Punjabi Social Media Manager

CTRLRoom Systems; Mohali; Hybrid; INR 500,000 - 700,000; Full time

Job summary

CTRLRoom Systems in Mohali is seeking a Punjabi Social Media Manager to grow our presence on Facebook, Instagram, YouTube and more, with a primary focus on Punjabi-language content.

You will plan and publish posts, write engaging captions, create multimedia content, monitor audience interactions, respond to comments, and analyze metrics to optimize future campaigns. This is a full-time hybrid role based in Mohali with some flexibility for remote work as business needs allow.

Qualifications

• Proficiency in Punjabi and English for content creation.
• Experience managing brand social media accounts.
• Ability to develop and execute social media strategies.
• Familiar with scheduling tools and analytics.
• Strong writing and editing skills in Punjabi.
• Hybrid work readiness in Mohali district.
• Diploma or degree in digital marketing is a plus.

Responsibilities

• Plan and publish posts across platforms.
• Write engaging Punjabi captions.
• Create and coordinate multimedia content.
• Monitor audience interactions and respond to comments.
• Analyze performance metrics and optimize content.
• Collaborate with marketing teams to align campaigns.

Skills

Punjabi content creation

Bilingual Punjabi-English

Social media management

Content planning

Analytics basics

Canva proficiency

Education

Diploma in Digital Marketing

Bachelor's degree in Marketing

Tools

Canva

Analytics dashboards

Scheduling tools

Job description

Company Description

CTRLRoom Systems is a growing technology-focused organization that specializes in delivering innovative digital solutions for modern businesses. The company values creativity, efficiency, and collaboration, and encourages team members to contribute fresh ideas that enhance online presence and audience engagement. Working at CTRLRoom Systems offers exposure to diverse projects and the opportunity to shape brand communication across multiple platforms. The team culture emphasizes professional growth, respect, and inclusivity, making it a supportive environment for digital and social media professionals.

Role Description

The Punjabi Social Media Manager will manage and grow CTRLRoom Systems’ social media presence across platforms such as Facebook, Instagram, YouTube, and others, with a primary focus on Punjabi-language content. Day-to-day responsibilities include planning and publishing posts, writing engaging captions, creating and coordinating multimedia content, monitoring audience interactions, and responding to comments and messages in a timely and professional manner. The person in this role will analyze performance metrics, optimize content based on engagement data, and collaborate with internal teams to align social media campaigns with broader marketing and branding goals. This is a full-time hybrid role based in Mohali district, with some flexibility for work from home as business needs allow.

Qualifications

• Strong proficiency in Punjabi and English, with the ability to create and adapt content for diverse audiences.
• Experience managing social media accounts for brands or organizations, including content planning and community management.
• Ability to develop social media strategies, run basic campaigns, and track key performance metrics.
• Familiarity with social media tools (e.g., scheduling platforms, analytics dashboards, Canva or similar design tools).
• Solid writing and editing skills, with a focus on clear, engaging, and culturally relevant Punjabi content.
• Attention to detail, strong organizational skills, and the ability to manage multiple projects and deadlines.
• Comfort working in a hybrid setup from Mohali district, collaborating both in-person and remotely.
• Prior experience in digital marketing, content creation, or media management is preferred; a relevant diploma or degree is an advantage.