Product Marketing Specialist

Opus Technologies; Pune District, Pimpri-Chinchwad; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Opus Technologies is seeking an experienced Software Product Marketing leader to own end-to-end GTM, positioning and launch across new solutions and IP-led offerings. You will bridge product, sales, marketing, and partners to craft market narratives that drive adoption and measurable outcomes.

You will develop compelling messaging, enable sales with proof points, and drive cross-functional readiness while tracking performance and refining collateral based on market feedback.

Qualifications

• 6+ years in Software Product Marketing or Solution Marketing.
• Proven experience launching products, solutions, platforms, or IP-led offerings.
• Strong GTM planning and execution experience.
• Strong storytelling, messaging, and positioning capabilities.
• Experience creating executive-facing presentations and sales enablement assets.
• Excellent stakeholder management and project management skills.

Responsibilities

• Own end-to-end GTM strategy, positioning, launch, adoption and market visibility for new solutions and IPs.
• Develop solution narratives, naming strategies and customer-centric messaging.
• Translate technical capabilities into clear business value and outcomes.
• Own GTM launch planning, narratives, themes, activation plans and channel strategies.
• Drive cross-functional launch readiness across product, sales, marketing and partners.
• Track launch performance, adoption and business impact metrics.
• Create GTM assets: decks, briefs, battlecards, FAQs, case studies and pitches.
• Enable sales with compelling messaging, insights and customer proof points.
• Refine collateral based on market feedback and performance data.
• Lead launch communications across media, executives, social and internal channels.
• Produce executive POVs, blogs, whitepapers and thought leadership content.
• Partner with leadership to strengthen market presence and category leadership.
• Drive joint marketing with technology, alliance and ecosystem partners.
• Plan events: conferences, webinars, briefings, roundtables, showcases.

Skills

GTM strategy

Launch planning

Storytelling & messaging

Stakeholder management

Project management

Sales enablement

Job description

Job Scope: Own the end-to-end go-to-market strategy, positioning, launch, adoption, and market visibility for new solutions, intellectual property (IPs), offerings, and strategic initiatives. Act as the bridge between product, sales, business leadership, marketing, communications, and partners to convert complex technology capabilities into compelling market narratives and measurable business outcomes.

• Define solution positioning, value propositions, messaging frameworks, and competitive differentiation.
• Identify target customer segments (ICPs), key pain points, proof points, and market opportunities.
• Develop solution narratives, naming strategies, and customer-centric messaging.
• Translate complex technical capabilities into clear business value and outcome-driven stories.

GTM Strategy & Launch Planning

• Own go-to-market (GTM) strategy, launch planning, and execution.
• Create launch narratives, campaign themes, activation plans, and channel strategies.
• Drive cross-functional launch readiness across product, sales, marketing, and partner teams.
• Track launch performance, adoption, and business impact metrics.
• Develop sales and marketing assets, including GTM decks, solution briefs, battlecards, FAQs, case studies, and pitch materials.
• Enable sales teams with compelling messaging, competitive insights, and customer proof points.
• Continuously refine collateral based on market feedback and performance data.

PR, Communications & Thought Leadership

• Lead launch communications across media, executive, social, and internal channels.
• Create executive POVs, blogs, articles, whitepapers, customer success stories, and thought leadership content.
• Partner with leadership and SMEs to strengthen market presence and category leadership.

Partner Marketing

• Drive joint marketing initiatives with technology, alliance, and ecosystem partners.
• Support co-branded campaigns, webinars, customer stories, and solution announcements.
• Events & Market Activation
• Plan and support conferences, webinars, executive briefings, roundtables, and solution showcases.
• Convert event engagement into brand awareness, customer engagement, and pipeline opportunities.
• Monitor industry trends, customer needs, market dynamics, and competitive landscapes.
• Leverage insights to refine positioning, messaging, and GTM strategies.

Stakeholder Management

• Collaborate with product, engineering, sales, leadership, marketing, partners, and external agencies.
• Act as the central marketing lead for strategic initiatives, launches, and cross-functional programs.
• Align stakeholders around business objectives, messaging, and execution plans.

Skills & Experience Required:

• 6+ years in Software Product Marketing, Solution Marketing.
• Proven experience launching products, solutions, platforms, or IP-led offerings.
• Strong GTM planning and execution expertise.
• Strong storytelling, messaging, and positioning capabilities.
• Experience creating executive-facing presentations and sales enablement assets.
• Excellent stakeholder management and project management skills.

Why Opus Technologies?

Opus Technologies is shaping the future of Banking & Payments. With experience building highly innovative solutions and products, we combine our deep technology proficiency with unmatched domain expertise in Banking, Payments and Fintech, enabling us to deliver unparalleled quality and value in everything we do.

We’re headquartered in Alpharetta, Georgia, USA and our offshore software development center based out of Pune office in India.

It is not just a tech company - we are a digital transformation partner to some of the world’s leading financial institutions. Our teams specialize in building scalable, secure, and innovative solutions in issuing, acquiring, switching, digital wallets, and real-time payments. At Opus Technologies, we don’t just build software—we engineer solutions that transform industries. As a fast-growing digital transformation partner, Opus empowers global enterprises with cutting-edge technology across Cloud, Data, AI/ML, DevOps, and Product Engineering.

Learn more: Modern Digital Payment Transformation Solutions | Opus Technologies