Product Marketing Specialist

USTBC ABB Installation Products Inc.; Bengaluru; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

ABB India is seeking a Product Marketing Specialist based in Bangalore to implement local marketing strategies aligned with global objectives. You will support Sales/FES and drive product training, materials, and market insights to accelerate growth.

The role emphasizes collaboration with the Electrification Smart Buildings division, travel to expand customer networks, and alignment of initiatives with strategic market targets.

Qualifications

• Holds a BE/B.Tech in Electrical & Electronics Engineering.
• 5-9 years of experience in the electrical industry.
• Extensive knowledge of the LV switchgear market in final distribution.
• Experience developing and executing business or customer acquisition strategies.
• Motivated with keen interest in meeting customers and expanding business opportunities.
• Willing to travel extensively to grow customer networks.
• Ability to align business objectives with strategic initiatives to reach sales and market targets.

Responsibilities

• Implements local go-to-market strategies aligned with global product marketing objectives, defining product value propositions and positioning to enhance market presence.
• Meets marketing and sales targets by monitoring performance, implementing improvement plans, and creating business plans for growth.
• Performs market analysis and forecasting in collaboration with Sales/FES teams, assessing customer insights, market trends, and competitor activities to inform strategic decisions.
• Enhances sales efficiency by providing product training, technical support, and marketing materials while promoting cross-functional collaboration and knowledge sharing.

Education

BE/B.Tech in Electrical & Electronics Engineering

Job description

At ABB, we help industries run leaner and cleaner-and every person here makes that happen. You'll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This Position reports to: EL Product Marketing Manager

What we believe in

At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. That's our story. Make it your story.

Your role and responsibilities

In this role, you will be working as Product Marketing Specialist and will be reporting to Product Marketing Manager. You will be a part of Electrification business area for Smart Building division based in Bangalore, India. You will be responsible for implementing product marketing strategies in assigned area to meet business objectives and in line with global/local product strategy and implement all marketing activities, and support Sales/Front-End Sales (FES) organizations in sales and services of respective products.

The work model for the role is: #Li-Onsite

The role will support for the ABB India Ltd for Electrification Smart Buildings Business to be based at Peenya, Bangalore.

You will be mainly accountable for:

• Implements local go-to-market strategies aligned with global product marketing objectives, defining product value propositions and positioning to enhance market presence.
• Meets marketing and sales targets by regularly monitoring performance, implementing improvement plans, and creating business plans for growth.
• Performs market analysis and forecasting in collaboration with Sales/FES teams, assessing customer insights, market trends, and competitor activities to inform strategic decisions.
• Enhances sales efficiency by providing product training, technical support, and marketing materials while promoting cross-functional collaboration and knowledge sharing.

Qualifications for the role:

• Holds a B.E/B.Tech in Electrical & Electronics Engineering.
• Possesses 5-9 years of experience in the electrical industry.
• Has extensive knowledge of the Low Voltage (LV) switchgear market in final distribution.
• Demonstrated experience in developing and executing business or customer acquisition strategies.
• Displays a motivated attitude with a keen interest in meeting customers and expanding business opportunities.
• Willing to travel extensively to explore and expand customer networks.
• Ability to align business objectives with strategic initiatives to reach sales and market targets.

More about us

ABB Smart Buildings enables optimization of energy efficiency, safety, security and comfort for any building type, through new installations or retrofit solutions. The Division offers integrated digital technologies to control HVAC, lighting, shutters, and security, in addition to energy distribution solutions including DIN rail products, enclosures and emergency lighting through to industrial plugs and sockets and conventional wiring accessories, accommodating for single family homes, multiple dwellings, commercial buildings, infrastructure and industrial applications. The Division's highly innovative technologies and digital solutions serve rising global demand among real estate developers, owners, and investors for smart building technologies that optimize energy distribution and building automation. The scalable solutions aim to deliver significant sustainable and financial benefits, meeting social and environmental demands, while being able to address even the most complex of customers' carbon reduction strategies.

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. We welcome people from all backgrounds and experiences.