Public Relations Officer

Drishti Group; New Delhi; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

A leading educational organization based in New Delhi is seeking a Mid-Senior level Public Relations professional. The ideal candidate will have 8–10 years of experience in PR, particularly in the EdTech or Education sector. Responsibilities include strengthening media relationships, leading PR for various events, and managing crisis communication. Proficiency in both Hindi and English is essential. This is a full-time position offering an opportunity to maintain a positive brand reputation across multiple platforms.

Qualifications

• 8–10 years of proven experience in Public Relations, preferably in the EdTech or Education sector.
• Strong expertise in Hindi media coverage with an established network across leading print, digital, and electronic platforms.
• Excellent command over both Hindi and English for drafting, media interactions, and official communication.
• Ability to conceptualize and execute large-scale PR campaigns in education.
• Excellent command of Hindi and English for drafting and media interactions.
• Proven track record in crisis communication, stakeholder engagement, and reputation management.
• Skilled in media tracking, PR analytics tools, and content drafting.

Responsibilities

• Strengthen media relationships and craft impactful press communications.
• Lead PR for events and partnerships.
• Monitor and report coverage while managing crisis communication.
• Support leadership messaging and prepare Q&As or talking points.
• Collaborate with marketing and digital teams to align campaigns.

Skills

Media Relations

Crisis Communication

Media Tracking

PR Analytics Tools

Interpersonal Skills

Media monitoring

Stakeholder engagement

Education

Graduate/Postgraduate in Mass Communication, Journalism, Public Relations, or related field

Job description

Strengthen media relationships, craft impactful press communications, lead PR for events and partnerships, monitor and report coverage, manage crisis communication, support leadership messaging, and ensure Drishti’s brand reputation remains consistent, credible, and positively visible across platforms.

Major KRAs

• Media Relations: Build and nurture strong relationships with journalists, editors, and media outlets.
• Press & Content: Draft and release press notes, media kits, speeches, and official statements.
• Event PR: Lead PR for MoUs, partnerships, academic events, CSR activities, and key announcements.
• Monitoring & Reporting: Track media coverage, analyze sentiment, and prepare regular reports.
• Crisis Communication: Manage sensitive issues and safeguard the brand’s reputation.
• Leadership Support: Prepare Q&As, talking points, and communication briefs for senior leadership.
• Collaboration: Align PR efforts with marketing and digital campaigns for maximum impact.

Specific Knowledge & Skills

• Graduate/Postgraduate in Mass Communication, Journalism, Public Relations, or related field.
• 8–10 years of proven experience in Public Relations, preferably in the EdTech or Education sector.
• Strong expertise in Hindi media coverage, with an established network across leading print, digital, and electronic platforms.
• Demonstrated ability to conceptualize and execute large-scale PR campaigns in education and learning domains.
• Excellent command over both Hindi and English for drafting, media interactions, and official communication.
• Proven track record in crisis communication, stakeholder engagement, and reputation management.
• Skilled in media tracking, PR analytics tools, and content drafting (press releases, speeches, media kits).
• Confident and effective in high-pressure, high-visibility situations, with the ability to represent the brand at national forums.
• Strong interpersonal skills with the ability to collaborate with leadership, faculty, and external partners.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing, Public Relations, and Writing/Editing

Industry

Education Administration Programs