Product Manager

AppsForBharat; Bengaluru Urban; On-site; INR 4,000,000 - 6,000,000; Full time

Job summary

AppsForBharat is building Sri Mandir Web, a fast, engaging, trustworthy site serving millions of devotees worldwide. As Product Manager you will own end-to-end lifecycle, challenge assumptions, and reimagine devotee journeys for the web to unlock scalable growth.

You will own acquisition funnels with a focus on organic SEO, collaborate with Analytics, CRM, Content, Marketing, Design and Engineering to optimize speed and discoverability, and drive retention and revenue.

Qualifications

• Minimum 2+ years of B2C product management and growth experience.
• Strong analytical thinking and data-driven decision making.
• Experience with SEO and organic acquisition strategies.

Responsibilities

• Define and own the Sri Mandir Web Product roadmap, grounded in first-principles thinking that works for Web audience.
• Identify the highest-leverage problems in the devotee journey by breaking them down to root causes.
• Work with Website P&L lead, to own the complete business flywheel and deliver retention and revenue outcomes.
• Own complete acquisition funnels with a strong focus on organic and SEO-driven growth alongside paid and referral channels.
• Partner with Analytics, CRM, Content, Marketing, Design and Engineering to define site architecture for speed and discoverability.
• Apply user-first thinking to design web journeys; refine post-transaction flows, cross-sell and re-engagement journeys.

Skills

First-principles thinking

Web acquisition & SEO

Stakeholder management

Analytical skills

Communication

Education

Bachelor's or Master's degree

Job description

AppsForBharat is a Series C funded faith-tech startup backed by leading investors including Fundamentum, Susquehanna Asia VC, Peak XV Partners (formerly Sequoia Capital), Elevation Capital, and BEENEXT. Our team draws talent from IITs, IIMs and other premier institutes, with deep experience scaling high-growth consumer internet startups.

The devotion market in India is a $44B opportunity growing at 10% CAGR, of which temples alone drive ~$27B in GMV. Web is a critical, largely untapped channel to capture this opportunity at scale through organic discovery, SEO, and frictionless devotee journeys.

Product Role Overview

As Product Manager for Sri Mandir Web, you will own the end-to-end product lifecycle for building a fast, engaging, and trustworthy website that serves millions of devotees worldwide. This is a first-principles, high-ownership role, you will be expected to question existing assumptions, reimagine devotee journeys for the web (a fundamentally different medium from app), and build measurable, compounding growth loops around acquisition, engagement, and monetisation.

You will be especially responsible for how devotees are acquired, including through SEO. Reimagine how devotees experience the site pre- and post-transaction in their journey, and turn a one-time visitor into a returning, engaged devotee.

Key Responsibilities

• Define and own the Sri Mandir Web Product roadmap, grounded in first-principles thinking that works for Web audience.
• Identify the highest-leverage problems in the devotee journey by breaking them down to root causes, not surface symptoms.
• Work with Website P&L lead, to own the complete business flywheel and deliver retention and revenue outcomes

Acquisition & Organic Growth

• Own complete acquisition funnels with a strong focus on organic and SEO-driven growth alongside paid and referral channels.
• Partner closely with Analytics, CRM, Content, Marketing, Design and Engineering teams to define the site architecture that drives speed and enable discoverability at scale.

Engagement & User-First Journeys

• Apply deep, empathetic, user-first thinking to design web journeys that feel intuitive, trustworthy, and delightful for devotees
• Design and continuously refine post-transaction user flows, cross-sell and re-engagement journeys, that build habitual, repeat engagement

Data-Driven Decision Making

• Leverage analytics, cohort analysis, user research, and market insights to identify problems, size opportunities, and prioritise the roadmap.
• Set up and track KPIs across the funnel, traffic, conversion, ARPU, retention, and repeat transactions

Ownership & Cross-Functional Leadership

• Lead the product lifecycle from concept and requirements to launch and post-launch optimisation.
• Stay ahead of web/SEO trends, competitor moves, and emerging technologies to keep Sri Mandir Web at the frontier of devotional tech.

What You Bring

• Bachelors or Masters degree from Tier 1 premier institute — IIT, BITS Pilani, IIM, ISB preferred.
• Experience: Minimum 2+ years of B2C product management and growth experience, with measurable impact on Revenue, CRO LTV and Retention
• First-principles thinker: Demonstrated ability to solve ambiguous, complex problems from the ground up rather than relying on existing playbooks.
• Web acquisition & SEO: Product knowledge of SEO and organic acquisition levers (technical SEO, content strategy, site performance)

Strong analytical skills with the ability to interpret complex, funnel-level datasets.

• Excellent communication and stakeholder management skills.

Bonus Points

• Hands-on experience with SEO/organic growth as a primary growth lever in a previous role.
• Experience managing products across Web platforms.
• Past experience building and growing e-commerce products.

Why You'll Love It Here

• Build India's next-generation devotional web experience from the ground up, for millions of devotees worldwide.
• True end-to-end ownership: idea, build, launch, scale.
• Highly collaborative, autonomous work culture.
• Competitive compensation and performance-based incentives.
• Health & wellness benefits for you and your family.
• A serene, pet-friendly, peaceful office in the heart of HSR Layout, Bangalore.

Let’s build something meaningful together.