Regional Marketing Manager

CleverTap; Bengaluru; On-site; INR 2,600,000 - 4,500,000; Full time

Job summary

A leading customer engagement platform is seeking a Regional Marketing Manager to execute marketing strategies in India. This role focuses on demand generation and managing localized campaigns while aligning with global marketing efforts. Ideal candidates will have 4-8 years of B2B SaaS marketing experience, strong demand generation skills, and the ability to collaborate effectively with sales teams. This is a full-time position based in Bengaluru, aimed at driving pipeline growth and measurable ROI within the region.

Qualifications

• 4-8 years in B2B SaaS marketing with strong demand generation and field marketing experience.
• Proven track record in pipeline strategy and SAL-focused program execution.
• Strong communication and organizational skills.
• Strong communication, strategic thinking, and organizational skills.
• Self-starter with a collaborative mindset and ability to drive outcomes independently.
• Willingness to travel across the region.

Responsibilities

• Define and execute the India demand generation strategy.
• Own marketing pipeline targets for India.
• Lead cross-functional alignment with central teams.
• Drive regional field marketing (in-person/virtual), customer/partner marketing, and ensure local voice is represented globally.
• Monitor and report on regional performance metrics, forecast pipeline, and optimize programs for impact.
• Support and coach the India Field Marketing Manager and engage directly with customers, partners, and prospects as needed.

Skills

B2B SaaS marketing

Demand generation

Field marketing

Sales collaboration

Strategic thinking

Strategic thinking

Travel

Job description

Global Talent Acquisition | HR Business Partnering | Reach out to me at [e-mail]

About the Role:

As the Regional Marketing Manager for India, you will lead the regional marketing strategy to support revenue growth, build demand, and drive pipeline in partnership with the India Go-To-Market team. This role owns the end-to-end execution of localized marketing campaigns—including field marketing, digital, ABM, events, PR, and partner/customer programs—while aligning closely with global teams. You’ll be responsible for driving SALs, managing the regional marketing budget, and delivering measurable ROI.

What will you do:

• Define and execute the India demand generation strategy in collaboration with local Sales leadership and global marketing.
• Own marketing pipeline targets for India, with a strong focus on SALs, field events, and integrated campaigns.
• Lead cross-functional alignment with central teams (content, PR, demand gen, partnerships) to deliver high-impact, localized programs.
• Drive regional field marketing (in-person/virtual), customer/partner marketing, and ensure local voice is represented globally.
• Monitor and report on regional performance metrics, forecast pipeline, and optimize programs for impact.
• Support and coach the India Field Marketing Manager and engage directly with customers, partners, and prospects as needed.

What we are looking for:

Must have :

• 4-8 years in B2B SaaS marketing with strong demand generation and field marketing experience.
• Proven track record in pipeline strategy and SAL-focused program execution.
• Experience working with Sales and Partnerships teams.
• Strong communication, strategic thinking, and organizational skills.
• Self-starter with a collaborative mindset and ability to drive outcomes independently.
• Willingness to travel across the region.

Good to have:

• Background in MarTech or experience with regional ABM programs.
• Prior experience in implementing scalable marketing initiatives.

Who you will report to:

VP Regional Marketing

• Contribute to a product backed by 11 technology patents, showcasing industry-leading innovation.
• You are passionate about technology and its impact on the high-growth mobile technology space
• Power personalized engagement at scale, processing over 30 billion events daily and reaching 3+ billion devices worldwide.
• Flourish in an Environment that Nurtures Growth and Curiosity

Learn More:

Get to know us better before you apply!

Check out our product documentation, engineering blog, and customer stories to see how we work and what we value.

• Clever.AI
• Blogs
• CleverTap Product Demo

About CleverTap:

CleverTap is the leading all-in-one customer engagement platform, trusted by over 2,000 global brands—including marquee Fortune 500 companies—to deliver personalized experiences at scale. Recognized as a leader in customer engagement by Forrester and Gartner, and ranked among G2’s Top 10 Best Software Companies in India, we empower brands to build long-lasting customer relationships.

At the forefront of our innovation is Clever.AI, driving the next wave of AI-powered engagement. With Clever.AI, brands can stay ahead in a rapidly evolving market, creating deeper connections that spark loyalty and growth. Underpinning Clever.ai is TesseractDB™, our purpose-built, 11-patent data platform designed for speed and cost efficiency in customer engagement.

Backed by Accel, Peak XV Partners, Tiger Global, CDPQ, and 360 One, CleverTap is headquartered in San Francisco, with offices in Seattle, Toronto, Vancouver, London, São Paulo, Bogota, Mexico, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Gurgaon, Singapore, Ho Chi Minh City, Manila, and Jakarta.

For more information, visit https://clevertap.com/ or follow us on Linkedin and X.

Join us in shaping the future of engagement.

CleverTap is dedicated to establishing an inclusive culture that welcomes individuals from diverse backgrounds, encouraging them to contribute their unique perspectives to our workplace.

We are committed to cultivating an empowering environment, enabling each of us to reach the peak of our professional careers.

We're excited to showcase what we have to offer!

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

IT Services and IT Consulting, Technology, Information and Media, and Technology, Information and Internet