Senior Associate- Public Relations

Oswaal Books; Agra District; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Oswaal Books in Agra seeks a dynamic PR Manager to elevate the brand across media, influencers, and production houses by crafting compelling stories and driving proactive outreach. The role demands strong writing, deep media connects, and the ability to coordinate celebrity partnerships, events, and integrated campaigns for publishing, education, and consumer initiatives.

You will monitor trends, manage crises, and ensure a consistent brand voice across digital and traditional channels,

Qualifications

• 1–6 years of PR experience in publishing, media, education, or consumer brands.
• Strong relationships with journalists, editors, influencers, and media professionals.
• Hands-on experience in digital PR and influencer marketing.
• Excellent written and spoken communication skills.
• Ability to independently draft press materials and campaign content.
• Familiarity with production houses and integration formats for YouTube, OTT, and social platforms.
• Experience coordinating celebrities and talent management is a plus.
• Highly organized, proactive, and detail-oriented.

Responsibilities

• Draft, edit, and disseminate press releases, media statements, and authored articles.
• Maintain relationships with journalists, editors, influencers, and media houses across print, digital, and broadcast.
• Ensure regular media coverage aligned with brand campaigns, product launches, and corporate announcements.
• Identify and secure brand integration opportunities on digital platforms (YouTube, Instagram, OTT).
• Collaborate with content creators, influencers, and production teams for brand placements.
• Build networks with production houses and creative agencies; pitch brand partnership ideas.
• Write speeches and talking points for leadership; edit communications for a consistent brand voice.
• Liaise with celebrity managers for endorsements and campaign coordination.

Skills

Public relations

Media relations

Digital PR

Influencer marketing

Content writing

Communication

Project management

Education

Bachelor’s or Master’s in Mass Communication, Journalism, PR, Marketing

Job description

Job Title: Public Relations

Location: Agra

Experience Required: 1–6 years in Public Relations

Industry: Publishing / Media / EdTech / Consumer Brand

About Us

Oswaal Books, a leader in the educational publishing space, is looking for a dynamic and experienced PR Manager to drive the brand’s visibility across digital and traditional media. The ideal candidate is a seasoned PR professional with strong media relationships, excellent storytelling skills, and experience in working with influencers, celebrities, and production houses to create impactful brand narratives.

Key Responsibilities

• Press Relations & Media Outreach
  • Draft, edit, and disseminate press releases, media statements, and authored articles.
  • Maintain strong relationships with top-tier journalists, editors, influencers, and media houses across print, digital, and broadcast platforms.
  • Ensure regular media coverage in line with brand campaigns, product launches, and corporate announcements.
• Digital Brand Integrations
  • Identify and secure brand integration opportunities on digital platforms (YouTube, Instagram, OTT, etc.).
  • Collaborate with content creators, influencers, and web series/production teams for subtle and effective brand placements.
• Production House & Agency Collaboration
  • Build and maintain strong networks with key production houses, digital content studios, and creative agencies.
  • Pitch brand partnership ideas that can be embedded within entertainment or educational content.
• Content Creation & Editorial
  • Write compelling authored articles, speeches, op-eds, and talking points for leadership.
  • Manage and edit communication materials to maintain a consistent brand voice.
• Celebrity Management
  • Liaise with celebrity managers and talent agencies when onboarding celebrities for brand endorsements or campaigns.
  • Handle contract negotiations, PR coordination, and communication planning for celebrity-led initiatives.
• Strategic PR Planning & Execution
  • Design and execute proactive PR strategies aligned with business goals.
  • Track media trends, monitor brand reputation, and provide timely PR solutions during crises.
• Event & Campaign PR
  • Support product launches, panel discussions, webinars, and brand events with end-to-end PR planning.
  • Secure pre-event and post-event coverage across relevant media channels.

Key Requirements

• 1–6 years of proven experience in PR, preferably in publishing, FMCG, media, or education sectors.
• Strong network with journalists, editors, influencers, and media professionals.
• Hands‑on experience in digital PR and influencer marketing.
• Excellent written and spoken communication skills.
• Ability to independently draft press materials, authored articles, and campaign content.
• Familiarity with production houses and integration formats for YouTube, OTT, and social media.
• Experience in celebrity coordination and talent management is a strong plus.
• Highly organized, proactive, and detail‑oriented.

Preferred Qualifications

• Bachelor’s or Master’s in Mass Communication, Journalism, PR, Marketing, or a related field.
• PR agency background or prior experience managing PR for consumer-facing brands is advantageous.
• A strong portfolio of media coverage and past PR campaigns.