Program Management Senior Specialist - Growth Lab - Email

GOC Services India Private Limited; India; On-site; INR 1,800,000 - 2,400,000; Full time

Benefits offered by this job

Competitive wages

Health care coverage

Onsite meals and snacks

Job summary

Google Operations Center is seeking a Senior Program Management Specialist to coordinate owned marketing campaigns, especially email, across PMMs, production teams, and developers. You will ensure campaigns are well defined, delivered on time, and meet quality standards.

You will lead cross-functional collaboration, manage timelines, QA, and deployment, and continuously optimize campaigns using data-driven insights.

Qualifications

• 5+ years of experience in project management roles.
• Proficient in email marketing technology tools (e.g., Marketo, Eloqua, Hubspot).
• Basic understanding of HTML/CSS and QA processes.

Responsibilities

• Partner with PMMs in campaign ideation and intake document formulation.
• Coordinate with Data Specialists to align data inputs with HTML development and production.
• Manage campaign deployment in Gamma and monitor campaign health.

Skills

Project management

Email marketing

HTML

Data analysis

Communication

Tools

Marketo

Eloqua

Hubspot

Job description

Join Us! At Google Operations Center we help Google users and customers solve problems and achieve their goals-all while enjoying a culture focused on improving continuously and being better together. We work hard, we play hard, and we want you to join us! Program Management Senior Specialist is the glue that keeps all the elements of an owned marketing channel campaign (i.e. email) project together. They are well organized project managers, excellent communicators, proactive problem solvers and technical subject matter experts well versed in growth marketing. They are the connective tissue between the business (product marketing managers), production project managers and development team. They ensure projects are well defined, and delivered on time and meet quality standards.

Position Responsibilities

Partner with product marketing managers (PMMs) in campaign ideation and intake document formulation. Collaborate with PMMs during the campaign ideation stage, gather technical requirements, confirm feasibility of ideated campaign features, define potential execution timeline and the intricacies of email personalization and complex logic. Provide strategic input on growth best practices, segmentation, and user journey optimization to help achieve campaign business goals. Act as a consultative partner, advising PMMs on how to translate business objectives into effective owned channel (i.e. email) strategies. Guide the PMM through the Campaign Requirement Document creation, ensure the intake documents are completed and comprehensive for the production team. Project manage campaign development and deployment Kick off and strategically manage campaign development with offshore production team, provide guidance and answers to production team during the production process, manage production timelines. Prepare work orders for the production team and create project estimations for the PMM, managing the approval process for these estimates. Coordinate with Data Specialists to ensure that data requirements and inputs are fully aligned with HTML development and production process, as well as be a strategic partner between Data Specialists and offshore production team. Conduct thorough quality assurance (QA) reviews on all deliverables against client specifications before releasing to the PMM Communicate production progress to PMM, facilitate approval of simulations, proofs and prototypes, ensure any changes are implemented after prototype and proof review. Flag issues that arise during the production process and proactively seek solutions. Manage campaign deployment in Internal Growth tools, monitor campaign health Actively manage the Internal growth tool (i.e..Gamma) campaign deployments and proactively manage the campaign lifecycle (pause, activate, launch Gamma campaigns). GAMMA is Google’s internal email marketing platform. Be the expert on Gamma campaigns under their management. Monitor campaign deployment health through Gamma reporting tools and internal tools. Where applicable, delegate monitoring to Data Specialists and email specialists acting as the accountable party for campaign health monitoring and error escalation. Conduct post-launch campaign performance analysis to derive engagement insights and identify areas for future improvement. Troubleshoot and solve escalations When issues arise on existing or newly deployed campaigns, proactively lead the resolution process by quickly identifying root causes, work closely with product marketing managers, production project managers, and the development team. Document the issue in the form of a blameless post mortem, ensure alignment across stakeholders and facilitate process adjustments mitigating repetition of the issue in the future across the team. Keep things organized Attend regular scrums and stand ups, provide updates on project status and act as a collaborative business partner to the PMM leading the scrum. Effectively and proficiently communicate with the offshore production team by setting up and leading weekly calls. Maintain internal project status trackers and post launch quality control sheets. Ensure accurate work progress tracking in Asana. Drive innovation and thrive for excellence Proactively look for ways to improve the process to drive efficiency and reduce risk such as through implementing AI tools in the email creative or production processes.

Minimum Qualifications

Overall 5+ years of experience in project management roles, coordinating projects across multiple organizations/cross functional teams. Complex Email Campaign Management: 2-3 years of proven ability to manage high-complexity, interdependent email campaigns, anticipating risks across multiple systems and stakeholders to ensure strategic alignment. Email Marketing Technology Proficiency: Advanced proficiency in primary email marketing technology tools (e.g., Marketo, Eloqua, Hubspot etc.) with the ability to learn and navigate independently across multiple platforms. Technical Proficiency (HTML): Basic understanding of web development, HTML/CSS & QA processes, with the ability to identify root causes, troubleshoot technical issues, and architect resilient solutions. Strategic Client Handling: Advanced client handling skills with a track record of acting as a strategic advisor, understanding scope and providing estimates that align with long-term business goals. Data Analysis: Proficiency in data analysis tools to interpret performance results and recommend strategic improvements to stakeholders. Communication: Strong, polished, and professional communication skills required for interacting with stakeholders and leading the production team.

Preferred Qualifications

Understanding of marketing operations, processes, business requirements. Proactive and curious attitude, strong problem solving skills. Familiarity using GenAI (generative AI) for email marketing content, production and optimization. Comfortable operating in a fast-paced, deadline-driven environment with rapidly changing priorities and a high volume of projects.

Benefits

• We support you with competitive wages and with comprehensive health care including medical, dental and vision coverage
• We support your family with gender-neutral baby bonding leave, 26 week birth-parent maternity leave, and generous life, accident and disability insurance minimums
• Employees who work onsite can enjoy free meals and snacks, and fun onsite experiences

Information collected and processed as part of your Google Operations Center (GOC) jobs profile, and any job applications you choose to submit, is subject to GOC's Applicant and Candidate Privacy Policy.

Google Operations Center (GOC) is committed to equal employment opportunities regardless of race, creed, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status or any other basis protected by law.

We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

To ensure a barrier-free interview, please mention any required assistance or specific arrangements in your application and confirm them with your recruiter.

To all recruitment agencies: Google Operations Center (GOC) does not accept agency resumes. Please do not forward resumes to our jobs alias, GOC employees, or any other organization location. GOC is not responsible for any fees related to unsolicited resumes.

Join us in building something special at GOC, where we’re creating the best possible journey for our customers and employees.

Google Operations Center is a unique company of problem-solvers, partnering with Google to provide support to their users and customers.

We believe an amazing customer experience begins with an amazing culture, and we help you be your best through leadership that listens, a culture of growth, and resources for wellbeing.

With locations from North America to Asia, we hope you’ll explore opportunities in your corner of the world.