Public Relations Officer

Kullu Valley Hospital; Delhi; On-site; INR 300,000 - 420,000; Full time

Job summary

A healthcare facility in Himachal Pradesh is seeking a Public Relations Officer (PRO) to manage patient relations and drive OPD/IPD growth. The ideal candidate has prior experience as a Hospital PRO or Medical Representative and possesses strong communication skills. Responsibilities include assisting patients, engaging the community, and maintaining relationships with local clinics. This position requires flexible working hours and offers a dynamic work environment with opportunities for community outreach.

Qualifications

• Prior experience as a Hospital PRO or Medical Representative is mandatory.
• Work schedule: 6 days a week with flexibility for special OPDs and events.

Responsibilities

• Assist patients and attendants with empathy and clarity; guide patients regarding doctors, departments, and procedures.
• Convert inquiries into visits; achieve daily OPD/IPD targets through active engagement.
• Build relations with local clinics and promote hospital services.
• Communicate daily OPD schedules and updates across departments; coordinate with various staff.
• Maintain daily reports: OPD, IPD, surgeries, referrals, follow-ups.
• Ensure a respectful, seamless patient experience; handle complaints professionally.

Skills

Strong communication & interpersonal skills

Relationship-building ability

Comfortable with fieldwork and community outreach

Calm, polite, patient-friendly personality

Basic understanding of hospital operations

Education

Graduation in any discipline

Diploma in Hospital Administration

Job description

Public Relations Officer (PRO)

Location: Mandi, Himachal Pradesh

Department: Hospital Administration

Employment Type: Full-Time

We are looking for a highly proactive and people-focused Public Relations Officer (PRO) to represent our hospital, manage patient relations, build community connections, and support OPD/IPD growth. Prior experience as a Hospital PRO or Medical Representative is mandatory.

Key Responsibilities

• Patient Relations & Experience – Assist patients and attendants with empathy and clarity; guide patients regarding doctors, departments, and procedures; resolve queries and manage feedback professionally; ensure smooth coordination between patients and doctors.
• OPD / IPD Growth & Lead Conversion – Convert inquiries (calls, WhatsApp, walk-ins) into visits; follow up on planned surgeries, special OPDs, and pending cases; achieve daily OPD/IPD targets through active engagement.
• Community Engagement & Referral Network – Build relations with local clinics, chemists, Panchayat members, NGOs, schools, colleges, ASHA & Anganwadi workers; promote hospital services in nearby areas.
• Internal Coordination – Communicate daily OPD schedules and updates across departments; coordinate with nursing, billing, lab, pharmacy, and consultants; support management during camps, events, and promotions.
• Reporting & Follow-Ups – Maintain daily reports: OPD, IPD, surgeries, referrals, follow-ups; share daily and weekly summaries with management.
• Brand & Reputation Management – Ensure a respectful, seamless patient experience; handle concerns and complaints politely; maintain the hospital’s positive image in the region.

Candidate Requirements

Mandatory: Prior experience as a Hospital PRO or Medical Representative. Education: Graduation in any discipline. Diploma in Hospital Administration is preferred but not mandatory. Work schedule: 6 days a week with flexibility for special OPDs and events.

Required Skills & Qualities

• Strong communication & interpersonal skills.
• Relationship-building ability.
• Comfortable with fieldwork and community outreach.
• Calm, polite, patient-friendly personality.
• Basic understanding of hospital operations.

How to Apply

Interested candidates can apply by filling the application form: https://forms.gle/ijW4AvToWYmsPK7XA