Programmatic - Specialist

Annalect, Omnicom Media Group India Private Limited.; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

OGS, Omnicom's Integrated Solutions Engine, Bangalore-based, is seeking a Specialist - Programmatic to creatively manage digital media campaigns for global brands.

You will work with top brands, own large accounts, and apply ad-tech knowledge across DSPs, ensuring end-to-end campaign execution and performance.

Qualifications

• 5–6 years of experience in managing programmatic campaigns for large clients.
• Hands-on experience using DSPs to build and optimize campaigns across various inventories.
• Proficient in Excel and data-driven campaign optimization.

Responsibilities

• Manage day-to-day performance of campaigns on major DSPs (DV360, TTD, Amazon DSP, Xandr, Yahoo DSP).
• Set up and investigate inventory sources including PMP/Programmatic Guaranteed deals.
• Monitor deals and report in SSP; perform deal hygiene and health checks.
• Optimize SPO regarding price, volume, and technology integrations.
• Develop audience segmentation to meet client goals and KPIs.
• Execute optimization strategies and advise on targeting, bidding, platforms, and data usage.
• Collaborate with agency teams to craft best-in-class solutions.
• Communicate performance to clients and agencies on a regular basis.

Skills

DV360

The Trade Desk

Amazon DSP

Education

Graduate degree

Job description

Overview

Notice Period: 15-60 Days

Location: Bangalore, Chennai, Hyderabad, Coimbatore

Experience: 5-6 years

Skills: DV360, The Trade Desk (TTD), Amazon DSP, Xandr, Yahoo DSP, Quantcast, Beeswax (Proficient in 2–3 major DSPs with end-to-end campaign execution experience, including deal setup (PMP/Programmatic Guaranteed), RTB optimization, audience targeting, campaign troubleshooting, and performance reporting.)

Join us at OGS

We are OGS—Omnicom's Integrated Solutions Engine that brings together a global talent community and connected capabilities in data, creative, media, commerce, and technology to build adaptive, future-ready solutions. We are redefining the global capability center - not as an offshoring hub, but as a true inside edge. OGS is the place where the future is tested, built, and scaled for the world’s most ambitious agencies and clients. With over 7,000+ talented professionals in India, we are proud to be a diverse, inclusive, and collaborative community that thrives on innovation and excellence. Our teams work with some of the world’s most iconic brands, helping them move faster and achieve more—everywhere. We are growing rapidly and looking for passionate individuals to be part of this journey.

About the role:

This exciting role of a Specialist - Programmatic requires you to creatively manage digital media campaigns for our global brands. Your expertise of ad tech and knowledge of the Digital Market Cycle would make you a great fit for this position. This is a great opportunity to work closely with the Top Global brands and own large and reputed accounts.

Responsibilities

• Successfully managing the day-to-day performance of campaigns on Major DSP's like DV360, The Trade Desk (TTD), Amazon DSP, Xandr, Yahoo DSP (Any 2-3)
• Deal Management and troubleshooting expert, who can set up & investigate inventory sources like private, preferred & other deals in different DSP.
• Deal monitoring and reporting in SSP along with Deal Hygiene and Health checks
• Supply Path Optimization (SPO) regarding clearing price, volume, and technology (DSP/SSP integration)
• Able to ideate successful audience segmentation aimed at reaching a client goal.
• Able to execute optimizations aimed at exceeding KPIs; Set campaign "strategies", e.g., targeting, bidding, platforms, data usage, ideas, and downstream client funnel optimization.
• Able to make compelling arguments based on data and results for more client data access.
• Working with the agency team to develop best-in-class solutions based on available tech.
• Communicates day-to-day format, screen, and inventory performance to clients and agencies as needed.

Qualifications

• A full-time graduate degree (Mandatory)
• Minimum 4-6 years of experience in managing programmatic campaigns for large clients.
• Hands-on experience using DSPs to build and optimize campaigns across various inventories for large-scale clients. Preferred experience with Googleplatforms.
• General troubleshooting skills and strong attentionto detail.
• Working knowledge of digital marketing: display, video, social, and marketing analytics.
• Proven technical and analytical aptitude, with a curiosity for testing and innovation.
• Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis.