Regional Business Development Manager - Automotive Accessories
Mahindra And Mahindra Limited
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Descripción de la vacante
Mahindra And Mahindra Limited in India seeks a Manager-Regional Business Development, Accessories to drive regional accessories retail growth by boosting dealer performance, expanding penetration, and aligning OEM initiatives with sales targets.
You will collaborate with regional sales teams, ZAM, and cross-functional colleagues to enhance display standards, optimize inventory, and execute marketing activations and campaigns that improve profitability and customer satisfaction.
Formación
- Graduate in Engineering / Automobile / Mechanical / Business Administration (MBA preferred).
- General experience 10–15 years in Automobile Accessories, Aftermarket, Sales or Business Development.
- Experience with OEM, Automotive Retail, Tier-1 Supplier, or Automotive Accessories Industry.
Responsabilidades
- Drive regional Accessories retail growth across the assigned region by improving dealer performance, increasing accessory penetration, strengthening retail conversion, and achieving sales, profitability, customer satisfaction, and business development objectives.
- Develop and execute regional business plans aligned with OEM growth objectives, monitor dealer performance, and drive corrective actions for underperforming locations.
- Plan and execute regional marketing activations, dealer promotions, and campaigns to enhance accessories sales and visibility.
Conocimientos
Educación
Descripción del empleo
Manager-Regional Business Development, Accessories Responsibilities & Key Deliverables As Regional Business Development Manager (Accessories), you will drive Accessories retail growth across the assigned region by improving dealer performance, increasing accessory penetration, strengthening retail conversion, executing OEM-led initiatives, and achieving sales, profitability, customer satisfaction, and business development objectives. The role works closely with dealerships, Regional Sales Teams, ZAM, and cross-functional stakeholders to maximize Accessories Retail.
- Deliver regional Accessories retail and billing targets in coordination with RSMs and ASMs.
- Develop and execute regional business plans aligned with OEM growth objectives.
- Monitor dealer, MADB, and branch performance and drive corrective actions for underperforming locations.
- Track key business KPIs and ensure sustainable growth.
- Strengthen Accessories business capability across dealerships.
- Conduct regular dealer reviews and performance assessments.
- Improve sales opportunities through enhanced display standards, retail processes, and customer engagement practices.
- Drive accessory attachment and penetration across vehicle models.
- Implement vehicle-wise and category-wise sales strategies.
- Improve retail conversion through dealership interventions, structured follow-ups, and process improvements.
- Identify, scale, and replicate best practices across the region.
- Promote OEM-approved accessories and support new product launches.
- Gather regional market insights and customer requirements to support product development.
- Ensure product availability and healthy inventory levels across dealerships.
- Coordinate with supply chain teams to minimize stock-outs and improve fulfillment.
- Plan and execute regional marketing activations, roadshows, and dealer-level promotional initiatives.
- Roll out sales campaigns, contests, promotions, and incentive programs.
- Ensure effective implementation of seasonal and strategic business initiatives.
- Monitor program effectiveness and ROI.
- Conduct product, sales, and retail training for dealer sales consultants, accessories executives, workshop personnel, and management teams.
- Build dealer capability in accessory selling, upselling, and customer engagement.
- Support certification and dealer capability enhancement initiatives.
- Collaborate with Regional Sales, Service, Marketing, Supply Chain, Product Teams, and dealerships.
- Create synergies with vehicle marketing initiatives and service camps to promote accessories.
- Serve as the primary regional point of contact for Accessories business matters.
- Align OEM and dealer objectives to drive business outcomes.
- Analyze competitor products, pricing, promotions, and market trends.
- Identify growth opportunities, emerging customer needs, and business development levers.
- Recommend strategic actions to improve market share, revenue, and profitability.
- Ensure compliance with OEM policies, commercial guidelines, processes, and audit requirements.
- Maintain accurate forecasts, business reports, and performance dashboards.
- Drive adherence to quality, warranty, and customer service standards.
- Accessories Retail Target Achievement
- Retail Sales Growth
- Support Regional team for Accessories Billing Target Achievement
- Accessories Penetration (%)
- Vehicle Attachment Rate
- Category-wise Growth
- New Product Launch Success Rate
- Dealer Training Coverage
- Inventory Health & Availability
- Customer Satisfaction Metrics
We prefer a candidate with the following qualifications: Graduate in Engineering / Automobile / Mechanical / Business Administration. MBA (Marketing / Sales) preferred. General Experience 10-15 years of experience in Automobile Accessories, Aftermarket, Sales or Business Development. Experience in OEM, Automotive Retail, Tier-1 Supplier, or Automotive Accessories Industry preferred. Proven track record of managing dealer networks and achieving business targets.
- Accessories Retail Management
- Dealer Network Management
- Sales Planning & Forecasting
- Market Intelligence
- Leadership & Influencing Skills
- Customer Orientation
- Result Focus
- Negotiation Skills
- Relationship Management
- Problem Solving
- Communication & Presentation Skills
- Cross-functional Collaboration
Mid Level
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