Promo Writer – Hindi

Kuku; India; On-site; INR 600,000 - 900,000; Full time

Job summary

Kuku TV is seeking a Hindi Promo Writer to craft hook-heavy promos for microdramas and OTT campaigns. You will turn emotions into scroll-stopping scripts and study viral content trends to drive high retention.

Collaborating with editors and marketing, you will tailor tone and pacing for short-form video, spanning web series and digital campaigns, while staying ahead of India’s fast-moving content landscape.

Qualifications

• 1–5 years of experience in Hindi content writing / scriptwriting / promo writing.
• Background in OTT platforms, web series, films, or microdrama storytelling.
• Strong understanding of story arcs, emotional triggers, and dramatic tension.
• Exceptional command of written Hindi + English (creative, punchy, impactful)

Responsibilities

• Write high-impact Hindi promo scripts for microdramas, OTT shows, and digital campaigns.
• Craft emotion-driven hooks that grab attention instantly and boost viewer retention.
• Analyze top-performing OTT promos & viral content trends to replicate success patterns.
• Collaborate with creative teams, editors, and marketing to deliver compelling narratives.
• Adapt tone, pacing, and storytelling formats for short-form video platforms
• Stay ahead of digital trends, viral hooks, and audience engagement strategies in India.

Skills

Hindi scriptwriting

Promo writing

Storytelling

Content writing

English proficiency

Job description

About The Role

Are you a Hindi storyteller who can hook an audience in under 30 seconds? At Kuku TV, we're building the future of short-format OTT entertainment and microdramas, and we're looking for a Promo Writer (Hindi) who knows how to turn emotions into scroll-stopping, binge-worthy scripts. If you understand viral storytelling, audience psychology, and high-retention content, this role is your stage.

Key Responsibilities

• Write high-impact Hindi promo scripts for microdramas, OTT shows, and digital campaigns.
• Craft emotion-driven hooks that grab attention instantly and boost viewer retention.
• Analyze top-performing OTT promos & viral content trends to replicate success patterns.
• Collaborate with creative teams, editors, and marketing to deliver compelling narratives.
• Adapt tone, pacing, and storytelling formats for short-form video platforms
• Stay ahead of digital trends, viral hooks, and audience engagement strategies in India.

What We're Looking For

• 1 - 5 years of experience in Hindi content writing / scriptwriting / promo writing.
• Background in OTT platforms, web series, films, or microdrama storytelling.
• Strong understanding of story arcs, emotional triggers, and dramatic tension.
• Exceptional command of written Hindi + English (creative, punchy, impactful)
• Ability to create short-form, high-retention, binge-worthy content.
• Self-driven, fast thinker who thrives in a high-speed content environment.

About Us

Founded in 2018, Kuku is India's leading storytelling platform, offering a vast digital library of microdramas, audio stories, and short courses. Kuku aims to be India's largest cultural exporter of stories, culture, and history to the world with a firm belief in "Create In India, Create For The World".

We deliver immersive entertainment and education through our OTT platforms: Kuku TV, Kuku FM, Guru, and more. With a mission to provide high-quality, personalized stories across genres in entertainment, spanning multiple formats and languages, Kuku continues to push boundaries and redefine India's entertainment industry.

Website: www.kukufm.com

Android App: Google Play

iOS App: App Store

LinkedIn: KUKU

Skills: promo,content writing,hindi