Content Manager

AppsForBharat; Bengaluru; On-site; INR 800,000 - 1,600,000; Full time

Job summary

AppsForBharat is seeking a content leader to drive rich devotional content for Sri Mandir. You will manage in-house and freelance writers, set editorial calendars, and ensure content quality across English and Hindi.

Collaborate with design, product, and marketing teams to align content with business goals, using analytics to improve outcomes. You will guide a fast-growing startup in the devotional space, shaping scalable content operations and mentoring junior writers to maintain a strong brand

Qualifications

• 4+ years of professional experience in content writing/editing, preferably in digital publishing or devotional/spiritual domains.
• Strong leadership and team management skills – ability to guide, mentor, and grow a content team.
• Exceptional writing, editing, and proofreading skills in both English and Hindi
• Deep interest in Indian culture, mythology, and spirituality
• Experience in setting up scalable content operations and workflows
• Strong understanding of SEO, content analytics, and content performance tools
• Highly process-oriented, self-motivated, and adaptable to a fast-paced startup environment

Responsibilities

• Conduct in-depth research within the devotional, mythology, and spiritual space to create rich, meaningful content
• Lead and manage a team of in-house and freelance content writers, editors, and content contributors
• Develop and execute monthly and seasonal editorial calendars aligned with marketing campaigns
• Plan and oversee the creation of content formats like eBooks, infographics, quizzes, and marketing copy in both English and Hindi
• Set and maintain quality benchmarks for all published content; implement effective editing processes
• Review and approve articles for cohesiveness, originality, and alignment with brand voice
• Ensure all content is SEO-friendly and optimized for engagement across digital platforms
• Collaborate with design, product, and marketing teams to align content strategy with business goals
• Use content analytics and user insights to refine content performance and improve outcomes
• Manage timelines, resource planning, and content pipelines for timely publishing
• Mentor junior writers, provide structured feedback, and build scalable team processes

Skills

Leadership

Writing

Editing

English & Hindi

SEO

Content analytics

Editorial calendars

Content operations

Mentoring

Team management

Job description

About AppsForBharat (Sri Mandir)

AppsForBharat, a series C funded faith-tech startup, is backed by India’s best venture capital investors including Fundamentum, Susquehanna Asia VC, Peak XV partners (prev. Sequoia Capital), Elevation Capital, & BEENEXT. Our highly ambitious and audacious team comprises alumni from prestigious institutions like IITs & IIMs, with extensive experience in scaling high-growth startups. We’re dedicated to developing mobile and web apps catering to the devotional and spiritual needs of 100s of millions of users across the globe.

Our flagship product, Sri Mandir, launched in November 2020, is the world’s largest app for Hindu devotees. It serves as a digital sanctuary for millions of devotees worldwide. Our mission is to enrich individuals’ spiritual lives through innovative technology, offering seamless access to sacred pilgrims & rituals, divine teachings, and a vibrant community. The overwhelming user love motivates us as we aim to serve 100s of millions more in the coming years.

Responsibilities:

• Conduct in-depth research within the devotional, mythology, and spiritual space to create rich, meaningful content

• Lead and manage a team of in-house and freelance content writers, editors, and content contributors

• Develop and execute monthly and seasonal editorial calendars aligned with marketing campaigns

• Plan and oversee the creation of content formats like eBooks, infographics, quizzes, and marketing copy in both English and Hindi

• Set and maintain quality benchmarks for all published content; implement effective editing processes

• Review and approve articles for cohesiveness, originality, and alignment with brand voice

• Ensure all content is SEO-friendly and optimized for engagement across digital platforms

• Collaborate with design, product, and marketing teams to align content strategy with business goals

• Use content analytics and user insights to refine content performance and improve outcomes

• Manage timelines, resource planning, and content pipelines for timely publishing

• Mentor junior writers, provide structured feedback, and build scalable team processes

Requirements:

• 4+ years of professional experience in content writing/editing, preferably in digital publishing or devotional/spiritual domains

• Strong leadership and team management skills – ability to guide, mentor, and grow a content team

• Exceptional writing, editing, and proofreading skills in both English and Hindi

• Deep interest in Indian culture, mythology, and spirituality

• Experience in setting up scalable content operations and workflows

• Strong understanding of SEO, content analytics , and content performance tools

• Highly process-oriented, self-motivated, and adaptable to a fast-paced startup environment