Growth Manager

Kuku; Mumbai; On-site; INR 2,500,000 - 4,200,000; Full time

Job summary

KUKU is seeking a growth-focused leader to drive user acquisition, activation, and repeat purchases across digital channels and operations. You will lead marketing, content, and operations to scale growth and explore new monetisation models in 0-1 phase.

You will collaborate with data, tech, and creative teams to design scalable processes, measure ROI, and build dashboards. The role rewards ownership, fast execution, and the freedom to experiment across markets.

Qualifications

• 1-5 years of experience in digital/growth/performance marketing.
• Experience with Google Ads, Meta Ads, and YouTube Ads.
• Ability to design, build, and scale operational processes in fast-paced environments.
• Strong ownership mindset and bias for action.
• Excellent data-driven problem solving and decision making.

Responsibilities

• Lead marketing, content, and operations to scale user acquisition.
• Collaborate with data, tech, and creative teams to design growth strategies.
• Experiment with new monetisation models, markets, and products.
• Own performance metrics across digital channels and markets.

Skills

Digital marketing

Campaign management

Tracking & reporting

Operational design

Ownership mindset

First principles

Cross-channel attribution

Structured problem solving

Trustworthy

Tools

Excel

A/B testing

CRO

Dashboards

Marketing analytics

Job description

About The Role

This role is centred on driving sustainable growth through user acquisition, conversion, and repeat purchases by combining data-driven insights with creative business initiatives, primarily across digital marketing channels and Operations. You will be part of a new initiatives team experimenting with new monetisation models, markets, and products. You will get the front seat to the 0-1 phase. It is a high-impact position with the autonomy to make decisions and deliver measurable value. You will lead the marketing, content, and operations teams to scale user acquisition across multiple channels and markets, while collaborating closely with data, tech, and creative stakeholders to design and execute growth strategies. The role operates at a significant scale and offers the freedom to experiment, learn, and innovate.

Required Skills & Qualifications

• 1-5 years of experience in digital/ growth/ performance marketing, including campaign setup, tracking, optimisation, and reporting in Google Ads, Meta Ads, and YouTube Ads
• Proven ability to design, build, and scale operational processes from the ground up in fast-paced environments
• High energy, hunger, and ability to hustle.
• Ability to translate strategy into execution, setting up scalable frameworks, metrics, and accountability.
• Strong first-principles thinking—able to break down complex problems to their fundamentals and rebuild scalable, effective solutions rather than relying on conventional approaches
• Strong ownership mindset and bias for action
• Structured, data-driven approach to problem solving
• Sincerity, trustworthiness, and reliability in work and relationships
• Hands‑on experience with user channel attribution, cross‑channel nuances, and event optimisation workflows.

Good To Have

• Experience in startups or high‑paced environments
• Exposure to consumer, media, or entertainment industries
• Strong analytical skills - ability to extract insights, measure ROI, and build dashboards
• Familiarity with A/B testing, conversion rate optimisation (CRO), funnel analysis, and marketing analytics.
• Knowledge of data tools such as Excel and other tools for analysis, reporting, and automation
• Understanding of regional and multi‑language business strategies, including localisation, market segmentation, and audience insights

About KUKU

Founded in 2018, KUKU is India’s leading storytelling platform, offering a vast digital library of audio stories, short courses, and microdramas. KUKU aims to be India’s largest cultural exporter of stories, culture and history to the world with a firm belief in “Create In India, Create For The World”.

We deliver immersive entertainment and education through our OTT platforms: Kuku FM, Guru, Kuku TV, and more. With a mission to provide high‑quality, personalized stories across genres—from entertainment and education to culture and history—KUKU continues to push boundaries and redefine India’s entertainment industry.

Website

Android App | iOS App

LinkedIn

Skills: performance marketing,meta ads,google ads,a/b testing,paid acquisition,growth strategy,gtm,ctr,cti,cpm,content strategy