Promo Writer - Malyalam

Kuku Fm; India; On-site; INR 350,000 - 750,000; Full time

Job summary

Kuku Fm in India is seeking a Promo Writer (Malayalam) to craft high-impact promo scripts for microdramas, OTT shows, and digital campaigns, turning emotions into scroll-stopping content.

The role requires 2–5 years in Malayalam content writing or promo writing, a background in OTT or microdrama storytelling, and a keen eye for story arcs, pacing, and viral hooks in a fast-paced environment.

Qualifications

• 2 - 5 years of experience in Malayalam content writing / scriptwriting / promo writing.
• Background in OTT platforms, web series, films, or microdrama storytelling.
• Strong understanding of story arcs, emotional triggers, and dramatic tension.
• Exceptional command of written Malayalam. (creative, punchy, impactful)
• Ability to create short-form, high-retention, binge-worthy content.
• Self-driven, fast thinker who thrives in a high-speed content environment.

Responsibilities

• Write high-impact Malayalam promo scripts for microdramas, OTT shows, and digital campaigns.
• Craft emotion-driven hooks that grab attention instantly and boost viewer retention.
• Analyze top-performing OTT promos & viral content trends to replicate success patterns.
• Collaborate with creative teams, editors, and marketing to deliver compelling narratives.
• Adapt tone, pacing, and storytelling formats for short-form video platforms
• Stay ahead of digital trends, viral hooks, and audience engagement strategies in India.

Skills

Malyalam content writing

Promo scriptwriting

OTT/promos knowledge

Job description

About the Role :

Are you an Malyalam storyteller who can hook an audience in under 30 seconds? At Kuku, we’re building the future of short-format OTT entertainment and microdramas, and we’re looking for a Promo Writer (Malyalam) who knows how to turn emotions into scroll-stopping, binge-worthy scripts. If you understand viral storytelling, audience psychology, and high-retention content, this role is your stage.

Key Responsibilities :

• Write high-impact Malyalam promo scripts for microdramas, OTT shows, and digital campaigns.
• Craft emotion-driven hooks that grab attention instantly and boost viewer retention.
• Analyze top-performing OTT promos & viral content trends to replicate success patterns.
• Collaborate with creative teams, editors, and marketing to deliver compelling narratives.
• Adapt tone, pacing, and storytelling formats for short-form video platforms
• Stay ahead of digital trends, viral hooks, and audience engagement strategies in India.

What We’re Looking For :

• 2 - 5 years of experience in Malyalam content writing / scriptwriting / promo writing.
• Background in OTT platforms, web series, films, or microdrama storytelling.
• Strong understanding of story arcs, emotional triggers, and dramatic tension.
• Exceptional command of written Malyalam. (creative, punchy, impactful)
• Ability to create short-form, high-retention, binge-worthy content.
• Self-driven, fast thinker who thrives in a high-speed content environment.

About Us :

Founded in 2018, Kuku is India’s leading storytelling platform, offering a vast digital library of microdramas, audio stories, and short courses. Kuku aims to be India’s largest cultural exporter of stories, culture, and history to the world with a firm belief in "Create In India, Create For The World". We deliver immersive entertainment and education through our OTT platforms: Kuku TV, Kuku FM, Guru, and more. With a mission to provide high-quality, personalized stories across genres in entertainment, spanning multiple formats and languages, Kuku continues to push boundaries and redefine India’s entertainment industry.

Website: www.kukufm.com

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iOS App: App Store

LinkedIn: KUKU