Quality Auding Associate

Accenture; Mumbai; On-site; INR 450,000 - 850,000; Full time

Job summary

Accenture is seeking an HTML Quality Analyst to ensure accurate, functional, and high-quality HTML content for campaigns in Marketing Automation platforms such as Salesforce Marketing Cloud and Adobe.

The role requires strong HTML coding skills, expertise in email best practices, and the ability to troubleshoot rendering across clients and devices. Collaboration with marketing and technical teams is essential for visually appealing, responsive campaigns.

Qualifications

• Proficiency in HTML coding, including hand-coding responsive emails.
• Experience with marketing automation platforms (SFMC, Braze) for building campaigns.
• Familiarity with email testing tools and rendering issue identification.
• Strong QA mindset with attention to detail for email content.
• Troubleshooting email rendering and coding issues across clients.

Responsibilities

• Create, modify, and test HTML email templates in Marketing Automation platforms.
• Perform thorough QA checks on email templates, dynamic content, and landing pages.
• Troubleshoot rendering issues across Outlook, Gmail, Apple Mail on multiple devices.
• Conduct email campaign testing, including A/B testing, to improve deliverability.
• Ensure campaigns comply with data privacy and anti-spam regulations.
• Collaborate with project managers and developers to implement templates and fixes.
• Document coding guidelines and QA processes for team consistency.
• Stay updated on email marketing best practices and trends.
• Record updates and data points in ticketing and data hygiene tools.

Skills

HTML

Email Testing

Quality Assurance

Problem-Solving

Marketing platform experience

Education

Graduation

Tools

Salesforce Marketing Cloud (SFMC)

Braze

Job description

Skill required

Marketing Operations - Hyper Text Markup Language (HTML)

Designation

Quality Auditing Analyst

Qualifications

Any Graduation

Years of Experience

3 to 5 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.

What would you do?

The HTML Quality Analyst is responsible for ensuring the accuracy, functionality, and quality of HTML content used for Campaigns created in Marketing Automation platforms like Salesforce Marketing Cloud, Adobe etc. This role requires a strong understanding of HTML coding and email best practices, as well as the ability to troubleshoot and fix any rendering or display issues that may arise across different email clients and devices. The HTML Quality Analyst will work closely with the marketing, project manager, campaign developer and technical teams to ensure that all email campaigns are visually appealing, responsive, and comply with industry standards.

What are we looking for?

Must Have Skills:

• Proficiency in HTML: Strong knowledge of HTML coding, including the ability to hand-code responsive emails that render correctly on various devices and email clients.
• Marketing platform experience: Experience in working with Braze, Salesforce Marketing Cloud (SFMC) or a similar marketing automation platform for building and deploying email campaigns.
• Email Testing: Familiarity with email testing tools and techniques to identify and address rendering issues across different email clients and devices.
• Quality Assurance: Excellent attention to detail and the ability to perform thorough quality checks on email content to ensure accuracy and functionality.
• Problem-Solving: Strong troubleshooting skills to diagnose and resolve technical issues related to email rendering and coding.

Good To Have Skills:

• CSS and JavaScript: Basic knowledge of CSS (Cascading Style Sheets) and JavaScript for enhancing email templates with interactivity and dynamic elements along with knowledge of personalization scripting like AMPscripts, Server-side Java script, Liquid etc.
• Email Design: Understanding of email design principles and the ability to create visually appealing and engaging email templates.
• Marketing Automation: Familiarity with marketing automation concepts and strategies to optimize email campaigns and customer journeys.
• Coding Best Practices: Knowledge of coding best practices, email deliverability, and anti-spam measures to ensure optimal email performance.

Roles and Responsibilities

• HTML Coding: Create, modify, and test HTML templates and email content in Marketing Automation platforms like Salesforce Marketing Cloud, Adobe etc. to ensure they display correctly and consistently across various email clients and devices.
• Quality Assurance: Perform thorough quality checks on email templates, dynamic content, and landing pages to verify the accuracy of content, links, and dynamic personalization.
• Email Rendering: Troubleshoot and fix rendering issues that may occur in different email clients (e.g., Outlook, Gmail, Apple Mail) and various devices (desktop, mobile, tablets).
• Email Testing: Conduct comprehensive testing of email campaigns, including A/B testing, to optimize deliverability and engagement.
• Compliance and Best Practices: Ensure email campaigns adhere to email marketing best practices, data privacy regulations, and anti-spam laws.
• Collaboration: Work closely with the project manager and development teams to implement email templates and troubleshoot technical issues.
• Documentation: Maintain detailed documentation of email templates, coding guidelines, and QA processes to ensure consistency and knowledge sharing within the team.
• Continuous Improvement: Stay up to date with the latest trends, technologies, and email marketing best practices to continually improve the quality and effectiveness of email campaigns.
• Work Orchestration and Data hygiene: Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless experience to both internal and external stakeholders.
• Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks.
• Complete all required reports so that accurate numbers are reported to both client and leadership.

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

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