Role Summary:
The International Enablement team is seeking a Product Manager to define what we measure and how we track it across Delta’s digital platforms, including the Fly Delta App, delta.com, and our airport kiosks. Sitting at the intersection of product, business, and data, this role owns the measurement strategy for digital and international customer experiences – determining the metrics and KPIs the product team needs, then partnering with data engineers to source, model, and deliver.
Role Responsibilities:
- Lead dashboard strategy and design, transforming complex data into intuitive, insight-driven experiences that support business decision-making.
- Develop customer journey measurement frameworks, defining funnel KPIs, key interaction points, and supporting data requirements.
- Translate business needs into scalable data strategies, data products, dashboards, and analytical solutions.
- Own the analytics product backlog, prioritizing features and capabilities based on customer value, business impact, and technical feasibility.
- Lead the lifecycle of analytics products from discovery and definition through delivery, adoption, measurement, and continuous improvement.
- Define and communicate the vision, strategy, and roadmap for international analytics and measurement capabilities.
- Develop customer journey measurement frameworks, defining funnel KPIs, key interaction points, and supporting data requirements.
- Define the metrics, KPIs, and measurement framework that the product team needs to track the digital customer experience, servicing performance, and outcomes
- Establish and govern standardized metric definitions, classifications, and units of measure to ensure a single source of truth across teams
- Identify gaps in current data availability and define the requirements needed to close them
- Develop and execute enablement strategies that support Delta’s international growth and partner success
- Serve as a liaison between Delta and global partners to ensure alignment on technology integration and customer experience goals
- Create and own a cross-domain international technical roadmap and centralized backlog
- Collaborate with Commercial and IT teams to implement scalable solutions for international operations and partner engagement
- Evaluate enterprise-wide tradeoffs and make decisions that optimize reliability and partner outcomes
- Identify, evaluate, and prioritize AI and Generative AI related use cases that enhance customer experience, operational efficiency and business outcomes.
- Partner with Data Science, Engineering, and Business teams to translate AI opportunities into scalable product capabilities and measurable value.
- Drive the integration of AI and machine learning capabilities into data products, analytics platforms, and decision-support solutions.