Marketing Director

7xGrowth; Mohali; On-site; INR 700,000 - 1,000,000; Full time

Job summary

7xGrowth is seeking a Marketing Director to lead the marketing function for its fast-growing quick commerce business. The role focuses on driving growth through hyperlocal, digital, and offline marketing strategies that convert into orders and revenue.

The successful candidate will own brand development, performance marketing, and city-wise campaigns, while building a high-impact team and scalable processes to accelerate market expansion.

Qualifications

• 5+ years of experience in marketing, with leadership or senior role.
• Experience in quick commerce is highly preferred; other consumer-tech sectors also considered.
• Strong understanding of performance and growth marketing.
• Experience managing significant marketing budgets and optimizing campaigns using data.
• Understanding of hyperlocal and city-level marketing.
• Analytical and strategic thinking with excellent communication and leadership skills.
• Hands-on, execution-oriented marketer with a bias for action.

Responsibilities

• Develop and execute the overall marketing and growth strategy.
• Build brand across digital, offline, and hyperlocal channels.
• Drive customer acquisition, activation, retention, and repeat orders.
• Plan and manage performance campaigns across Google, Meta, social media, etc.
• Develop city- and locality-wise marketing strategies to drive demand.
• Collaborate with operations to support new city, zone, and store launches.
• Create innovative campaigns, offers, partnerships, and promotional strategies to increase orders.
• Own marketing budgets and ensure efficient ROAS, CAC, LTV, and ROI.
• Lead social media, influencer marketing, PR and community-building initiatives.
• Develop customer retention initiatives including referrals, loyalty programs, push notifications, CRM, email, WhatsApp, and personalized offers.
• Analyze customer and campaign data to identify growth opportunities.

Skills

Marketing leadership

Hyperlocal marketing

Performance marketing

Customer acquisition

Brand building

Job description

Employment Type: Full-Time

Department: Marketing

Reports To: Founder / CEO

About the Role

Marketing Director

Location: Dhakoli, Zirakpur, Adj. Sector 20, Panchkula

Employment Type: Full-Time

Department: Marketing

Reports To: Founder / CEO

About the Role

We are looking for an experienced and results-driven Marketing Director to lead the marketing function for our fast-growing quick commerce company.

The ideal candidate will have a strong understanding of hyperlocal marketing, customer acquisition, brand building, digital marketing, retention, and performance marketing. Experience working with a quick commerce, food delivery, e-commerce, D2C, marketplace, or other high-frequency consumer business will be highly valued.

This is a hands-on leadership role where you will be responsible for developing the marketing strategy, building the brand, driving customer growth, and creating campaigns that translate directly into orders and revenue.

Key Responsibilities

• Develop and execute the overall marketing and growth strategy for the company.
• Build and strengthen the brand across digital, offline, and hyperlocal channels.
• Drive customer acquisition, activation, retention, and repeat orders.
• Plan and manage performance marketing campaigns across Google, Meta, social media, and other relevant platforms.
• Develop city-wise and locality-wise marketing strategies to drive demand in individual delivery zones.
• Work closely with the operations and business teams to support new city, zone, and store launches.
• Create innovative campaigns, offers, partnerships, and promotional strategies to increase order volume.
• Own marketing budgets and ensure efficient ROAS, CAC, LTV, and overall marketing ROI.
• Lead social media strategy, content, influencer marketing, PR, and community-building initiatives.
• Develop customer retention initiatives including referral programs, loyalty programs, push notifications, CRM, email, WhatsApp, and personalized offers.
• Analyze customer and campaign data to identify growth opportunities and improve marketing performance.
• Conduct competitor and market research to identify emerging trends and opportunities.
• Collaborate with product and technology teams to improve the customer journey and conversion funnel.
• Build and manage relationships with external agencies, influencers, media partners, and other marketing vendors.
• Lead and mentor the internal marketing team as the company scales.
• Establish marketing KPIs, reporting systems, and performance dashboards.

What We're Looking For

• 5+ years of experience in marketing, with proven experience in a leadership or senior marketing role.
• Previous experience in quick commerce is highly preferred. Experience in e-commerce, food delivery, D2C, marketplaces, retail, or other consumer-tech businesses will also be considered.
• Strong understanding of performance marketing and growth marketing.
• Experience managing significant marketing budgets and optimizing campaigns based on data.
• Strong knowledge of customer acquisition and retention strategies.
• Understanding of hyperlocal and city-level marketing.
• Strong analytical and strategic thinking skills.
• Excellent communication and leadership abilities.
• Ability to work in a fast-paced, highly competitive environment.
• Strong understanding of consumer behavior and digital trends.
• A hands-on, execution-oriented mindset rather than purely theoretical marketing experience.

Highly Preferred

Candidates with experience at companies such as quick commerce, food delivery, e-commerce, grocery delivery, last-mile delivery, marketplaces, or high-growth consumer startups will be strongly preferred.

Experience launching a new market, city, delivery zone, or consumer app from the ground up will be a major advantage.

What You'll Own

Brand Growth • Customer Acquisition • Performance Marketing • Retention • Hyperlocal Marketing • Campaigns • Partnerships • Marketing Team • Marketing Budget • Growth Metrics

Why Join Us?

• Opportunity to build and shape the marketing function of a high-growth quick commerce company.
• High ownership and direct impact on business growth.
• Fast-paced startup environment with significant room for experimentation and innovation.
• Opportunity to build campaigns and strategies across multiple cities and customer segments.