Product Marketing Manager

Zuppler; New Delhi; On-site; INR 1,500,000 - 2,300,000; Full time

Job summary

Zuppler is seeking a hands-on Product Marketing Manager in New Delhi to drive positioning, messaging, and go‑to‑market initiatives for our B2B SaaS products. You’ll collaborate with the Director of Marketing to translate product features into customer value and independently run campaigns from concept to launch.

Ideal candidates bring 5–7 years in product marketing, strong B2B writing, and experience with CRM campaigns, lifecycle marketing, and cross‑functional collaboration.

Qualifications

• 5–7 years of product marketing experience in B2B SaaS.
• Strong experience shaping go-to-market campaigns and sales enablement.
• Hands-on with CRM campaigns, segmentation, and marketing automation.

Responsibilities

• Turn product capabilities into clear positioning for restaurant and partner audiences.
• Develop and execute go-to-market plans for new products, features, partnerships, and offers.
• Independently manage marketing projects from brief through launch and follow-up.
• Create marketing assets including one-pagers, collateral, landing pages, emails, webinars, and launch materials.
• Build and manage brand and content initiatives across blogs, newsletters, website content, and case studies.

Skills

Product marketing

B2B SaaS

Growth marketing

Lifecycle marketing

Demand generation

Project ownership

Education

Bachelor's degree in Marketing, Communications, Business, English

Tools

Zoho CRM

Zoho Campaigns

Zoho Projects

Canva

Squarespace

LLM-based tools

Analytics tools

Job description

Working Hours: 9:00 AM–5:00 PM U.S. Eastern Time

Experience: 5–7 years

Reports To: Director of Marketing

Location: New Delhi, India

Work Arrangement: Full-time, in-office, 5 days per week

Working Hours: 9:00 AM–5:00 PM U.S. Eastern Time

India Hours: 6:30 PM–2:30 AM IST during EDT / 7:30 PM–3:30 AM IST during EST

Experience: 5–7 years

Reports To: Director of Marketing

Work Schedule & Location

This is a full-time, in-office position based in New Delhi supporting a primarily North American customer base.

The role follows 9:00 AM–5:00 PM U.S. Eastern Time , which corresponds to approximately 6:30 PM–2:30 AM IST during U.S. daylight saving time and 7:30 PM–3:30 AM IST during U.S. standard time .

Candidates must be comfortable working this schedule and commuting to the New Delhi office five days per week.

Depending on employee location, transportation to and from the office may be available through our company taxi route.

About the Role

Zuppler is looking for a hands-on Product Marketing Manager to help bring our products, campaigns, and go-to-market initiatives to life.

This role will work closely with the Director of Marketing to develop positioning, brainstorm campaigns, shape go-to-market initiatives, and support broader brand and growth priorities. From there, you’ll be expected to independently take projects from concept through execution, launch, and performance review.

The ideal candidate combines product marketing, B2B SaaS, lifecycle marketing, CRM, content, and strong project ownership with the judgment to know when to collaborate and when to move independently.

What You’ll Do

• Turn product capabilities into clear positioning, messaging, and value propositions for restaurant and partner audiences.
• Develop and execute go-to-market plans for new products, features, partnerships, and offers.
• Independently manage marketing projects from initial brief through execution, launch, and follow-up.
• Create product marketing materials including one-pagers, sales collateral, presentations, proposals, landing pages, email campaigns, webinars, and launch materials.
• Own ongoing brand and content initiatives, including blogs, newsletters, website content, case studies, and other customer-facing materials.
• Build and execute CRM campaigns, lead nurture programs, lifecycle communications, segmentation, and automated workflows.
• Manage campaigns across Zoho CRM, Zoho Campaigns, and other marketing platforms.
• Support product adoption, cross-sell, upsell, and customer lifecycle initiatives.
• Support and execute organic growth initiatives designed to increase awareness, website traffic, and inbound lead generation.
• Support sales enablement projects by translating business needs into clear, usable marketing assets and campaigns.
• Work with Product teams to understand upcoming products and features and translate them into compelling customer-facing messaging and GTM materials.
• Step into partner marketing execution when additional support is needed, including campaigns, communications, webinars, and enablement materials.
• Create campaign copy, landing page copy, product messaging, email content, and other marketing materials.
• Build and manage simple web pages and landing pages in Squarespace.
• Create and adapt marketing assets in Canva and other available tools.
• Use AI and LLM-based tools to improve research, ideation, content development, campaign execution, and marketing workflows.
• Track campaign and funnel performance and use results to inform future execution.
• Manage multiple concurrent projects while maintaining deadlines, quality, and consistency across channels.

What We’re Looking For

• 5–7 years of experience in product marketing, B2B SaaS marketing, growth marketing, lifecycle marketing, demand generation, or a related field.
• Bachelor’s degree in Marketing, Communications, Business, English, or a related field.
• Strong experience taking marketing projects from concept through execution with minimal day-to-day oversight.
• Hands‑on experience with product positioning, messaging, go‑to‑market campaigns, and sales enablement.
• Experience building and executing CRM campaigns, segmentation, nurture programs, and marketing automation workflows.
• Strong B2B writing skills with the ability to create clear, persuasive copy across email, web, sales collateral, presentations, and long‑form content.
• Experience managing content across multiple formats, including blogs, newsletters, landing pages, and product marketing materials.
• Strong project management skills and the ability to independently organize timelines, deliverables, and next steps.
• Ability to translate strategic direction into practical marketing execution.
• Comfortable owning both strategic thinking and hands‑on execution across marketing initiatives.
• Experience using campaign and funnel performance to evaluate results and improve future marketing activity.
• Strong attention to detail and the ability to manage multiple priorities at once.
• Comfortable collaborating with Product, Sales, Account Management, and leadership as projects require.
• Comfortable using AI and LLM‑based tools as part of everyday marketing workflows.

Tools You May Work With

Zoho CRM, Zoho Campaigns, Zoho Projects, Canva, Squarespace, LLM‑based tools, analytics and reporting tools, and Zuppler's proprietary restaurant marketing technology.

Experience with every platform is not required, but candidates should be comfortable learning new marketing technology and independently building within marketing systems.

Preferred Experience

Experience in any of the following is a plus:

• B2B SaaS or restaurant technology
• Experience supporting product launches or go‑to‑market initiatives
• CRM and lifecycle marketing
• Sales enablement
• Organic lead generation
• Product adoption, cross‑sell, or upsell programs
• Account‑based marketing
• Marketing automation
• Website and landing page management
• Content marketing and brand development
• Partner or channel marketing
• AI‑assisted marketing workflows
• Experience working in a fast‑paced technology environment

What Success Looks Like

You’ll collaborate across teams to develop strategies and brainstorm new approaches, then independently own projects from concept through execution, launch, and performance analysis.

Success in this role means being able to take a marketing objective, determine what needs to be built, execute the work, keep the project moving, and deliver a finished result without requiring constant direction.

About Zuppler

Zuppler provides restaurant technology designed to help restaurants manage and grow their revenue across both digital and in‑store channels. Our solutions span ordering, point of sale, loyalty, marketing automation, customer engagement, and digital presence management, connecting restaurant operations with the guest experience.

Our marketing team works across product, brand, partner, customer, and growth initiatives to bring new solutions to market, support our sales organization, strengthen customer adoption, and help communicate the value of Zuppler’s technology.

As Zuppler continues to expand its product portfolio and introduce new AI‑driven capabilities, this role will play an important part in translating those developments into clear positioning, compelling content, and effective go‑to‑market execution.