Program Manager, Demand Generation

Sectigo; Chennai District; On-site; INR 800,000 - 1,100,000; Full time

Job summary

Sectigo is hiring in Chennai for a Demand Generation Operations Support role. You will own the operational workflow behind pods, turning campaign plans into deployed sequences and cadences.

This AI-first position requires building, loading, and running campaigns with Sales Loft and Salesforce, ensuring fast, scalable outbound execution. The role is full-time, in-office five days a week, reporting to the Director of Account Based Marketing.

Qualifications

• AI-first demand expert with proven results in fast-paced B2B technology environments.
• Track record of running complex, multi-workstream programs end to end and on schedule.
• 3-5 years in demand generation operations, marketing operations, sales operations, or campaign/sequence execution.
• Hands-on sequence-building experience with Sales Loft (or similar) and working knowledge of Salesforce and HubSpot.
• Program discipline: build, deploy, track adoption, and maintain execution and compliance.
• Service-oriented with structured processes supporting internal stakeholders.

Responsibilities

• Operationalize the demand workflow from pod leaders and onshore demand center.
• Build ready-to-run Sales Loft sequences for rep execution.
• Use AI tools to stitch intent signals, account data, and sequencing into a scalable engine.
• Load target accounts/contacts and deploy tasks for AEs, SDRs, and renewal reps.
• Deploy cadences across pods on planned launch dates and track progress.
• Produce reporting on engagement, coverage, and pipeline for leadership.

Skills

AI-first

Demand generation

Project management

Sales Loft

Salesforce

HubSpot

Campaign execution

Education

Bachelor's degree in Marketing

Tools

Sales Loft

Salesforce

HubSpot

Job description

Sectigo is the most innovative provider of certificate lifecycle management (CLM), delivering solutions that help the world's largest brands simplify how digital trust is managed and scaled. Sectigo's automated, cloud-native CLM platform issues and manages digital certificates across enterprise environments, enabling organizations to reduce complexity, accelerate time to value, and strengthen security across environments. Sectigo is one of the largest, longest-standing, and most reputable CAs with more than 700,000 customers, including 65% of the Fortune 500. Sectigo holds six combined active leadership seats in the CA/Browser Forum and ETSI and brings two decades of delivering unparalleled digital trust. Simplicity at Scale. How we show up with each other and our customers every day is just as important, and we win as #OneSectigo by living out our core values -Support,Excellence,Communication,Teamwork,Integrity,GrowthandOpenness. We are committed to investing in our diverse teams where everyone understands their role and how they support our strategic goals, we drive operational excellence through scale and efficiency, and we strive to delight our customers and become the market leader in our industry. If you aspire to join a driven team that holds each other accountable to meeting our lofty goals and you'd like to be part of our growth story in delivering a market leading user experience, we'd like to talk to you.

Job Description

We're setting upa Demand Generation Operations Support function in Chennai to serve as the execution engine behind our pods. As Program Manager, Demand Generation, you own the operational workflow that turns campaign plays into deployed,monitoredoutbound. Think of it as a supply chain: a pod and marketing leader calls the plays, the onshore demand center assembles the campaign, and you operationalize it - building the sequences, loading the target lists, dropping the cadences to the right reps on schedule, and tracking execution end to end.

Above all, thisis an AI-first role. You are an AI-native demand expert who uses advanced AI tools to stitch together multiple threads - intent signals, account data, content, and sequencing - into one clean, efficient engine, and who is relentless about maximizing speed and efficiency.You'rethe reason precision outbound happens consistently: a disciplined, repeatable, fully visible workflow rather than a set of good intentions. This is a build-and-run role for someone who loves turning strategy intoscalableoperational rhythm.

Here are the core functions, responsibilities, and expectations for this role:

• Operationalize the demand workflow.Take campaign plans and target lists from pod leaders and the onshore demand center and build them into ready-to-run Sales Loft sequences for rep execution.
• Run the engineAI-first.Use advanced AI tools to stitch together multiple threads - intent signals, account and content data, and sequencing - automating and streamlining the workflow to maximize efficiency and speed at every step.
• Ownlistloading and task setup in Sales Loft and Salesforce.Build and load target account/contact lists and deploytasks so AEs, SDRs, and renewal reps have their plays queued and ready - no chasing, no guesswork.
• Deploy cadences across pods on schedule.Coordinate the drop so eachpod'sreps receive their sequences on the planned launch date, tied to the quarterly campaign calendar.
• Monitor execution and drive compliance.Track whether reps are starting and completing their sequences (all steps), surface reps who are behind, and produce the reporting that keeps outbound disciplined.
• Build activity and coverage reporting.Turn Sales Loft activity data into clear reporting on engagement, dials and conversations, account coverage, and white-spaceopportunity.
• Free up the onshore team.Absorb high-volume operational build work so onshore marketers can focus on campaign strategy, content, and pod planning.
• Maintain the operational backbone.Keep the workflow, documentation, and process standards cleanso the engine stays scalable and repeatable as we add pods and segments.
• Additional tasks associated with this position may be assigned in response to company initiatives and business needs.

How your success will be measured:

• Sequences built and deployed on schedule against the campaign calendar.
• Efficiency and speed gains delivered through AI-enabled workflow automation.
• Rep adoption and compliance-sequence starts and completions across pods.
• Onshore team capacity freed up as measured by operational work absorbed.
• Data quality and coverage visibility, including accountwhite-spaceinsight.
• Contribution to predictable, scalable outbound pipeline.

More information about this role:

• This is a full-time and in-office position, reporting to our Chennai office 5 days a week, working in the 3PM IST schedule unless otherwise notified.
• This is an individual contributor role, reporting to our Director of Account Based Marketing.
• The targeted compensation package for this role is between INR 8,00,000 and INR 11,00,000, subject upon internal equity and years of experience. We may make further adjustments through an approval process if the targeted compensation range needs to bemodifiedbased on business needs and market trends.

Qualifications

Education:

• Bachelor's degree in Marketing or related field is strongly recommended.

Experience:

• AI-first demand expert (must-have).You are AI-native and have personally deployed multiple workflows using advanced AI tools — stitching together multiple threads and systems to maximize efficiency — with proven, measurable results doing exactly this in a fast-paced B2B technology environment.
• Proven project management.A track recordof running complex, multi-workstream programs end to end and on schedule, coordinating across distributed teams and time zones.
• 3-5 years in demand generation operations, marketing operations, sales operations, or campaign/sequence execution - ideally in B2B technology or SaaS.
• Hands-on sequence-building experience.Direct experience building and deploying cadences in Sales Loft (or a comparable tool such as Outreach), plus working knowledge of Salesforce and HubSpot.
• Program discipline.You can run tooling like a program - build it, deploy it, track adoption, and hold the line on execution and compliance.
• Service-oriented and structured.You bring structured processes and a genuine service mindset to your internal stakeholders — pod leaders and reps — and make their execution easier.
• Comfort withlistbuilding, segmentation, and data hygiene in Salesforce.
• Strong reporting and analytics instincts - able to translate activity data into clear compliance and coverage reporting for leaders.
• Clearcommunicatoracross time zones.Excellent written English and proactive, reliable communication with an onshore team and pod leaders.
• Highly organized and able to run multiplepods'workflows in parallel against fixed drop schedules.

Ideal Candidate Profiles, Talents, and Desired Qualifications:

• Exposure tointent-dataplatforms (Intentsify) and ABM programs.
• Familiarity with a pod / segment-based go-to-market model.

Additional Information

Sectigo is an Equal Opportunity Employer.

At Sectigo, we are committed to providing equal opportunities throughout your career. We hire and promote the most qualified individuals based on their skills, experience, job requirements, and business needs. We do not discriminate on the basis of race, color, religion, age, sex, national origin, disability, pregnancy, genetic information, veteran status, sexual orientation, gender identity, or any other characteristic protected by applicable laws in the countries where we operate.

Our "One Sectigo" culture fosters a strong sense of belonging and supports a respectful, inclusive workplace free from discrimination and harassment.

Use of Artificial Intelligence (AI) in Our Hiring Process at Sectigo:

To enhance your experience, Sectigo may use Artificial Intelligence (AI) tools during the recruitment process. We are committed to using AI responsibly and transparently, ensuring fairness, accuracy, and human oversight at every stage.

Global team. Global reach. Global impact.

At Sectigo, we believe doing good is good business. Our strength and our success come from our team of passionate, engaged individuals who make a difference, both locally and globally. Our commitment to engagement is rooted in an unconditionally inclusive workforce, embodying our unique perspectives, heritages, and backgrounds, all as diverse as the experiences of each Sectigo employee. Importantly, we strive to be recognized not only as the CLM leader but also for our intentional efforts to promote employees into the roles that most challenge and excite them, into experiences that allow them to grow their interests as we grow the business. We are committed to bringing a little bit of fun and a whole lot of happiness into everything we do so that our work - and our team members - reflect the positive outcomes we deliver to our customers every day.