PROMO WRITER - HINDI

Kuku; Mumbai; On-site; INR 400,000 - 600,000; Full time

Job summary

Kuku, a leading Hindi storytelling platform, is seeking a skilled content writer to craft engaging promo scripts for microdramas and OTT campaigns. You will create hooks and narratives designed to drive high retention and audience engagement across digital formats.

Ideal candidates bring 2+ years in Hindi content writing, with experience in OTT, microdrama storytelling, and a strong sense of dramatic pacing. fluently bilingual in Hindi and English is valued.

Qualifications

• 2+ years of experience in Hindi content writing, scriptwriting, or promo writing.
• Strong understanding of story arcs, emotional triggers, and dramatic tension.
• Excellent command of written Hindi and English (creative, punchy, impactful).

Responsibilities

• Write high-impact Hindi promo scripts for microdramas, OTT shows, and digital campaigns.
• Craft emotion-driven hooks that grab attention instantly and boost viewer retention.
• Analyze top-performing OTT promos and viral content trends to replicate success patterns.
• Collaborate with creative teams, editors, and marketing to deliver compelling narratives.
• Adapt tone and pacing for short-form video platforms and emerging formats.

Skills

Hindi content writing

Promo writing

Storytelling

Audience engagement

Job description

About The Role

Are you a Hindi storyteller who can hook an audience in under 30 seconds?

If you understand viral storytelling, audience psychology, and high-retention content, this role is your stage.

Key Responsibilities

• Write high-impact Hindi promo scripts for microdramas, OTT shows, and digital campaigns.
• Craft emotion-driven hooks that grab attention instantly and boost viewer retention.
• Analyze top-performing OTT promos & viral content trends to replicate success patterns.
• Collaborate with creative teams, editors, and marketing to deliver compelling narratives.
• Adapt tone, pacing, and storytelling formats for short-form video platforms Stay ahead of digital trends, viral hooks, and audience engagement strategies in India.

What We’re Looking For

• 2+ years of experience in Hindi content writing / scriptwriting / promo writing.
• Background in OTT platforms, web series, films, or microdrama storytelling.
• Strong understanding of story arcs, emotional triggers, and dramatic tension.
• Exceptional command of written Hindi + English (creative, punchy, impactful)
• Ability to create short-form, high-retention, binge-worthy content.
• Self-driven, fast thinker who thrives in a high-speed content environment.

About Us

Founded in 2018, Kuku is India’s leading storytelling platform, offering a vast digital library of microdramas, audio stories, and short courses. Kuku aims to be India’s largest cultural exporter of stories, culture, and history to the world with a firm belief in “Create In India, Create For The World”. We deliver immersive entertainment and education through our OTT platforms: Kuku TV, Kuku FM, Guru, and more. With a mission to provide high-quality, personalized stories across genres in entertainment, spanning multiple formats and languages, Kuku continues to push boundaries and redefine India’s entertainment industry.

Website: www.kukufm.com

Android App: Google Play

iOS App: App Store

LinkedIn: KUKU

Skills: content writing,storytelling,promo writing