Product Manager

Kemin Industries South Asia Pvt Ltd.; Chennai; Vor Ort; INR 1.200.000 - 2.000.000; Vollzeit

Zusammenfassung

Kemin Industries South Asia Pvt Ltd. in Chennai is seeking a Marketing and Product Strategy professional to lead the ruminant and veterinary retail portfolio, aligning strategy with sales, R&D, and operations to drive growth.

You will translate scientific evidence and market insights into compelling product propositions, manage pricing, promotions, and market development to support sustainable retail business growth.

Aufgaben

• Develop and execute annual product and marketing plans for the assigned ruminant and veterinary retail portfolio.
• Define target customer segments, product positioning, value propositions, pricing recommendations, and promotional strategies.
• Establish and monitor portfolio sales, gross-margin, market-development, and marketing-expenditure objectives.
• Identify portfolio gaps and new-product opportunities through market research, competitor analysis, customer feedback, and field insights.
• Manage product lifecycle activities, including new-product introductions, brand repositioning, portfolio improvements, performance reviews, and rationalization recommendations.
• Translate veterinary and scientific knowledge into clear, commercially relevant product benefits for farmers, veterinarians, distributors, retailers, and other channel partners.

Jobbeschreibung

• Responsible for developing and executing product and marketing strategies for the Kemin CBR ruminant and veterinary retail portfolio, with accountability for portfolio growth, market development, brand positioning, gross margin, and marketing effectiveness.
• Manage the marketing mix across product, price, place, and promotion, translating scientific evidence, market intelligence, and customer insights into differentiated and commercially relevant product propositions.
• Lead product lifecycle management, new-product launches, scientific communication, sales enablement, farmer education, veterinary and veterinary doctor engagement, and marketing-cost optimization to support sustainable retail-business growth.
• Collaborate closely with Sales, Technical Services, R&D, Purchasing, Manufacturing, Finance, Quality, and Supply Chain to deliver portfolio priorities and achieve approved sales and profitability objectives.

KEY RESPONSIBILITIES

1. Product Strategy and Portfolio Management

• Develop and execute annual product and marketing plans for the assigned ruminant and veterinary retail portfolio.
• Define target customer segments, product positioning, value propositions, pricing recommendations, and promotional strategies.
• Establish and monitor portfolio sales, gross-margin, market-development, and marketing-expenditure objectives.
• Identify portfolio gaps and new-product opportunities through market research, competitor analysis, customer feedback, and field insights.
• Manage product lifecycle activities, including new-product introductions, brand repositioning, portfolio improvements, performance reviews, and rationalization recommendations.
• Translate veterinary and scientific knowledge into clear, commercially relevant product benefits for farmers, veterinarians, distributors, retailers, and other channel partners.

2. Market Research and Retail Business Development

• Conduct market research to understand farmer needs, purchasing behaviour, retailer feedback, competitor offerings, and opportunities in ruminant health and nutrition.
• Assess market trends, competitive pricing, product differentiation, and gaps in retail availability.