Product Manager - Air Cooler @ Crompton

Crompton Greaves Consumer Electricals; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Crompton Greaves Consumer Electricals in Mumbai seeks a Product Manager for category marketing who can design product strategy, drive topline and bottom line, and coordinate with sales, R&D, SCM, and branding to deliver market success.

The role requires analytical thinking, strong communication, and ability to develop pricing, market segmentation, and marketing collaterals across ATL/BTL initiatives.

Qualifications

• Graduation or MBA/ PGDM from premium institutes.
• Knowledge in Product management, business development, Product strategy formation and Brand management.
• Work Experience: 2 to 3 years of experience in category marketing; FMCD Sales as ASM for minimum 1 year preferred.

Responsibilities

• Design and develop product strategy to deliver topline and bottom line.
• Plan yearly budget aligned with the business plans.
• Evaluate pricing, channel mix, sales plans and marketing plans for effective outcomes.
• Lead product planning; strategize product mix, pricing, market segmentation and distribution.
• Develop market intelligence and benchmark against competition to guide product development.
• Collaborate with Sales, Service & quality, R&D, SCM, stakeholders to create positioning and marketing collaterals and support branding activities.

Job description

We are seeking a dynamic and strategic candidates to join the Category marketing team as a Product Manager who thrives in a fast-paced environment and possesses a strong passion for solving consumer problems and marketing. The ideal candidate will have a well-rounded skill set that includes excellent communication, analytical thinking, and creative problem-solving abilities. They will be responsible for driving the positioning, messaging, and go‑to‑market strategy for our products, and will play a crucial role in ensuring their success in the market by collaborating with multiple stakeholders.

Primary Objective

To design & develop product strategy for positive effectiveness in terms of topline, bottom line and complete lifecycle management on the sub-category; keeping close co-ordination with concerned departments within or outside organisation.

Role & Responsibilities

• Design & Develop product strategy to deliver topline and bottom line
• Plan yearly budget in alignment with the business plans.
• Continuously evaluate product decisions, Pricing policy, Channel mix, Sales plan and Marketing plan to ensure effective delivery of business requirements.
• Lead product planning efforts; develop and implement strategies for product mix, pricing, market segmentation, and distribution networks.
• Develop market intelligence and perform Industry competition analysis to identify opportunities. Portfolio benchmarking with competition to ensure leads for product development and competitiveness.
• Collaborate with:
  • Sales for periodic tracking of sales in line with annual plan through various reports. Analyse the movement of the product to conceptualize & provide immediate feedback on areas requiring focus to sales stakeholders.
  • Service & quality team to review the improvements in product quality and identify opportunities to improve service to end consumers.
  • R&D for new product development, product upgrades and incorporate any technical changes in the existing products.
  • SCM team for forecasting & inventory planning.
  • Internal and external stakeholders to create positioning and develop marketing collaterals.
  • Branding team for ATL and BTL activities.

Preferred Candidate Profile

• Graduation or MBA/ PGDM from premium institutes
• Preference for candidates with knowledge in Product management and business development, Product strategy formation and Brand management
• Work Experience: 2 to 3 years of experience in category marketing, marketing with FMCD Sales as ASM for minimum 1 year will be preferred.