams.

Job Description:

• Partner with regional sales leadership to translate business strategy into marketing priorities, segment plans, pricing/value messaging and customer-facing growth initiatives. Develop customer and market value propositions, support portfolio prioritization, coordinate launch planning, and track execution against commercial objectives.
• Gather and analyze customer, competitor, channel and industry information to identify growth opportunities, portfolio gaps and product positioning needs. Support product lifecycle activities, portfolio rationalization, launch readiness, product data quality and alignment of messaging with technical and regulatory inputs.
• Create and maintain sales tools, customer presentations, product guides, case studies, competitive battlecards and training content that help sales teams communicate differentiated value. Conduct enablement sessions and ensure regional teams have consistent, accurate and compliant messaging for customer engagements.
• Plan and execute targeted campaigns, webinars, events, digital content and lead-nurturing activities that build awareness, generate qualified opportunities and support pipeline growth. Use campaign performance metrics and customer engagement data to refine programs and improve return on marketing investment.
• Manage regional market communications, including messaging frameworks, product announcements, customer-facing content, newsletters, event communications, case studies and internal stakeholder updates. Ensure communications are clear, consistent, brand-aligned and adapted to regional market needs while coordinating with global marketing and corporate communications teams.

Qualifications & Experience:

• Bachelor's degree in Marketing, Business Administration, Chemistry, Chemical Engineering or a related field
• MBA or postgraduate qualification in Marketing/Business; prior experience supporting regional portfolios, product launches, demand-generation campaigns and market communications for specialty chemicals, paints & coatings or industrial B2B markets.
• 8-10 years of experience in B2B marketing, product management, commercial excellence, sales enablement or market communications within the chemicals, coatings, additives or related industrial sector
• Requires strong B2B marketing, commercial excellence and market communications capability, with the ability to translate technical product information into compelling customer value propositions and sales-ready messaging.
• The role requires market intelligence and analytics skills, portfolio and product management understanding, digital marketing and demand-generation experience, strong copywriting and presentation capability, project management discipline, stakeholder management and cross-functional collaboration.
• Familiarity with paints, coatings, additives or adjacent specialty chemical markets is preferred, along with the ability to manage regional communications, events, campaigns and sales enablement materials in a compliant and brand-aligned manner.

Arxada has world class offering in two distinct areas:

Microbial Control Solutions (MCS)

focuses on threats posed by microorganisms to people and planet through five distinct business lines including Professional Hygiene, Home & Personal Care, Wood Protection, Paints & Coatings and Material Protection.

Nutrition, Care & Environmental (NCE)

provides materials used to manufacture composites for electronics, aerospace and other markets, as well as vitamins and nutritional ingredients, chemicals and performance intermediates, and raw materials for a wide range of high-performance applications.

Arxada is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a qualified individual with disability, protected veteran status, or any other characteristic protected by law.

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