Regional Business Development Manager - Automotive Accessories

Mahindra And Mahindra Limited; Punjab; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Mahindra And Mahindra Limited is seeking a Regional Business Development Manager for Accessories. You will drive regional retail growth by improving dealer performance, boosting accessory penetration, and aligning with OEM strategies.

The role partners with regional sales teams, dealers, and cross-functional teams to maximize profitability, customer satisfaction, and growth. The role emphasizes training, program execution, and capability building across dealerships to sustain market leadership

Qualifications

• Graduate in Engineering / Automobile / Mechanical / Business Administration.
• MBA (Marketing / Sales) preferred.

Responsibilities

• Drive regional Accessories retail targets in coordination with RSMs and ASMs.
• Develop and execute regional business plans aligned with OEM growth objectives.
• Strengthen dealership capabilities and conduct regular dealer reviews.
• Improve sales opportunities through enhanced display standards and customer engagement.
• Plan and execute regional marketing activations, promotions and dealer-level initiatives.
• Ensure product availability and healthy inventory levels across dealerships.

Skills

Accessories Retail Management

Dealer Network Management

Sales Planning & Forecasting

Market Intelligence

Leadership & Influencing Skills

Customer Orientation

Negotiation Skills

Communication & Presentation Skills

Education

Graduate in Engineering/Automobile/Mechanical/Business Administration

MBA (Marketing/Sales) preferred

Job description

Manager-Regional Business Development, Accessories Responsibilities & Key Deliverables

As Regional Business Development Manager (Accessories), you will drive Accessories retail growth across the assigned region by improving dealer performance, increasing accessory penetration, strengthening retail conversion, executing OEM-led initiatives, and achieving sales, profitability, customer satisfaction, and business development objectives.

The role works closely with dealerships, Regional Sales Teams, ZAM, and cross-functional stakeholders to maximize Accessories Retail.

Business Performance Management

• Deliver regional Accessories retail and billing targets in coordination with RSMs and ASMs.
• Develop and execute regional business plans aligned with OEM growth objectives.
• Monitor dealer, MADB, and branch performance and drive corrective actions for underperforming locations.
• Track key business KPIs and ensure sustainable growth.

Dealer Network Development

• Strengthen Accessories business capability across dealerships.
• Conduct regular dealer reviews and performance assessments.
• Improve sales opportunities through enhanced display standards, retail processes, and customer engagement practices.

Sales & Retail Excellence

• Drive accessory attachment and penetration across vehicle models.
• Implement vehicle-wise and category-wise sales strategies.
• Improve retail conversion through dealership interventions, structured follow-ups, and process improvements.
• Identify, scale, and replicate best practices across the region.

Product & Category Management

• Promote OEM-approved accessories and support new product launches.
• Gather regional market insights and customer requirements to support product development.
• Ensure product availability and healthy inventory levels across dealerships.
• Coordinate with supply chain teams to minimize stock-outs and improve fulfillment.

Program Execution

• Plan and execute regional marketing activations, roadshows, and dealer-level promotional initiatives.
• Roll out sales campaigns, contests, promotions, and incentive programs.
• Ensure effective implementation of seasonal and strategic business initiatives.
• Monitor program effectiveness and ROI.

Training & Capability Building

• Conduct product, sales, and retail training for dealer sales consultants, accessories executives, workshop personnel, and management teams.
• Build dealer capability in accessory selling, upselling, and customer engagement.
• Support certification and dealer capability enhancement initiatives.

Stakeholder Management

• Collaborate with Regional Sales, Service, Marketing, Supply Chain, Product Teams, and dealerships.
• Create synergies with vehicle marketing initiatives and service camps to promote accessories.
• Serve as the primary regional point of contact for Accessories business matters.
• Align OEM and dealer objectives to drive business outcomes.

Market Intelligence & Business Development

• Analyze competitor products, pricing, promotions, and market trends.
• Identify growth opportunities, emerging customer needs, and business development levers.
• Recommend strategic actions to improve market share, revenue, and profitability.

Governance & Compliance

• Ensure compliance with OEM policies, commercial guidelines, processes, and audit requirements.
• Maintain accurate forecasts, business reports, and performance dashboards.
• Drive adherence to quality, warranty, and customer service standards.

KPIs Accessories Retail Target Achievement Retail Sales Growth Support Regional team for Accessories Billing Target Achievement Accessories Penetration (%) Vehicle Attachment Rate Category-wise Growth New Product Launch Success Rate Dealer Training Coverage Inventory Health & Availability Customer Satisfaction Metrics

Education Qualification

We prefer a candidate with the following qualifications: Graduate in Engineering / Automobile / Mechanical / Business Administration. MBA (Marketing / Sales) preferred.

General Experience

10-15 years of experience in Automobile Accessories, Aftermarket, Sales or Business Development. Experience in OEM, Automotive Retail, Tier-1 Supplier, or Automotive Accessories Industry preferred. Proven track record of managing dealer networks and achieving business targets.

Key Skills Functional Competencies

Accessories Retail Management Dealer Network Management Sales Planning & Forecasting Market Intelligence

Behavioural Competencies

Leadership & Influencing Skills Customer Orientation Result Focus Negotiation Skills Relationship Management Problem Solving Communication & Presentation Skills Cross-functional Collaboration

Experience Level

Mid Level