Program Marketing Manager

WebMD India; Navi Mumbai; On-site; INR 900,000 - 1,300,000; Full time

Job summary

WebMD India is seeking a seasoned digital marketing professional to design, implement, and optimize direct-to-consumer marketing plans. You will review materials, ensure best practices, and monitor campaign performance while collaborating with sales and BI teams to drive ROI.

Candidate should have 3–5 years in digital marketing analytics, strong Excel and analytics tool experience, and a proven ability to leverage AI-driven insights for audience segmentation and forecasting.

Qualifications

• 3-5 years of combined experience in digital marketing-related field.
• Experience with digital analytics and marketing campaigns.
• Strong communication, presentation, and analytical skills.
• Ability to forecast program delivery and ROI.
• Experience leveraging AI-powered tools for audience segmentation and optimization.
• Familiarity with cross-functional teamwork.

Responsibilities

• Create, execute, and optimize direct-to-consumer marketing plans to meet traffic goals.
• Review and approve all marketing materials, including copy and creative.
• Ensure best practices are followed across campaigns.
• Closely track performance and adjust tactics daily to meet objectives.
• Analyze traffic and provide strategic insights on campaigns/creatives.
• Interface with sales and internal teams on program performance.
• Cross-functionally coordinate BI, project management, and production teams for tracking.

Skills

Google Analytics

Adobe Analytics

Salesforce

Workfront

SharePoint

Microsoft Excel

Tableau

AI-powered analytics

Tools

Omniture

ChatGPT

Salesforce

SharePoint

Tableau

Microsoft Excel

Google Analytics

Job description

Total Yrs. of experience : 3+Yrs

About Company:

WebMD Health Corp., an Internet Brands Company, is the leading provider of health information services, serving patients, physicians, health care professionals, employers, and health plans through our public and private online portals, mobile platforms, and health-focused publications. The WebMD Health Network includes WebMD Health, Medscape, Jobson Healthcare Information, prIME Oncology, MediQuality, Frontline, QxMD, Vitals Consumer Services, MedicineNet, eMedicineHealth, RxList, OnHealth, Medscape Education, and other owned WebMD sites. WebMD®, Medscape®, CME Circle®, Medpulse®, eMedicine®, MedicineNet®, theheart.org®, and RxList® are among the trademarks of WebMD Health Corp. or its subsidiaries.

Job Requirements:

3-5 years of combined experience in any of the following: digital marketing-related field, i.e. digital agency, digital analytics, experience in digital marketing, including email, media, and contextual linking

• Excellent verbal and written communication skills, fundamental presentation skills, and strong attention to detail
• Strong analytical skills with the ability to complete complex calculations and forecast program delivery
• Strong organizational, project management, and relationship building skills
• Ability to work independently in a fast-paced environment while adapting to the needs of the business
• Meticulous, proactive, solution-oriented, accountable, and result-driven
• Software knowledge of Google Analytics/Adobe Analytics (Omniture), Salesforce, Workfront, Sharepoint, Microsoft Suite, particularly MS Excel, Tableau
• Pharmaceutical marketing experience a plus S
• Proven ability to leverage AI-powered tools and analytics platforms such as Google Analytics, ChatGPT, and predictive analytics solutions to analyze market trends, customer behavior, campaign performance, and competitive insights for data-driven decision-making.
• Experience in utilizing AI for audience segmentation, performance forecasting, campaign optimization, automated reporting, and generating actionable insights to improve marketing effectiveness and ROI.

Create, execute, and optimize direct-to-consumer marketing plans to ensure traffic goals are met for promotional online programs

• Review and approve all marketing materials, including copy and creative, in development
• Ensure best practices are followed
• Closely track performance of tactics and progress of programs on a daily basis, adjusting marketing tactics as necessary to meet client objectives and contracted deliverables
• Analyze traffic of all programs and provide strategic analysis of campaigns/creative units
• Interface directly with sales and internal teams on specific program performance
• Cross-functionally manage all internal teams, including business intelligence, project management, and production teams, around tracking and reporting of marketing tactics and overall campaigns