Product Marketing Manager

Emeritus; Mumbai; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Emeritus is seeking a Manager / Sr. Manager – Product & Brand Marketing to lead brand communication, GTM planning, and cross‑functional collaboration across business, learning product, creative, media, and agencies.

You will own assets, coordinate campaigns, ensure brand consistency, and mentor a high‑performing team, delivering end‑to‑end campaigns from brief to deployment.

Qualifications

• Bachelor’s degree in marketing, business, or a related field.
• Strong written and spoken communications with content development knowledge.
• Creative thinker with 7+ years of experience with creative agencies or consumer brands.
• marketer ensuring consistency of brand imagery over sustained periods and across touchpoints.
• Highly organized with project management skills and ability to juggle multiple marketing projects

Responsibilities

• Own Brand communication and positioning for a portfolio of higher education programs; ensure timely delivery of assets aligned with business objectives.
• Lead go‑to‑market creative planning and execution for new program launches from concept to post‑launch rollout.
• Work cross‑functionally with teams like Business, Learning Product, Creative, Media, Agencies to translate inputs into briefs and deliver compelling product collaterals.
• Collaborate with performance media team to track and improve creative performance.

Job description

Manager / Sr. Manager – Product & Brand Marketing

Emeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments around the world. It does this by collaborating with more than 80 top-tier universities across the United States, Europe, Latin America, Southeast Asia, India and China.

Emeritus’ short courses, degree programs, professional certificates, and senior executive programs help individuals learn new skills and transform their lives, companies and organizations. Its unique model of state‑of‑the‑art technology, curriculum innovation, and hands‑on instruction from senior faculty, mentors and coaches has educated more than 300,000 individuals across 80+ countries.

Founded in 2015, Emeritus, part of Eruditus Group, has more than 1,800 employees globally and offices in Mumbai, New Delhi, Shanghai, Singapore, Palo Alto, Mexico City, New York, Boston, London, and Dubai. The company is backed by prominent investors including Accel, SoftBank Vision Fund 2, the Chan Zuckerberg Initiative, Leeds Illuminate, Prosus Ventures, Sequoia Capital India, and Bertelsmann.

Key Responsibilities:

• Own Brand communication and positioning for a portfolio of higher education programs; ensure timely delivery of assets aligned with business objective and meet expectation / guidelines from partners.
• Lead Go‑to‑market creative planning and execution for new program launches, coordinating deliverables across stages from concept to post‑launch rollout.
• Work cross‑functional with various teams like Business, Learning Product, Creative, Media, Agencies etc. to translate inputs into actionable brief and deliver compelling product collaterals.
• Work closely with performance media team to

Track and improve creative performance regularly and improve creative based on data and platform best practices.

Leverage media insights or campaign analysis for improve messaging and creative formats..

Ensure brand consistency and compliance with guidelines provided across all touchpoints - microsites, brochures, emails, digital creatives, landing pages, and product pages.

• Work in partnership with the creative team, creative agencies and assist in development of creative briefs to meet objectives for all advertising campaigns
• Be responsible for coordination of the marketing communication with the Business Team, Creative team, Tech team and function with multi‑faced design, HTML and marketing operations and requirements
• You will work with the creative team to ideate new creative concepts based on platform best practices and past campaign performance
• Work to deploy the marketing collateral into digital marketing campaigns and look to execute optimizations to marketing collateral at regular intervals
• Create, Own and Manager Assets across customer journeys for Product like Microsite, Landing Page, Brochure, Emailers, Digital Creative, Social Media, PR, On Ground Activation Assets, etc.
• Execute multi‑channel campaigns, ensuring the alignment of communications and messaging across all channels
• Drive process‑based execution, ensuring deadlines are met for required assets and cross‑functional teams are aligned on deliverables.
• Build, mentor, and manage a high‑performing team.

As a standalone role, this position is best suited for an execution‑focused marketer who thrives on ownership and hands‑on delivery. You’ll work cross‑functionally to bring programs to life from brief to deployment, ensuring consistency, accuracy, and creative impact across channels.

• A holder of a bachelor’s degree in either marketing, business, or a related field
• Strong with written and spoken communications and have knowledge of content development process
• Creative thinker with 7+ years of experience working with creative agencies or consumer brands
• A marketer ensuring consistency of brand imagery over sustained periods and also across various consumer communication touchpoints
• Highly Process oriented and Strong with project management skills and able to handle multiple marketing projects simultaneously
• Experience working with marketing tools and operational platforms (e.g., CMS, CRM, Marketing Automation, Asset Management)
• A metrics driven marketer with an eye for creativity, strong strategic thinking and storytelling ability
• Experienced with marketing automation
• An energetic and self‑motivated individual who is willing to get his/her hands dirty and be a team player
• Experience working in a matrixed organization is a plus.

Emeritus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws