Associate Director Creative Design

Emeritus; India; On-site; INR 3,500,000 - 6,000,000; Full time

Job summary

Emeritus is seeking a visionary Creative Leader to shape the India & APAC creative function. You will set the end-to-end creative vision, build and mentor a high-performing team, and ensure campaigns deliver creative excellence with measurable business impact.

You will translate business goals into compelling visual narratives, lead cross-functional collaboration, and raise the creative bar across digital and offline touchpoints in a fast-growing EdTech environment.

Qualifications

• 12+ years in creative/design roles across leading agencies or digital/EdTech environments.
• Bachelor’s or Master’s degree in Visual Communication, Graphic Design or related discipline.
• Proven experience leading and managing a team of designers and creatives.
• Strong portfolio showing leadership across digital campaigns and brand work.
• Ability to translate business objectives into strong creative strategies and execution.
• Solid understanding of digital, social, paid media and performance formats.
• Experience managing multiple stakeholders and high-volume creative demands in fast-paced settings.
• Strong brand-building knowledge and data-informed decision-making.
• Strategic thinker with hands-on problem-solving and stakeholder influence.

Responsibilities

• Own the overall creative design vision and strategy for India & APAC, aligned with brand and business goals.
• Set and raise the creative bar across digital campaigns, social media, performance marketing and paid media.
• Translate objectives into compelling creative strategies, concepts and visual narratives.
• Lead ideation, concept development and execution across formats and platforms.
• Establish principles, standards and guidelines for consistency and excellence.

Skills

Creative leadership

Team leadership

Strategic thinking

Attention to detail

Stakeholder influence

Digital campaigns

Education

Bachelor’s or Master’s degree in Visual Communication / Graphic Design / Fine Arts

Tools

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Adobe After Effects

Adobe Premiere Pro

Adobe Creative Suite

Job description

Emeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments around the world. It does this by collaborating with more than 80 top-tier universities across the United States, Europe, Latin America, Southeast Asia, India and China.

Emeritus’ short courses, degree programs, professional certificates, and senior executive programs help individuals learn new skills and transform their lives, companies and organizations. Its unique model of state-of-the-art technology, curriculum innovation, and hands-on instruction from senior faculty, mentors and coaches has educated more than 300,000 individuals across 80+ countries.

Founded in 2015, Emeritus, part of Eruditus Group, has more than 1,800 employees globally and offices in Mumbai, New Delhi, Shanghai, Singapore, Palo Alto, Mexico City, New York, Boston, London, and Dubai. The company is backed by prominent investors including Accel, SoftBank Vision Fund 2, the Chan Zuckerberg Initiative, Leeds Illuminate, Prosus Ventures, Sequoia Capital India, and Bertelsmann

About the Role

If you believe great design can shape brands, influence audiences, and drive business outcomes, you’ll find yourself at home at Emeritus. We are looking for a creative leader who can combine strong design thinking with business acumen to build a high-performing creative function for our India & APAC business.

This role is an opportunity to lead the creative design charter end-to-end—setting the vision, building the team and capability, raising creative standards, and ensuring that every campaign and customer touchpoint delivers both creative excellence and measurable business impact.

Key Responsibilities

• Own the overall creative design vision and strategy for the India & APAC business, aligned with brand, marketing and business objectives.
• Set and continuously raise the creative bar across digital campaigns, social media, performance marketing, paid media and other customer-facing touchpoints.
• Translate business and marketing objectives into compelling creative strategies, concepts and visual narratives.
• Lead creative ideation, concept development and execution across multiple formats and platforms.
• Establish creative principles, standards and guidelines to ensure consistency and excellence across all outputs.

Team Leadership & Capability Building

• Lead, manage and develop a team of designers and creative professionals, including graphic designers, motion designers, photographers/videographers and other creative talent.
• Build a high-performing, collaborative and accountable creative team with clear goals, KRAs and quality standards.
• Coach and mentor team members, strengthening their creative capabilities, business understanding and execution skills.

Creative & Campaign Management

• Own end-to-end creative delivery for major campaigns, from briefing and ideation through execution and final delivery.
• Partner closely with copy, marketing, performance marketing, product, business and other stakeholders to develop integrated campaigns.
• Oversee development of layouts, mock-ups, storyboards, digital assets and campaign adaptations across platforms.
• Ensure creative work is delivered within agreed timelines while maintaining a high standard of quality.
• Establish efficient creative processes, workflows, review mechanisms and SLAs to improve turnaround time and reduce iterations.
• Use research, audience insights, competition benchmarking and market trends to inform creative direction.
• Ensure creative output is increasingly data-informed and connected to measurable business and marketing outcomes.
• Stakeholder & Agency Management.

Skills & Qualifications

• 12+ years of experience in creative/design roles, preferably across a leading creative agency, consumer internet, digital-first, EdTech or high-growth environment.
• Bachelor’s or Master’s degree in Visual Communication, Graphic Design, Fine Arts, Animation, Communication Design or a related discipline.
• Proven experience leading and managing a team of designers and creative professionals.
• Strong portfolio demonstrating creative leadership across digital campaigns, performance marketing, social media and integrated brand campaigns.
• Demonstrated ability to translate business objectives into strong creative strategies and high-quality visual execution.
• Strong understanding of digital, social, paid media and performance marketing creative formats.
• Experience managing multiple stakeholders, priorities and high-volume creative requirements in a fast-paced environment.
• Strong understanding of brand building, consumer behaviour and data-informed creative decision-making.
• Strategic thinker with strong attention to detail and a hands‑on approach to creative problem-solving.
• Ability to operate independently, make sound creative judgments and influence senior stakeholders.
• Designer Tools - Adobe Creative Suite – Photoshop, Illustrator, InDesign, After Effects and Premiere Pro.Strong understanding of digital design, motion graphics, video, social media and performance creative formats.
• Exposure to emerging AI-powered creative and design tools is preferred.

Emeritus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws