Pursuit Writing Analyst

Accenture in India; Bengaluru; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Accenture in India seeks a Pursuit Writing Analyst to craft clear, persuasive content for client proposals, RFPs and RFIs. You will partner with Response Managers, Sales Operations, and subject matter experts to translate solutions into compelling narratives, using approved data and templates to drive efficient, high-quality submissions.

The role requires strong business writing, mastery of MS Office templates, and the ability to maintain accuracy, tone, and compliance across materials while

Qualifications

• Professional business writing and editing expertise.
• Familiarity with proposal templates and formatting standards within MS Office (Word, PPT).
• Proposal storytelling and value articulation.
• Ability to synthesize complex information clearly.
• Attention to detail and quality standards.
• Ensure compliance to all key requirements/ requests asked in proposal.
• Collaboration with subject matter experts and creative colleagues such as designers to develop materials.
• Knowledge of proposal requirements and compliance.
• Experience using generative AI platforms to research, create, and find content.

Responsibilities

• Attend proposal kick-off and align with Response Managers and sales on response requirements, strategy, available collateral, templates, and data sources.
• Develop clear, compelling, and compliant written content for proposals, RFPs, RFIs, and other sales responses.
• Translate solution details and differentiators into persuasive narratives to strengthen positioning.
• Ensure consistency, accuracy, tone, and brand alignment across submissions.
• Pull required compliance data points and coordinate with SMEs to complete responses.

Skills

Professional business writing

Proposal templates

Proposal storytelling

Synthesize information

Attention to detail

Compliance

Collaboration with SMEs

Proposal requirements

Generative AI research

Education

Any Graduation

Tools

MS Office (Word, PPT)

Job description

Skill required

Pursuit Services - Content management

Designation

Pursuit Writing Analyst

Qualifications

Any Graduation

Years of Experience

3 to 5 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do

The Proposal Writer is a content creation role, responsible for developing clear, compelling, and compliant written content for proposals, RFPs, RFIs, and other client-facing sales materials. The role partners closely with Response Managers, Sales Operations, and subject matter experts to translate solutions and value propositions into persuasive narratives, leveraging approved data, collateral, and templates to efficiently produce high-quality submissions, typically progressing responses to an advanced (80–90%) draft state.

What are we looking for

• Professional business writing and editing expertise
• Familiarity with proposal templates and formatting standards within MS Office (Word, PPT)
• Proposal storytelling and value articulation
• Ability to synthesize complex information clearly
• Attention to detail and quality standards
• Ensure compliance to all key requirements/ requests asked in proposal
• Collaboration with subject matter experts and creative colleagues such as designers to develop materials
• Knowledge of proposal requirements and compliance
• Experience using generative AI platforms to research, create, and find content

Roles and Responsibilities

Key Accountabilities Proposal Planning and Alignment : Attend proposal kick-off and align with Response Managers and sales on response requirements, strategy, available collateral, templates, and data sources to enable efficient and consistent proposal development. Proposal Content Development Ownership: Develop clear, compelling, and compliant written content for proposals, RFPs, RFIs, and other sales responses, leveraging standard templates, campaign-aligned messaging, and existing collateral to advance responses to a near-final draft state. Value Proposition & Storytelling: Translates solution details, differentiators, and client needs into persuasive narratives that demonstrate value, strengthen competitive positioning, and improve win rates. Content Quality & Consistency: Ensures accuracy, clarity, tone, and consistency across all written materials, adhering to brand standards and response guidelines. Compliance Requirements: Pull required compliance data points depending on proposal or presentation type, such as placement and client data, supplier diversity data, public sector reps, market intelligence/insights, security and ESG questionnaire pre-fills. SME Collaboration & Input Integration: Interviews and partners with subject matter experts and sales teams to gather inputs and incorporate technical and commercial details into proposal content. Content Asset Development: Identify high-performing sections/ proposals for reuse, update content based on pursuit outcomes, and contribute to knowledge repository improvements. Content Review & Iteration: Incorporates feedback from reviews and edits content to meet quality, compliance, and submission standardsssion.

• Operational Outcome KPIs-
• First-draft acceptance rate Content quality score Win rate on supported proposals On-time content delivery rate Re-use effectiveness rate Activity/ Execution KPIs-
• Sections drafted per period Average draft turnaround time Revision cycles per section Template adherence rate Boilerplate utilization rate