Manager-Regional Business Development, Accessories

Mahindra And Mahindra Ltd.; Bhopal; On-site; INR 3,000,000 - 5,000,000; Full time

Job summary

Mahindra And Mahindra Ltd. in Bhopal is seeking a Regional Business Development Manager (Accessories) to lead regional accessories retail growth, strengthen dealer performance, and align OEM-led initiatives with sales and customer satisfaction targets.

You will work with dealerships, Regional Sales Teams, ZAM, and cross-functional stakeholders to maximize Accessories revenue while ensuring product availability and efficient fulfillment across the region.

Qualifications

• Graduate in Engineering / Automobile / Mechanical / Business Administration.
• 10-15 years of experience in Automobile Accessories or Sales.
• Proven dealer network management experience.

Responsibilities

• Drive regional Accessories retail and billing targets in coordination with RSMs and ASMs.
• Develop and execute regional business plans aligned with OEM growth objectives.
• Monitor dealer, MADB, and branch performance and drive corrective actions for underperforming locations.
• Track key business KPIs and ensure sustainable growth.
• Plan and execute regional marketing activations, roadshows, and dealer-level promotional initiatives.
• Roll out sales campaigns, contests, promotions, and incentive programs.

Education

Graduate in Engineering / Automobile / Mechanical / Business Administration

Job description

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Manager-Regional Business Development, Accessories

Date: 21 Oct 2026

Location: Bhopal, Bhopal, IN

As Regional Business Development Manager (Accessories), you will drive Accessories retail growth across the assigned region by improving dealer performance, increasing accessory penetration, strengthening retail conversion, executing OEM-led initiatives, and achieving sales, profitability, customer satisfaction, and business development objectives. The role works closely with dealerships, Regional Sales Teams, ZAM, and cross-functional stakeholders to maximize Accessories Retail.

Your responsibilities will include:

Business Performance Management

• Deliver regional Accessories retail and billing targets in coordination with RSMs and ASMs.
• Develop and execute regional business plans aligned with OEM growth objectives.
• Monitor dealer, MADB, and branch performance and drive corrective actions for underperforming locations.
• Track key business KPIs and ensure sustainable growth.

Dealer Network Development

• Strengthen Accessories business capability across dealerships.
• Conduct regular dealer reviews and performance assessments.
• Improve sales opportunities through enhanced display standards, retail processes, and customer engagement practices.

Sales & Retail Excellence

• Drive accessory attachment and penetration across vehicle models.
• Implement vehicle-wise and category-wise sales strategies.
• Improve retail conversion through dealership interventions, structured follow-ups, and process improvements.
• Identify, scale, and replicate best practices across the region.

Product & Category Management

• Promote OEM-approved accessories and support new product launches.
• Gather regional market insights and customer requirements to support product development.
• Ensure product availability and healthy inventory levels across dealerships.
• Coordinate with supply chain teams to minimize stock-outs and improve fulfillment.

Program Execution

• Plan and execute regional marketing activations, roadshows, and dealer-level promotional initiatives.
• Roll out sales campaigns, contests, promotions, and incentive programs.
• Ensure effective implementation of seasonal and strategic business initiatives.
• Monitor program effectiveness and ROI.

Training & Capability Building

• Conduct product, sales, and retail training for dealer sales consultants, accessories executives, workshop personnel, and management teams.
• Build dealer capability in accessory selling, upselling, and customer engagement.
• Support certification and dealer capability enhancement initiatives.

Stakeholder Management

• Collaborate with Regional Sales, Service, Marketing, Supply Chain, Product Teams, and dealerships.
• Create synergies with vehicle marketing initiatives and service camps to promote accessories.
• Serve as the primary regional point of contact for Accessories business matters.
• Align OEM and dealer objectives to drive business outcomes.

Market Intelligence & Business Development

• Analyze competitor products, pricing, promotions, and market trends.
• Identify growth opportunities, emerging customer needs, and business development levers.
• Recommend strategic actions to improve market share, revenue, and profitability.

Governance & Compliance

• Ensure compliance with OEM policies, commercial guidelines, processes, and audit requirements.
• Maintain accurate forecasts, business reports, and performance dashboards.
• Drive adherence to quality, warranty, and customer service standards.

KPIs

• Accessories Retail Target Achievement
• Support Regional team for Accessories Billing Target Achievement
• Vehicle Attachment Rate
• New Product Launch Success Rate
• Customer Satisfaction Metric

Education Qualification

We prefer a candidate with the following qualifications:

• Graduate in Engineering / Automobile / Mechanical / Business Administration.

General Experience

• 10-15 years of experience in Automobile Accessories, Aftermarket, Sales or Business Development.
• Experience in OEM, Automotive Retail, Tier-1 Supplier, or Automotive Accessories Industry preferred.
• Proven track record of managing dealer networks and achieving business targets.

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