Regional Business Development Manager - Automotive Accessories

Mahindra And Mahindra Limited; Bhopal; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Mahindra And Mahindra Limited seeks a Manager-Regional Business Development (Accessories) to drive regional accessories retail growth by improving dealer performance, increasing accessory penetration, and aligning with OEM-led initiatives. The role collaborates with regional sales teams, ZAM, and cross-functional stakeholders to maximize accessories retail and profitability.

The incumbent will lead dealer reviews, implement sales strategies, and ensure product availability and inventory health

Qualifications

• Graduate in Engineering / Automobile / Mechanical / Business Administration; MBA (Marketing / Sales) preferred.
• General Experience 10-15 years in Automobile Accessories, Aftermarket, Sales or Business Development.
• Experience in OEM, Automotive Retail, Tier-1 Supplier, or Automotive Accessories Industry preferred.
• Proven track record of managing dealer networks and achieving business targets.

Responsibilities

• Drive regional Accessories retail growth by improving dealer performance and accessory penetration.
• Develop and execute regional business plans aligned with OEM growth objectives.
• Monitor dealer performance and drive corrective actions for underperforming locations.
• Drive accessory attachment and penetration across vehicle models and categories.
• Promote OEM-approved accessories and support new product launches.
• Plan and execute regional marketing activations, roadshows, and dealer-level promotions.
• Collaborate with Regional Sales, Service, Marketing, Supply Chain, Product Teams and dealerships.

Skills

Dealer network management

Sales strategy development

Market intelligence

Cross-functional collaboration

Education

Engineering graduate

MBA preferred

Job description

Manager-Regional Business Development, Accessories Responsibilities & Key Deliverables

As Regional Business Development Manager (Accessories) , you will drive Accessories retail growth across the assigned region by improving dealer performance, increasing accessory penetration, strengthening retail conversion, executing OEM-led initiatives, and achieving sales, profitability, customer satisfaction, and business development objectives. The role works closely with dealerships, Regional Sales Teams, ZAM, and cross-functional stakeholders to maximize Accessories Retail.

Business Performance Management

• Deliver regional Accessories retail and billing targets in coordination with RSMs and ASMs.
• Develop and execute regional business plans aligned with OEM growth objectives.
• Monitor dealer, MADB, and branch performance and drive corrective actions for underperforming locations.
• Track key business KPIs and ensure sustainable growth.

Dealer Network Development

• Strengthen Accessories business capability across dealerships.
• Conduct regular dealer reviews and performance assessments.
• Improve sales opportunities through enhanced display standards, retail processes, and customer engagement practices.

Sales & Retail Excellence

• Drive accessory attachment and penetration across vehicle models.
• Implement vehicle-wise and category-wise sales strategies.
• Improve retail conversion through dealership interventions, structured follow-ups, and process improvements.
• Identify, scale, and replicate best practices across the region.

Product & Category Management

• Promote OEM-approved accessories and support new product launches.
• Gather regional market insights and customer requirements to support product development.
• Ensure product availability and healthy inventory levels across dealerships.
• Coordinate with supply chain teams to minimize stock-outs and improve fulfillment.

Program Execution

• Plan and execute regional marketing activations, roadshows, and dealer-level promotional initiatives.
• Roll out sales campaigns, contests, promotions, and incentive programs.
• Ensure effective implementation of seasonal and strategic business initiatives.
• Monitor program effectiveness and ROI.

Training & Capability Building

• Conduct product, sales, and retail training for dealer sales consultants, accessories executives, workshop personnel, and management teams.
• Build dealer capability in accessory selling, upselling, and customer engagement.
• Support certification and dealer capability enhancement initiatives.

Stakeholder Management

• Collaborate with Regional Sales, Service, Marketing, Supply Chain, Product Teams, and dealerships.
• Create synergies with vehicle marketing initiatives and service camps to promote accessories.
• Serve as the primary regional point of contact for Accessories business matters.
• Align OEM and dealer objectives to drive business outcomes.

Market Intelligence & Business Development

• Analyze competitor products, pricing, promotions, and market trends.
• Identify growth opportunities, emerging customer needs, and business development levers.
• Recommend strategic actions to improve market share, revenue, and profitability.

Governance & Compliance

• Ensure compliance with OEM policies, commercial guidelines, processes, and audit requirements.
• Maintain accurate forecasts, business reports, and performance dashboards.
• Drive adherence to quality, warranty, and customer service standards.

KPIs Accessories Retail Target Achievement

• Retail Sales Growth
• Support Regional team for Accessories Billing Target Achievement
• Accessories Penetration (%) Vehicle Attachment Rate
• Category-wise Growth
• New Product Launch Success Rate
• Dealer Training Coverage
• Inventory Health & Availability Customer Satisfaction Metric

Education Qualification

We prefer a candidate with the following qualifications: Graduate in Engineering / Automobile / Mechanical / Business Administration. MBA (Marketing / Sales) preferred. General Experience 10-15 years of experience in Automobile Accessories, Aftermarket, Sales or Business Development. Experience in OEM, Automotive Retail, Tier-1 Supplier, or Automotive Accessories Industry preferred. Proven track record of managing dealer networks and achieving business targets. Experience Level Mid Level