Pursuit Writing Senior Analyst

Accenture in India; Bengaluru; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Accenture in India seeks a Pursuit Writing Senior Analyst to develop clear, compliant content for proposals, RFPs, RFIs, and client-facing materials. You will collaborate with Response Managers, Sales Operations, and SMEs to translate solutions into persuasive narratives and drive high-quality submissions.

The role emphasizes storytelling, template adherence, and value articulation, with a focus on achieving near-final drafts (80-90%).

Qualifications

• Professional business writing and editing expertise.
• Familiarity with proposal templates and formatting standards within MS Office (Word, PPT).
• Proposal storytelling and value articulation.
• Ability to synthesize complex information clearly.
• Attention to detail and quality standards.
• Ensure compliance to all key requirements/requests asked in proposal.
• Collaboration with subject matter experts and creative colleagues to develop materials.
• Knowledge of proposal requirements and compliance.
• Education Any Graduation is required.
• Experience using generative AI platforms for research and content creation.

Responsibilities

• Attend proposal kick-off and align with Response Managers and sales on response requirements, strategy, data sources and templates.
• Develop clear, compelling, and compliant content for proposals, RFPs, RFIs, and other responses.
• Translate solution details and client needs into persuasive narratives to improve win rates.
• Ensure accuracy, clarity, tone, and consistency across materials.
• Pull required compliance data points for proposals and pre-fill security/ ESG questionnaire as needed.
• Collaborate with SMEs and sales teams to gather inputs and incorporate details.
• Identify high-performing sections for reuse and contribute to knowledge repository.
• Incorporate feedback from reviews to meet quality and submission standards.
• Track KPIs such as draft turnaround, revision cycles, and on-time delivery.

Skills

Business writing

Editing

Proposal storytelling

Information synthesis

Attention to detail

Compliance understanding

Collaboration with SMEs

Generative AI experience

MS Office proficiency

Education

Any Graduation

Tools

MS Office (Word, PPT)

Job description

Skill required: Pursuit Services - Content management

Designation: Pursuit Writing Senior Analyst

Qualifications: Any Graduation

Years of Experience: 5 to 8 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song- all powered by the world's largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do?

The Proposal Writer is a content creation role, responsible for developing clear, compelling, and compliant written content for proposals, RFPs, RFIs, and other client-facing sales materials. The role partners closely with Response Managers, Sales Operations, and subject matter experts to translate solutions and value propositions into persuasive narratives, leveraging approved data, collateral, and templates to efficiently produce high-quality submissions, typically progressing responses to an advanced (80-90%) draft state.

What are we looking for?

• Professional business writing and editing expertise
• Familiarity with proposal templates and formatting standards within MS Office (Word, PPT)
• Proposal storytelling and value articulation
• Ability to synthesize complex information clearly
• Attention to detail and quality standards
• Ensure compliance to all key requirements/ requests asked in proposal
• Collaboration with subject matter experts and creative colleagues such as designers to develop materials
• Knowledge of proposal requirements and compliance
• Education Any Graduation Good to have skills
• Experience using generative AI platforms to research, create, and find content ERP/ any certification required/preferred MS Office expertise

Roles and Responsibilities:

• Key Accountabilities
• Proposal Planning and Alignment : Attend proposal kick-off and align with Response Managers and sales on response requirements, strategy, available collateral, templates, and data sources to enable efficient and consistent proposal development.
• Proposal Content Development Ownership: Develop clear, compelling, and compliant written content for proposals, RFPs, RFIs, and other sales responses, leveraging standard templates, campaign-aligned messaging, and existing collateral to advance responses to a near-final draft state.
• Value Proposition & Storytelling: Translates solution details, differentiators, and client needs into persuasive narratives that demonstrate value, strengthen competitive positioning, and improve win rates.
• Content Quality & Consistency: Ensures accuracy, clarity, tone, and consistency across all written materials, adhering to brand standards and response guidelines.
• Compliance Requirements: Pull required compliance data points depending on proposal or presentation type, such as placement and client data, supplier diversity data, public sector reps, market intelligence/insights, security and ESG questionnaire pre-fills.
• SME Collaboration & Input Integration: Interviews and partners with subject matter experts and sales teams to gather inputs and incorporate technical and commercial details into proposal content.
• Content Asset Development: Identify high-performing sections/ proposals for reuse, update content based on pursuit outcomes, and contribute to knowledge repository improvements.
• Content Review & Iteration: Incorporates feedback from reviews and edits content to meet quality, compliance, and submission standardisation.
• Operational Outcome KPIs First-draft acceptance rate Content quality score Win rate on supported proposals On-time content delivery rate Re-use effectiveness rate Activity/ Execution KPIs
• Sections drafted per period Average draft turnaround time Revision cycles per section Template adherence rate boilerplate utilization rate