Product Marketer

Infinity learn; Dadri; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Infinity Learn seeks an experienced product marketing professional to own AI-driven NEET prep campaigns. You will craft messaging, own content for students and parents, and run social channels to drive growth.

The role requires writing in English and Hinglish and deep understanding of EdTech dynamics in India. You will collaborate with product and creative teams to ship launches quickly, test campaigns, and optimize based on data.

Qualifications

• 3–5 years in product marketing, growth, or content-led marketing.
• Owned positioning and messaging for a product end-to-end.
• Teaching or EdTech background helps you understand students and parents.
• Strong grasp of social media, especially for Indian audiences.
• Clear writing in English and Hinglish, human-sounding copy.
• Self-starter who can ship finished content from a rough brief.

Responsibilities

• Craft messaging and positioning for students and parents — why coached learning beats browsing.
• Run social channels — plan, post, and grow on Instagram, YouTube, WhatsApp.
• Turn product features into content students actually watch: posts, scripts, demos, explainers.
• Collaborate with product and creative to ship launches and campaigns end-to-end.
• Speak to segments differently — Class 11, Class 12, droppers; address their anxieties.
• Track reach, sign-ups, activation, and double down on what works.

Skills

Positioning and messaging

Growth marketing

EdTech understanding

Social media strategy

English + Hinglish copy

Content creation

Tools

Canva

CapCut

Job description

Get an AI-coached NEET prep app in front of the students who need it. Our aspirants are 1619, mostly in tier 2 andtier 3 cities, already watching free lectures on YouTube. You'll explain why a coach that tells you what to study beatsanother content library — to them, and to the parents paying for it.

ABOUT i3w

i3w is an AI venture studio inside Infi nity Learn, one of India's larger education companies. We build AI-fi rst learningproducts end to end — from fi rst prototype to something students actually pay for — and we ship a lot of them.

Our current focus is an AI-coached exam-prep app for NEET aspirants. Instead of another content library the student hasto navigate alone, an AI companion decides what they study next, teaches it, checks they understood, and holds them tothe plan. It is a genuinely hard product problem: getting an AI to teach well, at a price Indian families can aff ord, on phonesthat barely have memory to spare.

The team is small and deliberately senior. You own your area outright, work directly with the people making decisions, andsee what you build reach students in weeks rather than quarters.

KEY RESPONSIBILITIES

Craft messaging and positioning for students and parents — why coached learning beats browsing

Run our social channels (Instagram, YouTube, WhatsApp) — plan, post, and grow

Turn product features into content students actually watch: posts, scripts, demos, explainers

Work with product and creative to ship launches and campaigns end-to-end

Speak to the segments diff erently — Class 11, Class 12, and droppers don't share the same anxiety

Track what works — reach, sign-ups, activation — and double down on it

REQUIRED SKILLS

3–5 years in product marketing, growth, or content-led marketing

Owned positioning and messaging for a product end-to-end, not just executed briefs

Teaching or EdTech background — you understand how students and parents think

Strong grasp of how social media works, especially for Indian audiences

Clear writing in English and Hinglish — copy that sounds human, not corporate

Self-starter who can take a rough brief and ship fi nished content

NICE TO HAVE

Have run your own channel or community (Instagram, YouTube, newsletter)

Familiarity with NEET/JEE prep — bonus if you've lived it

Comfortable on camera or scripting for creators

Basic design and editing (Canva, CapCut, or similar)

Hands-on with AI tools for content and research

HOW WE WORK

Small teams with real ownership — you shape how your area works, rather than inheriting a process

We ship fast, measure honestly, and cut what isn't working instead of defending it

Research and data sit next to product here; opinions lose to evidence

AI tooling is part of the workfl ow for everyone, not just the engineers

Direct access to decision-makers — no layers to route a good idea through