Product Executive - PMT

Otsuka Pharmaceutical; Ahmedabad District; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

Otsuka Pharmaceutical in Ahmedabad is seeking a Product Strategy & Marketing Lead to develop and implement product strategies aligned with market needs and company goals. You will conduct market research, analyse trends and competitive insights, define positioning, and forecast demand while coordinating with sales, medical affairs and external stakeholders for aligned messaging.

The role also covers marketing campaigns, educational programs, budget oversight, and cross‑functional project

Qualifications

• Experience in product strategy and planning for pharma products.
• Strong market analysis and forecasting abilities.
• Knowledge of pharma regulatory processes.
• Proven cross-functional collaboration and project management skills.

Responsibilities

• Develop and implement product strategies and marketing plans aligned with goals.
• Analyse market trends and forecasts; prepare performance reports for leadership.
• Collaborate with sales, marketing, medical affairs and partners for cohesive messaging.
• Create marketing campaigns and educational materials; oversee product content.
• Manage budgets and allocate resources to meet financial targets.

Skills

Product launch

Market analysis

Regulatory knowledge

Cross-functional collaboration

Project management

Communication skills

Analytical skills

Job description

Roles and Responsibilities

Product Strategy and Planning

• Develop and implement product strategies and marketing plans that align with company goals and market needs.
• Conduct market research to identify opportunities, trends, and the competitive landscape.
• Define product positioning and value propositions.

Market Analysis and Forecasting

• Analyse market trends, customer needs, and competitive products to inform product decisions.
• Develop sales forecasts and monitor product performance against targets.
• Prepare and present product performance reports to senior management.

Cross-functional Collaboration

• Work closely with sales, marketing, medical affairs, and other internal teams to ensure cohesive product messaging and strategy.
• Coordinate with external stakeholders such as healthcare professionals and partners for feedback and insights.

Marketing and Promotion

• Develop and execute marketing campaigns, promotional materials, and educational programs.
• Oversee the creation of product-related content, including brochures and presentations.

Budget and Resource Management

• Manage product budgets and allocate resources efficiently.
• Monitor expenses and ensure alignment with financial targets

Candidate's Profile

1. Product launch, Management & strategy development

2. Market Analysis & Research

3. Pharma Regulatory Knowledge

4. Cross functional collaboration

5. Project Management

6. Communication and Analytical skills