Product - Growth and Engagement

BITKRAFT Ventures; Bengaluru; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

StockGro, India's leading stock market advisory and research platform, is hiring a Growth Marketing Lead in Bengaluru. You will own lifecycle campaigns, automation, and growth experiments to engage 35M+ users and convert high-value customers.

You will collaborate with product, design, and data teams to optimize funnels, deliver personalized messaging via in-app, push, email and SMS, and measure impact with clear KPIs. Join a lean team with ownership and rapid experimentation.

Qualifications

• Strong interest in capital markets and trading behavior.
• 4+ years in growth, lifecycle, or product marketing.
• Hands-on funnel analytics and data-to-action.
• Proficiency with CRM/marketing automation tools (WebEngage, MoEngage, CleverTap).
• Able to thrive in a lean, fast-moving team with ownership.

Responsibilities

• Lifecycle & Automation: design, build, and run automation across the full funnel.
• Growth & Experimentation: analyze journeys and run A/B tests.
• Performance & Optimization: track KPIs and turn data into recommendations.
• Collaborate with product, design, and other teams to improve acquisition and engagement.
• Manage in-app messaging, campaigns, and communications touchpoints.
• Optimize spend across push, email, SMS, and WhatsApp.

Skills

Growth marketing

Lifecycle marketing

Data-driven

Analytical mindset

Ownership in lean team

Tools

WebEngage

MoEngage

CleverTap

Job description

MISSION

Retail Investors across the world are ready to build wealth, but lack research & advice they can trust. StockGro is fixing that.

As India's leading stock market advisory and research platform, StockGro connect 35M+ users with 150+ SEBI-registered experts and our proprietary Stoxo AI. On our platform, users access research-backed trade ideas and turn complex stock market data into simple, actionable insights; facilitating research, backtesting and trade execution on one platform. We are also expanding our intelligent investing infrastructure across GCC, starting with the UAE.

We were featured among CB Insights Top 100 Fintechs globally (2023) and highlighted by the World Economic Forum (2026) for driving financial inclusion through AI (2026).

ABOUT STOCKGRO

Founded in 2020 by Ajay Lakhotia (former VC and seasoned entrepreneur), StockGro set out to solve a fundamental gap: making trusted, high-quality investment advice accessible to everyone. Today, we are India's largest stock market advisory and research platform, empowering over 35 million users to invest smartly.

Backed by Global Leaders

We have raised ~$110M from marquee investors including BITKRAFT Ventures, General Catalyst, SBI Investments (Japan), and Roots Ventures, with early backing from angels like Kunal Shah, Vivekananda Hallekere, and Rahul Garg.

Driven by High-Density Talent

Our team includes senior leaders from Sequoia, Swiggy, Glance, Airtel, and Uber, alongside alumni from ISB, the IIMs, and the NITs. Together, we are building an AI-powered investment intelligence stack and scaling our footprint across the GCC to make smart investments universally accessible.

Why Join Us?

You will work on hard, meaningful problems that help generations build wealth. We move fast, think clearly, and give you complete ownership to build products that transform lives for millions of global investors.

Your role in our vison :

We don't need someone who clutters a user's inbox with just another push notification or in-app prompt. We need someone whose messages get opened - because they're relevant, well-timed, and worth the user's attention.

That means ensuring users actually understand what we're building, how our features work, and why this should be their go-to product for investing - not just that we told them it exists, but that they get it.

We're a high-visibility role responsible for ensuring that users who activate on the platform stay engaged, deepen their relationship with us, and grow into high-value customers.

What We Offer:

We're a lean, close-knit team without rigid departmental walls. You'll have direct ownership over growth outcomes, not just a slice of a funnel. You'll work directly with the leadership on a product used by retail investors in India, with real autonomy to test and ship ideas fast.

What You'll Own

• Lifecycle & Automation

1. Design, build, and run automation workflows across the full funnel - Acquisition, Activation, Retention, Referral, Revenue
2. Build and execute playbooks that introduce users to new and existing features via in-app messaging, campaigns, and other communication touchpoints

• Growth & Experimentation

1. Analyse user journeys and funnel data to find drop-off points and opportunities
2. Run quick A/B tests on funnel and traffic enhancements to drive measurable KPI impact
3. Partner with product, design, and other teams to improve acquisition, engagement, retention, and reactivation

• Performance & Optimization

1. Track KPIs across all triggered campaigns and automation workflows
2. Turn data into specific, actionable recommendations — not just reporting
3. Optimize spend and effectiveness across push, email, SMS, and WhatsApp

What You Bring

1. Strong inclination towards capital markets - you understand trading behavior and how retail investors actually use these products. This matters more than years of experience.
2. 4+ years in growth marketing, lifecycle marketing, product marketing, or similar
3. Hands-on experience analyzing funnels, user journeys, and turning data into action
4. Proficiency with CRM/marketing automation tools — WebEngage, MoEngage, CleverTap, or similar
5. A sharp analytical mindset paired with genuine creative instincts
6. Comfort with ambiguity and ownership in a lean, fast-moving team