Performance Media Specialist

Radancy; Bengaluru; Remote; INR 600,000 - 800,000; Full time

Job summary

A leading digital marketing firm in Bengaluru is seeking a Digital Media Specialist to optimize campaigns using programmatic channels and PPC strategies. The successful candidate will analyze data to improve performance, manage large budgets, and collaborate with cross-functional teams. Ideal candidates will have a strong background in digital media, PPC, and data analytics. This role requires the ability to work evening shifts and offers a dynamic work environment focused on innovation and collaboration.

Qualifications

• Relevant recent experience with digital media.
• Experience managing large budgets.
• Strong communication and teamwork skills.

Responsibilities

• Own and manage campaigns in programmatic jobs platform.
• Analyze data and optimize campaign performance.
• Collaborate with teams on strategy and reporting.

Skills

Digital media understanding

PPC management

Google Ads proficiency

Cross-functional collaboration

Data analysis

Excel proficiency

Job description

Overview

Does using technology and data to solve problems and deliver results excite you? Are you both a creative and qualitative thinker? We’re looking for an analytical individual with an interest in programmatic and performance (SEM/Display/Social) media to help us build, measure, and optimize our campaigns to successfully meet client objectives for some of the most well-known Fortune 500 companies in the world.

Role Function

Day-to-Day

• Own the optimization and management of campaigns within our proprietary programmatic jobs platform and PPC channels: Google Ads, Microsoft Ads, Programmatic DSPs (DV360, Trade Desk) and social to scale and achieve/exceed KPI targets for clients.
• Create, categorize and refine keyword lists and programmatic campaign structures as well as strategies to create a comprehensive campaign that drives qualified applicants.
• Implement successful bidding strategies and effective keyword management.
• Manage campaigns to clients’ weekly and monthly budget and conversion goals.

Analysis

• Identify opportunities to grow and scale cross-channel marketing for clients.
• Analyze data to extract insights and transform those insights into actionable changes that will accelerate performance.
• Develop and run experiments to improve account performance.
• Monitor and analyze channel performance and maintain reporting on campaign performance, ROI, CPA, and other channel metrics.

Collaboration

• Work closely with cross-functional teams to communicate campaign strategy, progress and results.
• Communicate regularly on status, timeline, budget, deliverables, performance reporting, and competitive intelligence analysis.
• Present data on monthly and quarterly calls to client teams, reviewing metrics and optimizations.

Qualifications

• Relevant recent experience with proven understanding of the digital media space.
• Experience with PPC, specifically Google Ads and Facebook/LinkedIn Ads, as well as programmatic DSPs. Google Ads Certification a plus.
• Comfortable executing campaigns, providing feedback and sharing recommendations to internal teams.
• Experience managing large monthly budgets.
• Strong proficiency in Excel (pivot tables, vlookups).
• Ability to ascertain the difference between an insight and a data point.
• Adequate ability to analyze data and results to optimize and improve campaign performance.
• Strong communication and teamwork skills.
• Highly organized, motivated and a self-starter.
• High attention to detail, a strong sense of work ownership and high reliability to meet deadlines.

Additional Considerations

Must be willing to work Evening Shift 2PM-11PM IST (Mon-Thur remote) 12pm-9pm IST- Friday in office.

Company Values

At Radancy, we are dedicated to the core values that guide our work and culture:

• Innovative Spirit Innovation leads the way. We have a rich history of developing and delivering what’s new and next while valuing every voice on our team. Together, we’re shaping the future and leading the industry forward.
• Rewarding Impact Work that matters. We strengthen organizations with transformative software that connects people around the world to meaningful careers. This work makes a difference in people’s lives and inspires our team to advance technology with purpose.
• Performance Driven Success drives results. We use data and insights to inform strategy and maximize performance for our customers, all backed by our global teams committed to exceeding expectations with unmatched expertise and support.
• Supportive Teams Collaboration is our backbone. We foster an environment that inspires our team members to deliver industry-defining technology. We empower our teams to learn from each other, grow their skills and create positive change in their work and communities.

Radancy is an equal opportunity employer and welcomes all qualified applicants regardless of race, ethnicity, religion, gender, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristic protected by law. We actively work to create an inclusive environment where all of our employees can thrive. If you require any accommodations during the application process, please reach out to us at [e-mail], and we will work with you to meet your needs.