Reddit Marketing Specialist

PowerDMARC; India; À distance; INR 600 000 - 900 000; Plein temps

Avantages offerts par ce poste

Flexible working hours

Opportunity for growth in marketing

Résumé du poste

A cybersecurity company is looking for a passionate individual to manage their Reddit marketing efforts. This role includes engaging with subreddits, developing a strategic presence, and crafting content that resonates with the community. Applicants should be fluent in English, possess a strong understanding of Reddit dynamics, and demonstrate experience in social engagement. Successful candidates will help enhance PowerDMARC's visibility and credibility within key discussions on the platform.

Qualifications

• Strong understanding of Reddit norms and community rules.
• Natural Reddit voice for engagement.
• Detail-oriented work ethic and self-driven.

Responsabilités

• Support development of Reddit marketing strategy.
• Participate in relevant subreddits actively.
• Write content adapted to Reddit's tone.
• Track KPIs related to engagement and performance.
• Collaborate with marketing and content teams.

Connaissances

Understanding of Reddit culture

Fluent English writing

Experience in content writing

Analytical mindset

Outils

Google Analytics

Ahrefs

Semrush

Description du poste

Working hours: 03:00 PM to 07:00 PM GMT +4

About the Role

We’re expanding our Reddit marketing efforts and need someone in-house who will take ownership of this channel. You’ll be responsible for daily engagement, strategy execution, content adaptation, community participation, and building long-term credibility across relevant subreddits.

This role requires someone who understands Reddit culture, knows how to communicate in a native tone, and can identify opportunities for visibility and conversations that matter to PowerDMARC.

You’ll work closely with the marketing team, collaborate on strategy, and help build a sustainable Reddit presence that drives awareness, trust, and eventually conversions.

Key Responsibilities

1. Reddit Strategy & Execution

• Support the development and execution of the Reddit marketing strategy.
• Learn and adopt proven Reddit growth frameworks, engagement principles, and community-building methods.
• Ensure all Reddit activities stay aligned with PowerDMARC’s marketing goals (visibility, engagement, traffic, sentiment).

2. Daily Reddit Engagement

• Actively participate in cybersecurity, MSP/MSSP, IT, SaaS, email-security, and related subreddits.
• Work withe the tech support team to answer technical questions.
• Make sure all your answers are technically correct and not damaging to our brand reputation.
• Take into account the subreddits’ community rules so that the account doesn't get banned.
• Contribute meaningful, helpful, non-sales content and insights.
• Identify trending threads, questions, and discussions relevant to PowerDMARC.
• Build a credible Reddit presence through consistent and high-quality engagement.

3. Content Coordination

• Work with the internal content team to adapt blogs, resources, and insights into Reddit-friendly posts .
• Write comments, micro-posts, and answers that are native to Reddit’s tone.
• Maintain a value-first approach without spamming or over-promoting.

4. Performance Tracking & Insights

Track weekly KPIs:

• Karma growth
• Subreddit subscriber count
• High-quality contributions
• Traffic and conversions from Reddit
• Brand mentions and sentiment
• Suggest improvements based on what’s working.

5. Cross-Functional Collaboration

• Collaborate with marketing, product, and content teams to ensure messaging accuracy.
• Bring Reddit insights into the organization (questions people ask, pain points, trends).
• Help shape Reddit-focused micro content and reusable templates.

6. Long-Term Reddit Ownership

• Develop a long-term playbook for Reddit engagement at PowerDMARC.
• Improve internal processes, content formats, and engagement workflows.
• Build a sustainable, repeatable Reddit presence that grows month over month.

Qualifications Required

• Strong understanding of Reddit culture, norms, and community rules.
• Fluent English writing with a natural Reddit voice.
• Experience in content writing, community management, or social engagement.
• Ability to simplify and explain technical topics (training will be provided).
• Consistent, self-driven, and detail-oriented work ethic.
• Analytical mindset + comfort with reporting.

Nice to Have

• Experience in cybersecurity, SaaS, MSP/MSSP, or tech space.
• Proven Reddit growth or community-building experience.
• Familiarity with Google Analytics, Ahrefs, Semrush, or similar tools.
• Basic understanding of email authentication (DMARC, SPF, DKIM).

Why This Role Matters

Reddit is one of the highest-leverage platforms for organic visibility in cybersecurity and MSP/MSSP communities, but only when handled by someone who understands the platform deeply. This role ensures PowerDMARC has a consistent, credible, and influential presence where key conversations are happening.