Product Manager

Nua; Mumbai; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Nua, a fast-growing FemTech D2C brand in India, is seeking a product-focused candidate to own the end-to-end lifecycle of mobile apps and web ecommerce platforms.

You will prioritize features, collaborate with marketing, sales and operations, and drive releases on schedule while tracking KPIs like conversion rate, AOV, and LTV. Strong product sense for e-commerce and data-driven decision-making are essential.

Qualifications

• Own end-to-end product lifecycle for mobile apps and web platforms.
• Prioritize features based on impact, effort, and business goals.
• Collaborate with marketing, sales, and operations to plan go-to-market launches.
• Define and track KPIs such as conversion rate, AOV, LTV, and engagement.
• Experience in e-commerce or D2C apps is required.
• Strong UX understanding and retention strategies.

Responsibilities

• Own the end-to-end product lifecycle across mobile apps and web e-commerce platforms - from ideation to launch and continual optimization.
• Prioritize product strategies, feature requests and backlogs effectively based on impact, effort, and alignment with business objectives.
• Collaborate with cross-functional teams to deliver high-quality product releases on schedule.
• Collaborate with marketing, sales, and operations to define go-to-market plans, launch timelines, and cross-functional alignment for new launches.
• Track, analyse and report product KPIs such as conversion rate, average order value, LTV and engagement metrics.
• Drive continuous improvement of the end-to-end user experience through experiments, feedback, and data analysis to consistently improve KPIs.
• Strong product sense with experience in e-commerce or D2C consumer apps.
• Excellent understanding of mobile UX patterns, app engagement loops, and retention levers.
• Skilled in writing user stories, PRDs, and managing agile sprints in tools like Jira or Trello.
• Working knowledge of A/B testing, funnel optimization, and conversion rate improvement.
• Solid collaboration, communication, and stakeholder management abilities.
• Technical familiarity with APIs, development lifecycles, version control.
• Outcome-oriented mindset with a bias for action and measurable impact.

Skills

Product lifecycle management

Agile / Scrum

Cross-functional collaboration

Jira / Trello

A/B testing

E-commerce / D2C apps

Analytics & KPIs

User stories writing

Tools

Jira

Trello

Job description

Nua is a venture-funded, direct-to-consumer (D2C) brand transforming women's wellness in India.

Starting with our innovative, chemical-free and India's only fully customizable sanitary pads, we are on a mission to develop holistic and personalized solutions for solving real problems that women face. We do this by building a wellness platform with great products, an impactful community and a personalized customer experience. With a growing community of over 15 lakh women, we are already India's largest and most engaged digital-first FemTech brand.

Our story began with a pad. And not just any pad that could be picked off the shelves but one that was truly thought around a woman's needs. Since then, we have grown multi-fold with innovative, inclusive and effective products that are Made Safe certified and backed by science. We continue to co-create products with our community and fuel the D2C revolution through deep consumer insights and investments in technology.

Nua has raised over $22 million in venture funding, backed by marquee investors including Lightbox Ventures, Kae Capital, Mirabilis Investment Trust, Deepika Padukone and Vindi Singh Banga, and Kamini Banga of the Banga family office. If you are as passionate as we are in making a difference and creating real impact in a fast-paced and wildly creative environment, then you might just be the person we are looking for.

Responsibilities

• Own the end-to-end product lifecycle across mobile apps and web e-commerce platforms - from ideation to launch and continual optimization.
• Prioritize product strategies, feature requests and backlogs effectively based on impact, effort, and alignment with business objectives.
• Collaborate with cross-functional teams to deliver high-quality product releases on schedule.
• Collaborate with marketing, sales, and operations to define go-to-market plans, launch timelines, and cross-functional alignment for new launches.
• Track, analyse and report product KPIs such as conversion rate, average order value, LTV and engagement metrics.
• Drive continuous improvement of the end-to-end user experience through experiments, feedback, and data analysis to consistently improve KPIs.
• Strong product sense with experience in e-commerce or D2C consumer apps.
• Excellent understanding of mobile UX patterns, app engagement loops, and retention levers.
• Skilled in writing user stories, PRDs, and managing agile sprints in tools like Jira or Trello.
• Working knowledge of A/B testing, funnel optimization, and conversion rate improvement.
• Solid collaboration, communication, and stakeholder management abilities.
• Technical familiarity with APIs, development lifecycles, version control.
• Outcome-oriented mindset with a bias for action and measurable impact.