Product Manager - Engagement

Kuku; Bengaluru; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

KUKU in Bengaluru is seeking a product leader to own the Engagement POD, shaping how users return, engage, and convert from first listen to daily habit.

You'll run the POD roadmap end to end, define the backlog, collaborate with engineering, design, data, and content, and tie shipping to measurable engagement improvements. Experience with analytics, experiments, and prototyping is valued.

Qualifications

• 3–6 years in product management for consumer products at scale.
• Data-driven with cohort and funnel analytics; pulls numbers.
• Strong user-research instinct guiding roadmap.
• Can prototype with AI coding tools to validate ideas.
• Track record of shipping features improving engagement/retention.
• Clear thinking and communication to translate ambiguity into a plan.

Responsibilities

• Own the engagement roadmap end to end from idea to launch.
• Define backlog and unblock engineering and design to keep squad moving.
• Own engagement and retention metrics for the POD.
• Conduct user analysis: cohort, funnel, retention.
• Plan features from problem to spec and write requirements.
• Design experiments and run A/B tests to validate impact.

Skills

Product management

Data analysis

SQL

Prototyping

Communication

Education

Bachelor's or Master's

Tools

ClickHouse

Figma

AI coding tools

Job description

About The Role

Kuku is India's one of the largest content platforms. This role owns the Engagement charter at Kuku — the cross‑functional function responsible for how often people come back, how deep they go, and how the product turns a first listen into a daily habit. You'll run the POD's roadmap end to end: dig into user behaviour, decide what to build next, and ship features that move engagement and retention. It's a role for someone who is equally comfortable in a cohort chart and in a prototype, and who can turn a hunch into something clickable before writing a single line of spec.

What You'll Work OnOwn The Engagement POD

• Own the engagement roadmap end to end — set the direction for the POD, decide what gets built, and drive it from idea to launch to iteration.
• Run the POD's day-to-day: define and prioritise the backlog, keep engineering and design unblocked, and make the calls that keep the squad moving.
• Own engagement and retention metrics for the POD, and be accountable for the number, not just the shipping.

User Analysis & Insight

• Do the user analysis yourself — cohort, funnel, and retention analysis to understand where people drop off and why they come back.
• Combine quantitative data with qualitative research (user interviews, session reviews, feedback) to build a real picture of listener behaviour.
• Turn insight into a clear, prioritised view of what to build next.

Feature Planning & Prototyping

• Plan new features from problem to spec — define the opportunity, size it, write crisp requirements, and align the POD around them.
• Vibe code your ideas. Use AI‑assisted coding and prototyping tools to build quick, working prototypes and clickable demos, so ideas get validated with real interaction before they hit the roadmap.
• Design and run experiments (A/B tests) to validate whether a feature actually moves the needle.

Cross‑Functional Collaboration

• Work closely with engineering, design, data, and content to ship features that land.
• Communicate what you're building and why, and keep stakeholders aligned on outcomes over output.

What We're Looking For

• 3–6 years in product management, ideally on consumer products at real scale.
• Genuinely data‑driven — comfortable with product analytics, cohort and funnel analysis, and pulling your own numbers (SQL or tools like Amplitude / Mixpanel).
• Strong user‑research instinct — you talk to users and let evidence, not opinion, drive the roadmap.
• Vibe coding ability — you can use AI coding tools (e.g. Claude, Cursor, v0, or similar) to build prototypes and validate ideas hands‑on, without waiting on engineering.
• A track record of planning and shipping features that measurably improved engagement or retention.
• Clear thinking and clear communication — you can turn ambiguity into a plan the POD can execute.

Good to have

• Experience specifically on engagement, retention, growth, or habit‑formation problems.
• Experience with subscription, content, audio, or OTT products.
• Familiarity with experimentation frameworks and A/B testing at scale.
• Comfort working across the funnel — onboarding, activation, and re‑engagement.

Preferred Tools & Technologies

• Analytics: SQL, ClickHouse
• Prototyping / Vibe coding: Claude, Cursor, v0, Figma
• Experimentation: A/B testing and feature‑flag tooling

Education

• Bachelor's or Master's in any discipline — or equivalent practical experience. What matters is judgement, curiosity, and a bias for shipping.

What We Offer

• Full ownership of a POD that directly moves the numbers that matter.
• Competitive comp + ESOPs.
• Learning budget and certification support.
• A team that cares about outcomes, not just output.

About KUKU

Founded in 2018, KUKU is India’s leading storytelling platform, offering a vast digital library of audio stories, short courses, and microdramas. KUKU aims to be India’s largest cultural exporter of stories, culture, and history to the world with a firm belief in “Create In India, Create For The World”.

We deliver immersive entertainment and education through our OTT platforms: Kuku FM, Guru, Kuku TV, and more. With a mission to provide high‑quality, personalized stories across genres from entertainment across multiple formats and languages, KUKU continues to push boundaries and redefine India’s entertainment industry.

Website: www.kukufm.com

Android App: Google Play

iOS App: App Store

LinkedIn: KUKU

Skills: design,retention,cohort,engagement,ab testing,features