Field Marketing Manager

CleverTap

Bengaluru

On-site

INR 1,200,000 - 1,500,000

Full time

14 days+

Application generator

Turn this role into an interview — a resume and cover letter built around what this employer wants.

Get past ATS filters

Job summary

A leading customer engagement platform in India is seeking a Field Marketing Manager responsible for planning and executing key marketing events. This role involves coordinating events, optimizing program success, and developing integrated marketing campaigns. Candidates should have 3-5 years of field marketing experience, knowledge of HubSpot and Salesforce, and ideally an MBA. The position offers full-time engagement in a fast-paced technology environment.

Qualifications

3-5 years of experience in field marketing for SaaS products, preferably in ABM or enterprise marketing.
Experience in content writing is a plus.

Responsibilities

Plan and organize key events from start to finish.
Optimize programs for success; track execution and analyze results.
Lead execution activities pre, during, and post events.
Develop marketing campaigns including webinars and direct mail.
Manage external vendor relationships to maximize opportunities.

Skills

Field marketing experience

Knowledge of HubSpot

Knowledge of Salesforce

Email marketing tools

Education

MBA in Marketing

Job description

Join to apply for the Field Marketing Manager role at CleverTap

Direct message the job poster from CleverTap

About the Role

As a Field Marketing Manager, you will be responsible for planning and organizing key events from start to finish and delivering marketing leads and funnel growth.

What will you do

Build an event calendar, coordinate, and execute multiple end‑to‑end regional, industry, and executive events and programs on schedule, within budget and with excellent attention to detail.
Optimize programs for success; track all aspects of program execution to prescribed metrics, and analyze results to monitor program efficiency, timeliness, and creative success.
Maximize event impact by leading execution of activities before, during and after events in partnership with sales development reps, field sales, and other global marketing functions – ensuring that all activities are well thought out and executed.
Develop field event and/or program strategy from concept to content and execution plan with a detailed task list and track through completion using a project management tool, including assignment of tasks to others and following up to ensure timely completion.
Strategize and execute integrated marketing campaigns including webinars, email programs, direct mail and paid social via LinkedIn.
Manage external relationships (vendors, partners) to maximize opportunities and yield from investments.
Execute other demand generation programs on time and within budget.
Track and optimize event/program return on investment.
Create and manage regional digital marketing campaigns such as industry/region‑focused webinars, virtual events, third‑party content syndication, eDM and account‑based marketing campaigns, ensuring optimum results.

What we are looking for

Must have

At least 3‑5 years of experience in field marketing for SaaS products, especially in ABM or enterprise marketing.
Knowledge of HubSpot, Salesforce, and email marketing tools.

Good to have

MBA in Marketing.
Experience in content writing.

Measures of Success

Increase in MQLs and SQLs.
Increase in ICP engagement.
Number of events executed successfully.

Who will you report to: Regional Marketing Manager

Contribute to a product backed by 11 technology patents, showcasing industry‑leading innovation.
You are passionate about technology and its impact on the high‑growth mobile technology space.
Power personalized engagement at scale, processing over 30 billion events daily and reaching 3+ billion devices worldwide.
Flourish in an environment that nurtures growth and curiosity.

Learn More

Get to know us better before you apply! Check out our product documentation, engineering blog, and customer stories to see how we work and what we value.

Clever.AI
Blogs
CleverTap Product Demo

About CleverTap

CleverTap is the leading all‑in‑one customer engagement platform, trusted by over 2,000 global brands—including marquee Fortune 500 companies—to deliver personalized experiences at scale. Recognized as a leader in customer engagement by Forrester and Gartner, and ranked among G2’s Top 10 Best Software Companies in India, we empower brands to build long‑lasting customer relationships.

At the forefront of our innovation is Clever.AI, driving the next wave of AI‑powered engagement. With Clever.AI, brands can stay ahead in a rapidly evolving market, creating deeper connections that spark loyalty and growth. Underpinning Clever.ai is TesseractDB™, our purpose‑built, 11‑patent data platform designed for speed and cost efficiency in customer engagement.

Backed by Accel, Peak XV Partners, Tiger Global, CDPQ, and 360 One, CleverTap is headquartered in San Francisco, with offices in Seattle, Toronto, Vancouver, London, São Paulo, Bogotá, Mexico, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Gurgaon, Singapore, Ho Chi Minh City, Manila, and Jakarta.

For more information, visit https://clevertap.com/ or follow us on LinkedIn and X.

Join us in shaping the future of engagement.

CleverTap is dedicated to establishing an inclusive culture that welcomes individuals from diverse backgrounds, encouraging them to contribute their unique perspectives to our workplace.

We are committed to cultivating an empowering environment, enabling each of us to reach the peak of our professional careers.

We’re excited to showcase what we have to offer!

Job details