Product Marketing Specialist

ABB; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

ABB in Mumbai is seeking an experienced professional for a Marketing role in the Electrification business. You will be responsible for implementing product marketing strategies and supporting sales for LV Switchgear systems.

The ideal candidate will have a degree in Electrical Engineering and 15 to 20 years of relevant experience. Responsibilities include achieving marketing targets, and driving improvements in customer satisfaction.

Join us to make a significant impact in energy distribution solutions and contribute to sustainability objectives.

Qualifications

• 15 to 20 years of experience in Marketing of LV Switchgear systems.
• Strong expertise in product marketing strategy and product positioning.
• Industry exposure across Oil Gas, Data Centers, Semiconductors, Defence, Nuclear, HVDC, and Metals markets.

Responsibilities

• Implementing the product marketing strategy in the assigned area/segment.
• Achieving product marketing targets and budgets.
• Focusing on the achievement of orders and driving continuous improvement in the NPS.

Skills

Marketing of LV Switchgear systems

Product marketing strategy

Business development

Communication skills in English

Proficiency in MS Office

Education

Degree in Electrical Engineering

Tools

SFDC

System Configurator

Job description

Your role and responsibilities

This Position reports to: Marketing Sales Manager

Your role and responsibilities In this role, you will have the opportunity to implement product marketing strategies in line with global product strategy in assigned area to meet business objectives. Each day, you will implement marketing activities and support Sales organization in driving sales and services for respective products. You will also showcase your expertise by driving sales efficiency by providing appropriate product knowledge information and training.

In this role, youll help run what runs the world, by taking on meaningful work that drives real impact.

The work model for the role is: #Li-Onsite

This role is contributing to the Electrification business in Smart Power division at Mumbai, India.

You will be mainly accountable for:

• Implementing the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.
• Achieving product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed.
• Focusing on achievement of orders and driving continuous improvement in the Net Promoter Score (NPS).
• Executing annual marketing plan in collaboration with relevant division and/or product groups.
• Developing business plans focused on driving business development for a defined market.

Our team dynamics

Our teams support each other, collaborate, and never stop learning. Everyone brings something unique, and together we push ideas forward to solve real problems. Being part of our team means your work matters - because the progress we make here creates real impact out there.

Qualifications for the role

• Degree in Electrical Engineering (should be full-time)
• You have 15 to 20 years of experience in Marketing of LV Switchgear systems
• Strong expertise in product marketing strategy, product positioning, domestic marketing, and business development
• Proficiency in MS Office, SFDC, and System Configurator.
• Industry exposure across Oil Gas, Data Centers, Semiconductors, Defence, Nuclear, HVDC, and Metals markets.
• Excellent communication skills in English, with clear presentation abilities.

More about us

ABB Smart Power provides energy distribution solutions for data centers, industrial and manufacturing plants, critical infrastructure and commercial buildings. The Divisions technical teams work closely with industry partners, delivering advanced solutions that support rapid growth, energy transition, and sustainability objectives. The Divisions portfolio includes industrial circuit breakers, low-voltage systems, motor starting applications, and safety devices like switches and relays. Its Power Protection unit supports the worlds largest data center companies with advanced energy-efficient UPS solutions. The Divisions ABB Ability Energy Manager provides a scalable, easy-to-use platform that helps organizations save energy and reduce CO2 emissions.

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