Regional CRM, Paid Media, SEA & Website Owner - Assistant Manager

Bosch; Bengaluru; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

Bosch in Bengaluru is seeking a seasoned marketing professional to lead CRM, paid media, and SEA initiatives across the region, ensuring alignment with global standards.

The role focuses on user acquisition, engagement, retention and business growth, leveraging data-driven insights and cross-functional collaboration with global teams. MBA graduates with 5–8 years in marketing are preferred.

Qualifications

• MBA is preferred with 5–8 years of experience in marketing
• Experience leading CRM, Paid Media and SEA campaigns
• Strong data-driven decision making and analytics skills

Responsibilities

• Lead CRM, paid media and SEA activities to drive user acquisition, engagement and retention
• Collaborate with regional and global teams to optimize campaigns and share best practices
• Manage media buying, SEA, CRM planning, budgeting and ROI optimization
• Ensure adoption of global standards, KPIs and tools, providing regional feedback
• Collaborate with countries and partners to deliver integrated, data-driven marketing activities
• Analyze performance and identify opportunities; share insights with regional and global teams
• Support marketing technology, tracking, attribution and reporting implementations
• Drive continuous improvement through testing and innovation, especially influencer marketing
• Ensure high quality marketing reporting

Skills

Strategic thinking

Analytical skills

Stakeholder management

Creativity

Education

MBA

Job description

Company Description

In India, Bosch is a leading supplier of technology and services in the areas of Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. Additionally, Bosch has in India the largest development center outside Germany, for end-to-end engineering and technology solutions. The Bosch Group operates in India through twelve companies: Bosch Limited – the flagship company of the Bosch Group in India – Bosch Chassis Systems India Private Limited, Bosch Rexroth (India) Private Limited, Bosch Global Software Technologies, Bosch Automotive Electronics India Private Limited, Bosch Electrical Drives India Private Limited, BSH Home Appliances Private Limited, ETAS Automotive India Private Limited, Robert Bosch Automotive Steering Private Limited, Automobility Services and Solutions Private Limited, Newtech Filter India Private Limited and Mivin Engg.Technologies Private Limited. In India, Bosch set-up its manufacturing operation in 1951, which has grown over the years to include 16 manufacturing sites, and seven development and application centers. The Bosch Group in India employs over 30,500 associates and generated consolidated sales of about Rs. 26,827 crores (3.1 billion euros) in fiscal year 2021-22 of which Rs. 24,406 crores (2.8 billion euros) are from consolidated sales to third parties. Bosch Limited is the flagship company of the Bosch Group. It earned revenue of over Rs. 11,782 crores (1.39 billion euros) in fiscal year 2021-22.
Additional information can be accessed at www.bosch.in

Job Description

• Responsible for leading the execution of CRM, Paid Media, and SEA activities, driving user acquisition, engagement, retention, and business growth while ensuring alignment with global standards and governance framework.

• Collaborates with countries and global teams to optimize campaigns, leverage data and continuously improve marketing effectiveness through best practices, innovation, and shared learnings.

• Manages campaign media buy / SEA / CRM planning, budget allocation, and performance optimization to maximize ROI and business growth.

• Ensures adoption of global standards, tools, KPIs, and best practices while providing regional feedback and requirements.

• Collaborates with countries and partners to deliver integrated and data-driven marketing activities.

• Analyzes performance, identifies optimization opportunities, and shares insights across the region and with the global.

• Supports marketing technology, tracking, attribution, and reporting implementation to ensure measurement accuracy.

• Drive continuous improvement through testing and innovation, specialize in influencer marketing and stay ahead of the curve

• Ensures high quality reporting.

Qualifications

Graduate with MBA is preferred; 5 - 8 years experience in the given domain

Additional Information

Operational expertise:

• C-Budget Process
• Marketing Activity Planning/ Editorial Planning
• Performance Tracking and Analytics
• Customer Data Platform

Skill sets:

Strategic & conceptual skills
Analytical and creative skills
Stakeholder management and agility