Program Manager - Growth

upGrad; Bengaluru; Presencial; INR 1 800 000 - 2 800 000; Tempo integral

Resumo da oferta

upGrad, a leading Indian online higher education platform, seeks a high-ownership Program Manager – Growth in Bengaluru to build a scalable growth engine from 0→1. This content-led role spans sales, marketing, YouTube, influencer partnerships, product, and growth to drive organic traffic, leads, and revenue.

The candidate should be entrepreneurial, data-driven, and learner-focused, with 3–6 years in related high-ownership roles; EdTech or creator-led businesses are a strong plus.

Qualificações

• 3–6 years in Growth, YouTube, Program Management, Marketing, Category/Business, Content, or similar high-ownership roles.
• Experience in EdTech, consumer internet, startups, or creator-led businesses is a strong plus.

Responsabilidades

• Own Content-Led Growth: translate learner insights into content, campaigns and growth initiatives.
• Own Growth initiatives across acquisition, engagement, qualified leads, conversions and revenue.
• Collaborate with Sales to identify questions, objections, lead quality and gaps; improve messaging and content.
• Define YouTube and organic content to drive discovery, traffic and leads.
• Translate learner and sales insights into sharper positioning, landing pages, offers and campaigns.
• Identify and manage influencers/creators to drive awareness, traffic and leads.
• Build a network of content creators and create a scalable content engine for organic growth.
• Test new content formats, channels, campaigns, partnerships, and scale what works.
• Create processes, playbooks, dashboards and systems for a repeatable growth engine.

Conhecimentos

Growth

Content creation

Project management

Data-driven

Entrepreneurial mindset

Ferramentas

YouTube

Influencer marketing tools

Descrição da oferta de emprego

upGrad is one of India's largest online higher education platforms. We work with leading universities to offer UGC-recognized online degrees and career-focused programs to working professionals and young learners across the country. Our marketing team's job is to help people see online degrees as real, relevant and affordable education, and to make it easy for them to start studying.

We are looking for a high-ownership Program Manager – Growth to build and scale our growth engine from 0→1. This is a hands-on, content-led growth role working across sales, marketing, YouTube, influencer partnerships, product, and growth.

What you'll own

• Content-Led Growth: Understand what learners are searching for, asking, and struggling with, and turn these insights into content, campaigns, communication, and growth initiatives.
• Growth: Own initiatives across acquisition, engagement, qualified leads, conversions, and revenue.
• Sales & Funnel: Work closely with sales to identify customer questions, objections, lead-quality and conversion gaps—and translate them into better communication and content.
• YouTube & Organic: Define what content needs to be created on YouTube and other organic channels to drive discovery, engagement, website traffic, and leads.
• Marketing & Product: Translate learner and sales insights into sharper positioning, messaging, landing pages, offers, paid creatives, and campaigns.
• Influencer Marketing: Identify and manage influencers/creators to drive awareness, traffic, and leads.
• Creator Engine: Build a network of content creators from scratch and create a scalable content engine for consistent organic growth.
• Experiment & Scale: Test new content formats, channels, campaigns, partnerships, and growth ideas—and scale what works.
• 0→1 Ownership: Build the processes, playbooks, dashboards, and systems required to create a repeatable growth engine from scratch.

Who we're looking for

Someone who is entrepreneurial, execution-first, data-driven, and deeply customer/learner-focused. You should be able to connect what learners want → what we communicate → what content we create → how we market it → how it converts into growth.

Experience: 3–6 years in Growth, Youtube, Program Management, Marketing, Category/Business, Content, or similar high-ownership roles. Experience in EdTech, consumer internet, startups, or creator-led businesses is a strong plus.

Success in this role = building a learner-led, content-driven growth engine that consistently generates organic traffic, qualified leads, conversions, and revenue.