Product Specialist

Appsmartz; India; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

AppSmartz is seeking a Product Specialist with extensive expertise in app monetization to join our dynamic team. The ideal candidate will have a proven track record in managing and optimizing the lifecycle of mobile apps, from product management and user acquisition to monetization and revenue growth.

The role focuses on overseeing monetization strategies, optimizing ad revenue, and driving user growth across iOS, Android, and Web platforms, leveraging analytics and experimentation to improve

Qualifications

• 2-4 years of experience in mobile app marketing, product management, and monetization.
• Strong experience with monetization platforms including AdMob, AdSense, Google Ad Manager, and mediation stacks.
• Hands-on experience managing user acquisition campaigns through Google Ads, Meta Ads, Apple Search Ads, and similar platforms.
• Knowledge of attribution and analytics platforms such as AppsFlyer, Adjust, and Firebase.

Responsibilities

• Oversee the product roadmap for our suite of apps with over 100 million downloads.
• Analyze user behavior and product performance data to identify trends and recommend strategic improvements.
• Manage ad mediation platforms such as AdMob and Google Ad Manager to maximize ad yield.
• Improve subscription and in-app purchase performance through continuous optimization.

Skills

Monetization platforms

User acquisition

Analytics & insights

Communication

Mobile app marketing

Tools

AppsFlyer

Adjust

Firebase

Job description

AppSmartz is a product-based company having products used by millions of users worldwide. Users can use this utility product for iOS, Android & Web platforms. There is a team comprising Android developers, iOS developers, Backend/Web developers, Web/App designers, Quality Engineers, and the Marketing team, which is responsible for product development and continuous improvements.

Job Summary

We are seeking a Product Specialist with extensive expertise in app monetization to join our dynamic team. The ideal candidate will have a proven track record in managing and optimizing the lifecycle of mobile apps, from product management and user acquisition to monetization and revenue growth.

Key Responsibilities

Product Management

• Oversee the product roadmap for our suite of apps with over 100 million downloads.
• Ensure the best possible product experience by continuously improving design and user experience (UX).
• Analyze user behavior and product performance data to identify trends and recommend strategic improvements.
• Conduct A/B testing on app stores and leverage analytics tools such as Firebase to improve user engagement, retention, and conversion.
• Manage ad mediation platforms such as AdMob and Google Ad Manager to maximize ad yield.
• Optimize ad revenue while maintaining an excellent user experience.
• Implement and optimize ad formats that align seamlessly with the app interface.
• Ensure all ad placements comply with Google Play Store and App Store advertising policies.
• Monitor daily revenue reports, identify anomalies, and implement corrective actions promptly.
• Improve subscription and in-app purchase performance through continuous optimization.

Key Skills

• Strong experience with monetization platforms including AdMob, AdSense, Google Ad Manager, and mediation stacks.
• Hands-on experience managing user acquisition campaigns through Google Ads, Meta Ads, Apple Search Ads, and similar platforms.
• Knowledge of attribution and analytics platforms such as AppsFlyer, Adjust, and Firebase.
• Strong understanding of Google Play Store and Apple App Store policies.
• Experience independently managing global mobile app growth, monetization, and user acquisition.
• Excellent analytical skills with the ability to convert data into actionable business insights.
• Strong written and verbal communication skills.
• 2-4 years of experience in mobile app marketing, product management, and monetization.

Success Metrics

• Growth in app revenue across advertisements, subscriptions, and in-app purchases.
• Improvement in user retention, engagement, and conversion metrics.
• Higher ad fill rate, eCPM, and overall monetization performance.
• Successful execution of A/B tests leading to measurable product improvements.
• Compliance with Play Store and App Store policies without monetization-related violations.