Product Marketing Specialist

Hitachi, Ltd.; Vadodara; On-site; INR 1,500,000 - 3,000,000; Full time

Job summary

Hitachi Energy in India seeks a Product Marketing Specialist for Dry Transformers to combine transformer product knowledge with strong marketing execution, delivering time-bound bids and techno-commercial proposals for specific zones.

This role requires 7–12 years of experience, a technical background, and collaboration with sales and project teams across India; travel about 25% and strong English proficiency are expected.

Qualifications

• Bachelor's degree in Engineering required; master's in business/marketing is a plus.
• 7–12 years in Product Marketing or Sales within transformer domains.
• Strong technical and marketing background.
• Excellent oral and written communication; intercultural awareness.

Responsibilities

• Supply side orders and order gross margins, factory loading with the right product mix for zones.
• Estimate markets, target markets and budgets; monitor plans with sales teams and implement improvements.
• Tender activity: review specification, prepare techno-commercial quotations and close opportunities.
• Maintain Sales Force.com data quality; track and close opportunities.
• Coordinate order booking in SAP and handover with project details; provide end-to-end solutions.
• Develop and implement annual marketing plans with business unit/product group to drive sales and profitability.
• Operate with a focus on short/medium-term goals and execution.
• Ensure compliance with external and internal regulations and guidelines.
• Live Hitachi Energy's values - safety and integrity.

Skills

Technical skills

Marketing experience

Communication skills

Intercultural sensitivity

Travel willingness

English proficiency

Education

Bachelor's degree in Engineering

Master's degree in business/marketing/engineering (preferred)

Job description

The opportunity

The Product Marketing Specialist for Dry Transformers business in India, brings the knowledge for Transformer products & his/her skills for effective Marketing for Transformers to help business, deliver profitable & sustainable growth. This will be an individual role & the individual will be responsible for providing time-bound bids & quotations with associated technical and commercial details in response to market needs for specific Zones.

How you'll make an impact

• Key Accountability: Supply Side Orders and Order Gross Margins, factory loading with the right product mix for specific zones within the country (including Exports)
• Estimation of markets, target markets and budgets: Ensure the achievement of targets / budget through regular monitoring, supporting and interacting with the sales teams throughout the year, with implementation of improvements in plans as needed.
• Tender activity: Review specification, prepare tender estimation, submission of Techno commercial quotation & closing of opportunities.
• Sales Force.com : Maintain data quality. Opportunities to be captured, tracked & closed on regular basis.
• Order booking & handover: Coordinate with Project manager & other stakeholders. Order booking in SAP, Conduct contract review & handover with complete project details. Provide start to End solution.
• Develop and implement annual marketing plans in conjunction with business unit/product group. Prepare business plans focused on business development for the defined market to drive sales, profitability and organization requirements.
• Individual role with a focus on operational execution; short/medium-term operational goals.
• Responsible to ensure compliance with applicable external and internal regulations, procedures, and guidelines.
• Living Hitachi Energy's core values - safety and integrity, which means taking responsibility for your own actions while caring for your colleagues and the business.

Your background

• Should have a Bachelor's degree in Engineering. A master's degree in business, marketing, or engineering is a plus.
• 07 to 12 years of experience in Product Marketing / Sales / Business development (Preferably of Transformer products) or Transformer Electrical Engineering / and/or Project Manager, preferably associated with transformer businesses.
• The person in this role should have strong technical skills, in addition to the marketing experience.
• Intercultural sensitivity is required, with good communication skills in oral and written
• Experience in change management, coaching, motivating, and developing diverse technical teams
• Be willing to travel ~25%
• Proficiency in both spoken & written English language is required