Programmatic Executive

M+C Saatchi UK; New Delhi; On-site; INR 500,000 - 800,000; Full time

Benefits offered by this job

Insight into digital marketing

Experience with large global brands

Vibrant team environment

Job summary

A leading media agency is seeking a Programmatic Executive to manage campaign operations and implement programmatic strategies. The role involves working with Mobile-First DSPs and requires a minimum of 1 year of experience in programmatic digital media. This position offers a unique opportunity to gain insight into digital marketing across various client verticals and to collaborate with a vibrant team.

Qualifications

• Minimum 1 year of experience in programmatic digital media.
• Proficiency with Mobile-First DSPs.
• Comfortable with Excel and large data sets for analysis.

Responsibilities

• Manage daily operational requests and campaign setups.
• Implement programmatic strategies and derive insights.
• Own campaign management, including bid strategy and optimization.

Skills

Problem solving

Data led analysis

Organization

Collaboration

Presentation

Tools

Moloco

Jampp

RTBhouse

Remerge

DV360

The Trade Desk

Job description

Join to apply for the Programmatic Executive role at M+C Saatchi UK.

FYND Media are a forward-thinking performance programmatic division of M+C Saatchi Group company. Our mobile-native legacy gives us leaps ahead in the hyperconnected age and our data-centric, ROI-positive approach ensures we lead the industry. We are multi-channel programmatic division specializing across omnichannel screens and upcoming formats such as audio and CTV.

What are we looking for?

• Reporting into the Senior Manager of Programmatic the candidate will work closely with the programmatic team based in the Singapore/Jakarta/India office but will be fully responsible for supporting our global offices in driving programmatic growth in the region.
• Day-to-day, the candidate will work alongside the FYND team members to implement programmatic strategies, provide insights, recommendations to improve campaign performance and make campaign changes as required. Help not only plan campaigns but activate/optimize campaigns on DSP platforms.
• The candidate should expect to spend 80% of their time on campaign operations and management, 20% contributing to campaign plans and client meetings/QBR support.

Responsibilities

• Manage daily operational requests, campaign set ups, campaign pacing checks, hygiene checks for implementation in an accurate and timeline manner.
• Implement display programmatic strategies across web and app and derive insights regarding the performance of campaigns in terms of segments such as, but not limited to, audience cohorts, content clusters, and targeting groups.
• Assist FYND team in packaging campaign reporting and insights in a client-friendly digestible manner.
• Own campaign management, when necessary, including bid strategy, campaign trafficking, implementation, activation, and on-going optimization. This also includes weekly, monthly and QBR insights where required.
• Keep up to date with changes within the programmatic space and relay this in monthly updates within the programmatic team meetings. Identify significant trends and areas of opportunity for campaign expansion.
• Liaise with programmatic partners to help promote strong agency relationships, troubleshoot issues, and access new features.
• Interact with client contacts, as needed, to discuss campaign performance and possible improvements as well as help upsell new initiatives to grow accounts.
• Support with programmatic elements of new business pitches, including creating presentation decks and speaking to overarching strategies.

Requirements

• Minimum 1 year of experience in programmatic digital media, preferably for a media agency and preferably with some level of mobile-media experience
• Proficiency with multiple Mobile-First DSPs – Moloco, Jampp, RTBhouse, Remerge, etc. (DV360, The Trade Desk is a plus)
• Comfortable with excel and large data sets to make analytical/data-based decisions.
• Excellence within the following skill areas: problem solving, data led analysis, organization, collaboration, and presentation.
• Experience on the following would be required: Experience managing campaigns driving towards MMP app installs and app conversions; Knowledge on Mobile Measurement Platforms – Adjust, Appsflyer, etc.; Technical knowledge of ad tracking, mobile measurement tools; Ability to work autonomously and with team members in different locations.

What you can expect from working at M+C Saatchi Performance

• A vast insight into the world of digital marketing and in-depth knowledge across search and social advertising.
• Experience working on regional projects across client verticals.
• Experience working on digital advertising campaigns for large, global brands
• Experience in working with a vibrant team in an agency environment
• Insight into the M&C Saatchi Group

About M+C Saatchi Performance as part of M+C Saatchi Group has pledged its commitment to create a company that values difference, with an inclusive culture. As part of this, M+C Saatchi Group continues to be an Equal Opportunity Employer which does not and shall not discriminate, celebrates diversity and bases all hiring and promotion decisions solely on merit, without regard for any personal characteristics.

All employee information is kept confidential according to General Data Protection Regulation (GDPR).