Product Manager

Adform; Mumbai; Hybrid; INR 1,800,000 - 2,600,000; Full time

Benefits offered by this job

Premium health insurance

Learning budget

Paid time off

Job summary

Adform is seeking a hybrid Product Manager embedded within the Data Science team to steer ML-driven capabilities such as bidding algorithms, traffic quality, and audience modeling while maintaining PM rigor for compliance. You’ll translate business needs into technical pri orities, own the DS backlog, and collaborate with data scientists across roadmaps and experiments.

Expect to work closely with cross-functional teams, drive backlog refinement, and contribute to the broader PM community by

Qualifications

• 3–5 years in a product, analytics, or technical role with data science/ML teams.
• 1–2 years in AdTech or programmatic advertising.
• Hands-on experience testing or analyzing ML model outputs.
• Strong analytical skills and SQL proficiency.
• Solid product fundamentals and stakeholder alignment.
• Excellent communication to explain algorithm behavior.

Responsibilities

• Own and prioritize DS team backlog; define user stories and acceptance criteria.
• Bridge business needs to technical priorities; translate constraints between teams.
• Participate in roadmap planning, sprint planning, PM syncs, and governance.
• Analyze ML outputs and provide actionable feedback to data scientists.
• Support A/B test design and analysis for algorithm changes.
• Monitor fraud-related QC and contribute to audits where needed.

Skills

SQL

Data analysis

Statistics

Stakeholder communication

Product management

Education

Bachelor's degree in a relevant field

Tools

Python

R

A/B testing frameworks

AdTech tools

Job description

About the Role and Team

A hybrid Product Manager role embedded within the Data Science team. You'll own the product direction for ML-driven capabilities — bidding algorithms, traffic quality (fraud detection), and audience modeling — while maintaining the operational rigor required for MRC/TAG compliance. You'll be part of the broader PM community, following established practices and gradually expanding your scope.

We hope you are ready to change the game! Be ready to:

Product Management

• Own and prioritize the Data Science team backlog; define user stories and acceptance criteria
• Lead scopes where domain knowledge is primarily algorithm/ML-driven; support cross team scopes as a secondary PM
• Participate in roadmap planning, sprint planning, and PM syncs, and uphold established PM ways of working — from templates and documentation standards to consistent communication and proactive stakeholder management
• Bridge Product leadership and Data Scientists — translate business needs into technical priorities and vice versa

Algorithm Analysis & Validation

• Analyze and validate ML algorithm outputs (bidding, delivery predictions, audience models) against business KPIs
• Test model outputs, identify when and why algorithms underperform, and provide actionable feedback to data scientists
• Conduct advanced investigation and analysis for algorithm-related performance issues
• Support A/B test design and analysis for algorithm changes

Ad & Traffic Quality (Fraud) Operations

• Investigate fraud-related issues — IP/domain/app unblocking, ads.txt issues, discrepancy reports, DOOH/CTV/Retail Media whitelisting
• Manage fraud blacklists (IP, domain, UA, app) using internal tools
• Run compliance cycles — Backward Looking Assessments, quarterly risk assessments, IVT filter reviews, TAG/IWL list updates, methodology disclosures — and look for opportunities to AI automate the recurring, repeatable parts rather than only running them manually
• Support TAG/MRC audits and contribute to RFI/RFP responses on traffic quality

Industry & AI Awareness

• Track AdTech trends, AI/ML developments, and competitive landscape to inform priorities

Attitude First. Everything else will follow. We can grow together faster if you have:

• 3–5 years in a product, analytics, or technical role working alongside data science/ML teams
• 1–2 years of experience in AdTech or programmatic advertising
• Hands‑on experience testing or analyzing ML model outputs (not building them)
• Strong analytical skills — SQL, data analysis tools, basic statistics
• Solid product fundamentals — backlog management, stakeholder alignment, acceptance criteria
• Excellent communication — can explain algorithm behavior to non‑technical stakeholders

Stand out by having:

• Comfort working in an AI‑native way — using LLMs and AI tooling to accelerate analysis, drafting, and investigation, and a sense for where recurring workflows can be automated rather than just executed
• Familiarity with ad fraud / IVT concepts and MRC/TAG standards
• Experience with A/B testing and experimentation frameworks
• Python/R for data exploration

Our promise to you

• A dynamic, inspiring, and international environment filled with ambitious and caring colleagues
• Premium health insurance with ₹10,00,000 coverage for you and your family
• 24 paid vacation days to enjoy life outside of work
• Paid maternity (6 months) and paternity (2 weeks)
• Annual learning budget to help you grow your skills and support continuous learning
• Rewarding referral program for helping us grow
• Global perks such as birthday gifts, work anniversaries, and company events to connect with colleagues and have fun
• And much more – join us to explore the full experience

Diversity & Inclusion @Adform

Adform is an equal opportunity employer with a global perspective. We remain committed to creating an environment that not only respects different backgrounds but celebrates them too. We believe that diversity in all its forms enhances our teams’ creativity, innovation, and effectiveness, and therefore we value different backgrounds, perspectives, and skills.

We are committed to creating a work environment where Adform employees feel valued for who they are and what they can contribute, free from any type of discrimination.