Principal, Product Marketing

Aptean; Bengaluru; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Aptean is seeking a strategic Product Marketing Manager to bridge Product, Sales, and Leadership. You will drive go-to-market plans, craft compelling value narratives, and lead cross-functional launches for new software solutions.

You will translate complex AI-forward capabilities into customer-focused messages, define ICPs and buyer journeys, and collaborate with executive leadership to accelerate growth and market impact.

Qualifications

• 11 to 14 years of Product Marketing experience in SaaS, fintech, payments, or related industries.
• Track record developing and executing successful go-to-market strategies.
• Exceptional written and verbal communication skills.
• Outstanding storytelling and content development capabilities.
• Ability to translate complex products and technical concepts into customer-focused business value.
• Strong analytical and critical thinking skills with data-driven recommendations.
• Experience working with Product Management, Sales, Demand Generation, and Executive Leadership.
• Experience building sales enablement programs and competitive intelligence initiatives.

Responsibilities

• Develop and execute go-to-market strategies for new products, solutions, and major releases.
• Create differentiated positioning, messaging, and value propositions that drive engagement and revenue.
• Conduct market, customer, and competitive research to identify opportunities and threats.
• Define target markets, ICPs, buyer personas, and buying journeys.
• Partner with Product Management to influence roadmap direction.
• Lead cross-functional product launches across Product, Sales, Demand Gen, and Customer Success.
• Drive lifecycle marketing to increase adoption, retention, and customer value.
• Translate AI-forward capabilities into clear customer-focused narratives and sales-ready messaging.
• Enable sales with content, training, competitive intelligence, and value articulation.
• Measure and optimize performance via insights, win/loss, and business results.
• Serve as strategic adviser, influencing stakeholders and driving alignment.
• Build thought leadership, customer stories, and product content to strengthen market differentiation.

Skills

Communication skills

Storytelling

Content development

Analytical thinking

Cross-functional collaboration

Influencing without authority

Education

Bachelor’s degree

Master’s degree

Job description

Overview

JOB DESCRIPTION: Product Marketing Manager

JOB IDENTIFICATION

APTEAN JOB TABLE: Product Marketing Manager (comp team yet to confirm)

APTEAN JOB LEVEL: (comp team yet to confirm)

APTEAN JOB TITLE: (comp team yet to confirm)

REPORTS TO

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GENERAL JOB SUMMARY

We are looking for a strategic, highly collaborative, B2B Product Marketing Manager to serve as the connective tissue between Product, Sales, Demand Generation, Customer Success, and Executive Leadership.

Demonstrates strong knowledge of product marketing best practices, including market analysis, positioning, messaging, go-to-market execution, product launches, and lifecycle management. Successfully brings new solutions to market while driving adoption, retention, and growth of existing products through strategic release management, customer insights, and cross-functional collaboration.

This role is ideal for someone who thrives in fast-paced environments, enjoys solving complex business challenges, comfortable marketing AI capabilities and solutions, and can simplify technical capabilities into compelling customer value propositions, differentiated from competitors, that drive engagement, pipeline, and revenue growth.

The right candidate is an exceptional storyteller, strong writer, and critical thinker who is confident bringing forward ideas, challenging assumptions when needed, and influencing stakeholders across all levels of the organization. They possess strong market awareness, understand buyer behavior and personas, define clear ICPs and know how to position solutions against competitors to win in the market.

SCOPE

NA

ORGANIZATION

(Indicate the job positions reporting to this role)

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Job (# of positions): 1

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Job (# of positions): 1

PRINCIPAL DUTIES AND RESPONSIBILITIES

Key Responsibilities

• Develop and execute go-to-market strategies for new products, solutions, and major releases.
• Create differentiated positioning, messaging, and value propositions that drive customer engagement and revenue growth.
• Conduct market, customer, and competitive research to identify opportunities, trends, and market threats.
• Define target markets, ideal customer profiles (ICPs), buyer personas, and buying journeys.
• Partner closely with Product Management to influence roadmap direction and ensure market needs are reflected in product strategy.
• Lead cross-functional product launches, coordinating activities across Product, Sales, Demand Generation, Customer Success, and Executive Leadership.
• Drive lifecycle marketing initiatives that increase adoption, retention, expansion, and customer value for existing products.
• Translate complex technical capabilities (including AI forward solutions) into clear, compelling customer-focused narratives and sales-ready messaging.
• Enable sales teams with effective content, training, competitive intelligence, and customer value articulation.
• Measure and optimize product marketing performance through customer insights, win/loss analysis, market feedback, and business results.
• Serve as a strategic advisor and trusted partner, influencing stakeholders, challenging assumptions, and driving alignment across the organization.
• Build compelling thought leadership, customer stories, and product content that strengthens market perception and competitive differentiation.

Qualifications

• 11 to 14 years of Product Marketing experience in SaaS, fintech, payments, technology, or related industries.
• Track record developing and executing successful go-to-market strategies.
• Exceptional written and verbal communication skills.
• Outstanding storytelling and content development capabilities.
• Ability to translate complex products and technical concepts into customer-focused business value.
• Strong analytical and critical thinking skills with the ability to make data-driven recommendations.
• Experience working closely with Product Management, Sales, Demand Generation, and Executive Leadership.
• Demonstrated ability to influence without direct authority.
• Experience building sales enablement programs and competitive intelligence initiatives.
• Strong executive presence and presentation skills.-
• Experience in supply chain, manufacturing, distribution, or enterprise software marketing is a PLUS

JOB SPECIFICATIONS

Education (Indicate the minimum level of education necessary for this position. Check all that apply and indicate specific degree as applicable to the side (e.g., Bachelor’s in Computer Science))

Required Preferred Degree/Certification

Bachelor’s degree

Master’s degree

Ph.D.

J.D. (law)

Certification:

Registration:

Licensure:

Other:

Work Experience: 11 to 14 years

Shift details: should be open for UK and US Shift

Required to work in shift: Yes

If Yes Shift Timing- 1 to 10 PM IST and/or 5 to 2 PM IST

DISCLAIMER

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.