Content Development Analyst

Accenture; Mumbai; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Accenture is seeking a Content Development Analyst in Mumbai to develop responsive HTML email templates and landing pages for CRM campaigns. You will translate approved designs into production-grade HTML, implement basic personalization with AMPscript, and ensure compatibility across major email clients and devices.

You will collaborate with campaign teams, designers, QA analysts, and project managers, learning new technologies and marketing automation best practices in a fast-paced environment.

Qualifications

• Bachelor’s degree in Computer Science, Information Technology, Engineering, or a related field.
• 3 to 5 years of experience in HTML development, email development, or digital marketing operations.
• Proven ability to convert designs into production-ready HTML emails and landing pages.
• Strong understanding of responsive design, email rendering, and personalization concepts.
• Willingness to learn CRM platforms and marketing automation best practices.

Responsibilities

• Develop and update responsive HTML email templates and landing pages based on campaign requirements.
• Convert approved designs into production-ready HTML code for campaigns.
• Apply basic personalization and dynamic content using AMPscript and platform capabilities.
• Ensure emails render correctly across major clients and devices.
• Perform self-testing and support QA before deployment; fix issues identified during testing.
• Support campaign deployment and post-launch validation in collaboration with teams.
• Maintain coding standards and reusable templates; assist in library maintenance.

Skills

HTML development

CSS

JavaScript

AMPscript

Responsive design

Campaign execution

Quality assurance

Attention to detail

Communication

Teamwork

Education

BE/BTech

Tools

Salesforce Marketing Cloud (SFMC)

JIRA

Workfront

Job description

Skill required:

Marketing Operations - Hyper Text Markup Language (HTML)

Designation:

Content Development Analyst

Qualifications:

BE/BTech

Years of Experience:

3 to 5 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do?

• Support the development and execution of CRM campaign assets including emails, landing pages, and personalized customer communications.
• Convert approved creative designs into responsive HTML email templates and campaign assets.
• Work closely with campaign teams, designers, QA analysts, and project managers to deliver high-quality campaign executions.
• Ensure campaign assets render correctly across major email clients, browsers, and devices.
• Support personalization, dynamic content implementation, and campaign deployment activities.
• Follow established coding standards, quality guidelines, and campaign development processes.
• Contribute to continuous improvement by learning new technologies, tools, and CRM best practices.

What are we looking for?

• Education & Experience: Bachelor s degree in Computer Science, Information Technology, Engineering, or a related field.
• 1–3 years of experience in HTML Development, Email Development, CRM Campaign Development, or Digital Marketing Operations.
• Experience creating or modifying HTML email templates and digital assets.
• Basic understanding of responsive design, email compatibility, and personalization concepts.
• Eagerness to learn CRM platforms, marketing automation technologies, and campaign development best practices.
• Strong attention to detail, willingness to learn, and ability to work in a fast-paced environment.
• Good organizational skills and ability to manage multiple assignments simultaneously.
• Willing to work primarily across Australia/APAC shift timings and flexible to work across different shifts If required

Must Have Skills:

• Working knowledge of HTML development for email templates and landing pages.
• Knowledge of CSS and responsive design principles.
• Basic understanding of JavaScript.
• Exposure to AMPscript and dynamic content implementation.
• Understanding of email development concepts and CRM campaign execution processes.
• Ability to build and modify HTML email templates based on provided designs and requirements.
• Knowledge of email client compatibility and responsive design best practices.
• Strong attention to detail and commitment to quality.
• Good analytical and problem-solving skills.
• Ability to work independently as well as collaboratively within a team.
• Good written and verbal communication skills.

Good to Have Skills:

• Exposure to: Salesforce Marketing Cloud (SFMC), Braze, Adobe Experience Manager (AEM), CRM Platform Certifications.
• Familiarity with: MAP / Lighthouse MAPP HighTouch Understanding of CRM campaigns, customer journeys, and marketing automation concepts.
• Exposure to personalization, segmentation, and dynamic content strategies.
• Familiarity with campaign testing and QA processes.
• Basic understanding of CRM data structures and integrations.
• Experience with JIRA, Workfront, or workflow management tools.

Roles and Responsibilities:

Key Responsibilities:

• Develop and update responsive HTML email templates and landing pages based on campaign requirements.
• Convert approved creative assets into production-ready HTML code.
• Implement basic personalization and dynamic content using AMPscript and platform capabilities.
• Ensure emails render correctly across major email clients and devices.
• Perform self-testing and support QA activities before campaign deployment.
• Fix coding, formatting, rendering, and personalization issues identified during testing.
• Support campaign deployment and post-launch validation activities.
• Collaborate with campaign developers, designers, and QA teams to ensure successful campaign delivery.
• Follow coding standards, reusable template frameworks, and development best practices.
• Assist in maintaining template libraries, documentation, and development assets.
• Escalate technical issues, risks, or blockers to senior team members when required.
• Continuously develop technical skills and stay updated with CRM and email marketing best practices.

Work Orchestration & Operational Excellence:

• Maintain accurate updates within ticketing and workflow management systems.
• Track development activities, assignments, defects, and status updates.
• Adhere to all Standard Operating Procedures (SOPs), Desktop Procedures (DTPs), coding guidelines, and quality standards.
• Ensure assigned tasks are completed within agreed timelines and quality expectations.
• Support reporting and governance requirements through accurate and timely updates.
• Participate in process improvement initiatives and knowledge-sharing activities.
• Maintain proper documentation of development work and implemented solutions.

BE,BTech

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